1. Give you a clear understanding
of who we are and what we do
2. Show you what tools ADOT&PF
uses to interact with the public
3. Explain how preconstruction
engineers utilize Public
Information staff
Goals for today
Keep Alaska Moving
2/24/15 2
Who we are
ADOT&PF Communications Team
Central
Region
Shannon McCarthy
Jill Reese
Northern
Region
Meadow Bailey
Betsy Hess
Southcoast Region
& Commiss. Office
Jeremy Woodrow
Jessie Knudsen
Aviation
& Airports
Linda Bustamante
Trudy Wassel
Angie Spear
• Act as a liaison between the department
and the public
• Publicize department news
• Respond to media inquiries
• Assist with public open houses and meetings
• Work with legislators
• Maintain an active online presence
What we do
Our messages
The department’s mission: “Keep Alaska Moving through service and infrastructure.”
To do this we: • Provide for the safe and efficient movement
of people and goods
• Provide statewide access and connectivity • Provide access for exploration and development
of Alaska’s resources
Our tools
Public Information Calendar
Facebook GovDelivery
newspapers
radio newsletter
mailers
website blog
511
Navigator virtual open houses
TV
Fact sheets
YouTube
Project email
Traditional media: Newspapers, radio, TV
Our tools
Our tools
Social media:
Facebook, Twitter
YouTube, Vimeo
Our tools
ADOT&PF website
Our tools
Other websites:
511.alaska.gov
AlaskaNavigator.org
Our tools
Direct Email: GovDelivery, an electronic newsletter and information service much like Constant Contact or Mail Chimp
Our tools
New additions:
Virtual open houses
Listening stations
Working with the public
Everyone’s a communicator
Always be courteous
Talk about what
you know
Always stay calm
Don’t take it personally
Working with legislators
When a legislative request comes in:
Notify the Public Information Office
or legislative liaison
Notify your supervisor
Respond promptly
What to do when you
get a request to film:
• Notify us
• Find out the details
Handling filming requests
Handling crisis communications
When something happens, notify us
immediately
ADOT&PF’s communication goals during a crisis:
Control the message
Communicate
frequently
Know what’s
being said
Correct
misinformation
Handling crisis communications
5 main ways we use social media:
1. Communicate during a crisis
2. Humanize the department
3. Educate
4. Correct misinformation
5. Communicate proactively
Working with social media
Working with social media
1.23 billion monthly active users
74% of all Internet users
89% of state DOTs
80% use it for public involvement
80% use it for brand building messages
Twitter primarily used for sharing urgent info
Source: Pew Research Center
Source: AASHTO’s annual survey of how states use social media
Facebook: Who uses it?
Working with social media
Facebook: A look at the ADOT&PF page
• 6,400 likes
February 2014: 3,515 likes
February 2013: 965 likes
• Our fans are 56% women, 43% men
For all Facebook, it’s 46% women, 54% men
Facebook Types of content we publish:
Project information & updates
Road conditions & weather information
News stories
Links
Photos and videos
Employee recognition
Throwback Thursday
Alaska oddities
Quizzes
Working with social media
Working with social media
Great for crisis communication
Popular with the media
Event driven
What do you do when a reporter calls …
Notify us—we are YOUR resource
Notify your supervisor
Get the following:
1. Reporter’s name
2. News organization
3. Inquiry subject/questions
4. Contact info and preferred method of communication
Working with the media
Interview tips
Working with the media
Remember you’re
always “on the record”
Provide your contact info,
title and the correct
spelling of your name
Wear appropriate gear
or safety equipment
Don’t use jargon
Is what we’re doing
effective?
Measuring our efforts
Questions?