FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations21
PositioningPositioningPositioning
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Positive Factor:Increasing demand for “Geospatial information”Negative Factor:Slowdown in construction industry
Japan
Positive Factor:Growth in Latin American marketsNegative Factor:Concern about long-term recession
America
Positive Factor:Economic growth and expansion in infrastructure investmentNegative Factor:Impact from global recession
Emerging countries
Positive Factor:Increasing demand for IT construction and precision agricultureNegative Factor:Concern about long-term recession
Europe
22
Positioning
Outlook for Market Trends by RegionOutlook for Market Trends by RegionOutlook for Market Trends by Region
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Positive Factor:Further penetration of IT technologiesNegative Factor:Impact from recession; fall in grain prices
Agriculture
Positive Factor:Market development with new productsNegative Factor:Restrained purchase decision due tosluggish economy
Measurement
Positive Factor:Increasing demand for “Geospatial information”Negative Factor:Restrained purchase decision due tosluggish economy
Surveying / GIS
Positive Factor:Economic stimulus measures and increase in infrastructure investmentsNegative Factor:Restrained purchase decision due tosluggish economy
Construction
23
Positioning
Outlook for Market TrendsOutlook for Market TrendsOutlook for Market Trends
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Basic PolicyBasic PolicyBasic Policy
Positioning
24
More focus on Emerging countriesMore focus on Emerging countriesMore focus on Emerging countries
Accelerate integration with SokkiaAccelerate integration with SokkiaAccelerate integration with Sokkia
11
22
33
Enhancement of products and sales forces
Precision agriculture, Mobile mapping and Telematics
Realization of “synergy effects”ahead of original schedule
Action of FY2009AcActiontion ofof FYFY20092009
More focus on Growing marketsMore focus on More focus on Growing marketsGrowing markets
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations25
Positioning
FY2008 Results FY2009 Plan
Action of FY2009AcActiontion ofof FYFY20092009Sales CompositionSales CompositionSales Composition
¥¥58.0 58.0 billionbillion
¥¥49.3 49.3 billionbillion
5%5%
15%15%
New Fields(Growing market)New FieldsNew Fields
(Growing market)(Growing market)
Existing fieldsExisting fieldsExisting fields
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Focus on Emerging CountriesFocus on Emerging CountriesFocus on Emerging Countries
Positioning
26
Try to get infrastructure improvement deals ・VRS projects in China・Economic stimulus projects
GOWINTotal Station
Green LabelTotal StationGNSS Receiver
Enhance products targeting emerging countries
Reinforce sales forces
FY2006 FY2007 FY2008 FY2009FY2006 FY2007 FY2008 FY2009
Sales for Asia andMiddle East countries
Sales for Asia andSales for Asia andMiddle East countries Middle East countries
Action of FY2009AcActiontion ofof FYFY20092009
G3 capableNET-G3 receiver& CR-G3 antenna
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Growing Market : Precision AgricultureGrowing MarketGrowing Market : Precision Agriculture: Precision Agriculture
Positioning
27
PlanningPlanningPlanning
GrowingGrowingGrowingPlantingPlantingPlanting
Expand sales channels(including OEM and partnership)
Enhance product portfolio suitable to year-round farming cycle Sales for
Precision agriculture
Sales for Sales for Precision Precision
agriculture agriculture
FY2009FY2009PlanPlan
FY2006FY2006Entry to Entry to businessbusiness
200%200%200%FY2007FY2007 FY2008FY2008
Action of FY2009AcActiontion ofof FYFY20092009
HarvestingHarvestingHarvesting
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Positioning
Drive to acquire 3D data around the vehicle!
28
Action of FY2009AcActiontion ofof FYFY20092009Growing Market : Mobile MappingGrowing Market : MGrowing Market : Mobile Mappingobile Mapping
Drivingsurveyor
3D point clouds
360°Image data
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Positioning
29
Example of use: Multifactor geospatial information
Action of FY2009AcActiontion ofof FYFY20092009
Growing Market : Mobile MappingGrowing MarketGrowing Market : Mobile Mapping: Mobile Mapping
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Positioning
Example of use: “Robot car” unmanned vehicle
Robot car experiment on a public road in San Francisco
Robot car experiment Robot car experiment on a public road on a public road in San Franciscoin San Francisco
30
(Broadcast on “Prototype This” by Discovery Channel in U.S. in December 2008. )
TOPCON inside!TOPCON inside!
Action of FY2009AcActiontion ofof FYFY20092009Growing Market : Mobile MappingGrowing MarketGrowing Market : Mobile Mapping: Mobile Mapping
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Construction
Precision Agriculture
Fleet Management
Example of use : Asset management
Survey & GIS
Mining
Mobile Control
Growing Market : TelematicsGrowing MarketGrowing Market : Telematics: Telematics
Positioning
SiteSiteSite
FleetFleetFleet
31
Action of FY2009AcActiontion ofof FYFY20092009
Central control room
Central Central control roomcontrol room
FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations
Accelerate integration with SokkiaAccelerate integration with SokkiaAccelerate integration with Sokkia
Positioning
32
Realize synergy effects of integration Ahead of original schedule!
FY2008 FY2009 FY2010FY2008 FY2009 FY2010Improvement forecast
Action of FY2009AcActiontion ofof FYFY20092009O
riginal Plan
Revised P
lan
Synergy effect planSynergy effect plan(Effects from integration of (Effects from integration of development, production and sales development, production and sales functions, minus goodwill, interests functions, minus goodwill, interests and other costs)and other costs)
Integration of international sales departments in HQ Consolidation of sales offices in JapanIntegration of overseas subsidiariesPersonnel exchanges and appropriate allocation in engineering division Integration of production division