Transcript
![Page 1: Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues - Lori Bitter](https://reader033.vdocuments.us/reader033/viewer/2022051513/546242cfb4af9f621c8b467f/html5/thumbnails/1.jpg)
PROJECT
DATE CLIENTAPRIL 2010 BOOOMER LIFESTYLE CONFERENCE
Continuum CrewEngaging Consumers > 40
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Partnerships/Affinity/Co-Marketing
Oticon Hearing & Bose
Zounds Hearing & Del Webb
BCBSA & Ageless Heroes
NEA & California Casualty Insurance
SCI & VFW
Housing clients & authors
MOAA & Taheima
Aggregators: GRAND, NSGA, Silver Planet, caring.com
![Page 3: Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues - Lori Bitter](https://reader033.vdocuments.us/reader033/viewer/2022051513/546242cfb4af9f621c8b467f/html5/thumbnails/3.jpg)
Partnership 101:
Successful partnerships are with like-minded brands; consider brand values and goals.
Marketing partnerships have to pay off 50/50; ROI rules both partners.
Trade membership for content/content for access.
Simplify brand communication so the consumer message for both brands is clear and differentiating.