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Post Show Report25 – 27 October 2017
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SPONSORS & PARTNERS
Education Sponsor
Adventure Sponsor Official Bank Lanyard SponsorPartner Academic Partners
Organised by
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KEY HIGHLIGHTS
SHOW OPENING
The 11th edition of NAJAH Abu Dhabi was opened by H. E. Sheikh Nahyan
bin Mubarak Al Nahyan with the US Ambassador to the UAE, Barbara Leaf
• 11th edition
• 165 exhibitors
• 16,993 unique visitors
• 13,399 students
• 20 countries represented
• 29 speaking slots including sessions from the Ministry of Education
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EXHIBITOR FEEDBACK
0 10 20 30 40 50 60
Somewhat important
Fairly important
Very important
How important is NAJAH for your business?
How likely are you to exhibit at NAJAH 2018?
Might / unsure Probably will Definitely will Already booked onsite
“MBRU is satisfied with the overall experience at
NAJAH. The number of visitors to our stand has
exceeded our expectations” - MBRU
“NAJAH is the biggest education fair in the
UAE and it is crucial to take part every
year” – New York University Abu Dhabi
“NAJAH exhibition is a well organised
forum where we increase our visibility in the
UAE” – University of Balamand
“NAJAH exhibition has been our go to
place for meeting thousands of students
under one roof” – Al Khawarizmi Intl
College
“NAJAH is very good, a well organised
exhibition, especially for brand awareness
and generating leads” – University of
Worcester
*Exhibitor feedback & testimonials collected by third party independent surveyors at Explori
0 10 20 30 40 50 60
Very satisfied
Fairly satisfied
Somewhat satisfied
Overall how satisfied were you with NAJAH 2017?
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VISITOR PROFILE
Interests
Undergraduate
Postgraduate -
Training - 6%
Careers - 6%
Other - 3%
- 80%
5%•••
•
•
• School Student - 81 %
University Student - 4%
Graduate looking for further education - 2%
Parent - 5%
Job Seeker - 4%
Seeking training - 3%
Other - 1%
••
••••
How would you describe yourself
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WEBSITE Web Traffic Report
Web Traffic Overview
Demographic - Age
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WEBSITE Web Traffic Report
Visitor Acquisition Overview Devices Overview
Location
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NAJAH CONNECT 365 DAY PLATFORM
TOTAL LEADS BY VISITOR
TOTAL LEADS BY INTEREST
Page views: 27,154 Visitors: 3,951
Avg. Session Duration: 04.12 Avg. Page Views per Visit: 4.87
Launched Sep 2017
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NEWSLETTERS / BLOG Launched May 2017
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SCHOOLS MARKETING
Intensive marketing campaign to schools in Abu Dhabi, Al Ain, Dubai, Sharjah and other emirates including the following:
• Partnership with the Department of Education and Knowledge who promoted the event by sending invitation letters to all schools
• Dedicated email campaign to principals and teachers of all schools
• Direct mail of invitation letters, visit forms and promotional posters/leaflets to all schools across the UAE
• Dedicated telesales campaign running for 6 weeks prior to the show to encourage awareness and pre-registration of students
Tele-marketing campaign results:
1,849SCHOOLS
CALLED
183SCHOOLS
13,282STUDENTS
REGISTERED563TEACHERS
REGISTERED
REGISTERED
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OUTDOOR & RADIO ADVERTISING
2 WEEK CAMPAIGN IN 10 LOCATIONS ACROSS ABU DHABI INCLUDING:
Yas Island – Marina Mall – Mohamed Bin Zayed City – Al Khaleej Road
90 AD SPOTS ON
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DIGITAL MARKETING
Display Ads
1,258,000 impressions
49,251 impressions
4.38% click through rate
44,895 impressions
7.68% click through rate
ENGLISH ARABIC
Search Ads
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SOCIAL MEDIA
Facebook, Instagram & Twitter
2,388,549 impressions
200 posts (600 across all 3 platforms)
75 exhibitor posts (225 across all 3 platforms)
BEFORE THE EVENT
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VISITOR PROMOTION EMAILS• Sent to NAJAH’s
database of over 70,000 contacts
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SMS / MEDIA PARTNERS
Sent to NAJAH’s database of over50,000 contacts
Web listings, emails and social media
Posts from partners:
SMS Media Partner Coverage
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PR
Featured in:
• Gulf News
• The National
• Al Khaleej
• Al Bayan
• Al Watan
• Yahoo Maktoob News
• Zawya
• Education Now!
• Edarabia
• AME Info
• Capital Business Magazine
• Executive Business Magazine
• Study4UAE
• 24.ae
• Big News Network
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Get involved
Contact our team to discuss the packages available for NAJAH Abu Dhabi 2018
Sales and sponsorshipKarim Bawani
T: +971 4 407 2425E: [email protected]