Download - Poster Perfect
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Poster PerfectDesign
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Objectives• Composing visual stimuli • Organizing it into clear & dynamic structures• Arrive at a design that delivers its message clearly, forcefully, and memorably• Describing Visual Profile
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Visual Strategies• Developing rich color palettes• Reliably mixing typefaces for contrast and style• Using abstract forms to support other imagery• Customize visual experiences through hierarchy• Achieving dynamic picture placement within a column grid
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Hierarchical Strategies
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Customize Visual Experience• Colorize, tone, or ghost the image to reduce the sense of realism • Crop subjects in an unconventional, dramatic way• Combine photographs or parts of several in unusual configurations • Introduce a texture, pattern, or abstract visual language into the photographic
space• Silhouette objects or figures to remove them from their expected, natural
environments• Present photographs in unconventional shapes, instead of rectangles
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Graphic Designer’s Essential ReferenceVisual Elements, Techniques, and Layout Strategies for Graphic Designers
Timothy SamaraSuggested Reading and source of the following example
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Communicating the product’s concept• A two-part remedy that provides relief and energy during the day, and comfortable
restful sleep at night - suggested by the product’s brand name, invented by combining the words relax and maximize
• Convey ideas of rest, energy, and health• Suggest the efficacy of the product• Text Element Translations
• Product Brand Name• Relaximize Day and Night• Multisymptom 24-hour cold remedy
• Tagline• Nondrowsy for daytime, helps you sleep through the night
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Sample Representation
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Sample Representation
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Sample Representation
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How would you do it?