Download - Positioning That Worx
It’s Not AboutYou
Anymore!
04/08/2023TreeHouse Interactive © 2009
Agenda
• Why Positioning Matters
• It’s Not About You Anymore
• The Most Important Marketing Question
• The Positioning Matrix
• Spinning the Threads
• Tying up Loose Ends
• Summary
Positioning Matters
Positioning is the most important
thing.
Period.
Every Position is Unique
Forget the one-size-fits-all
positioning methods.They don’t work.
Think art, not science!
It’s Not About YOU Anymore
Web 2.0 changed everything.
Vendors blew it.
10 Second Rulein play.
The Most Important Positioning Question
SO WHAT?
The Positioning Matrix
Evidence
Pivot Points
Situation @ Hand
Weave Your Story!
Your Positioning Pivot Points
MarketCustomers you serve
Company Expertise you bring
SolutionsValue you offer
Pivot Point #1: Your Market
ThinkCustomers
FocusShare your Vision
LeverageExpertise to Educate
Pivot Point #2: Your Company
Think Beyond Products
FocusExpertise, LeadershipQuantitative Evidence
Leverage3rd Parties
Pivot Point #3: Your Solutions
ThinkSo What?
FocusValue
LeverageCustomer Evidence
Spinning the Threads
Every situation has a story.
Match your Pivot
Add EvidenceColor, Sparkle, Credibility
Focus on Your Audience!
Tying up the Loose Ends
Test outside
Train your storytellers
Nothing lasts foreverEvolve!
In SummaryRemember
It’s Not About You!
Ask ‘So What?’
AlwaysWeave a story!
Be CompellingLet others speak for you!
Rebel Brown
• CEO and Chief Spin Doctor, PeopleWhoKnow
• Corporate, product and go-to-market strategist• Consulting over 20 years, 100+ clients
• C-level execs, Board of Directors, Venture Capitalists• Start ups, turnarounds, start-arounds• B2B (enterprise & SMB) and B2C markets
• Author, speaker, blogger• Contact: [email protected]
• Website: www.peoplewhoknow.biz
• Blog: http://blog.peoplewhoknow.biz
• LinkedIn: http://linkedin.com/in/rebelbrown
• Twitter: www.twitter.com/rebelbrown