Transcript
-50 -30 -10 10 30 50
Source: GfK, Global 63
275%
50%
-50 -30 -10 10 30 50
62%
-50 -30 -10 10 30 50
62%
-50 -30 -10 10 30 50-50 -30 -10 10 30 50
Total
SLR
CSC
Compact
>20x
10x – 20 x
- 10 x
0
5
10
15
20
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Camera phone resolution (Megapixel)
technical Availability
Average Pixels
80 % sales
>40 MPixel
< 3 MPixel
4 MPixel
0
100
200
300
400
500
600
700
800
900
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Total Smartphones Camera production
4. Let us bundle the marketing power
3. Let us change our product philosophy
2. Let us re-adjust our strategic analysis
1. Let’s start talking about the monster