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PORTFOLIOAude
BAYLET-DIESEL
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MAAbout Me
Aude BAYLET-DIESEL
Global Luxury Management professional
Nationality : French
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RMMy Qualifications
Bachelor degree in International Business &
Marketing
Expected dual Master degree in Global Luxury Management and Fashion & Luxury Management
Mother Tongue French, Fluent English (US), Spanish (Spain) and Portuguese (Brazil)
Very good knowledge of Excel, Google Analytics, Photoshop, InDesign
Experience with social media, CMS and CRM
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RMMy Resume
Click to enlarge or visit my
http://www.doyoubuzz.com/aude-baylet-diesel
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SCCurrent Studies
The Global Luxury Management is a unique program offered as a partnership between North Carolina State University (NC, USA) and one of the European leading Business School SKEMA Business School (France).It is a one-year dual degree program that aims to provide students with solid foundations to prepare them for leading positions in the dynamic global luxury marketplace.
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DMMy Dissertation
“ E v e r y w h e r e c o m p u ti n g ” a n d t h e f u t u r e o f t h e l u x u r y s h o p p i n g e x p e r i e n c e
Beyond current digital marketing and new CEM approaches, how will luxury brands use new technologies and devices to interact with their customers in the retail environment?
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WSSample of Work
TIFFANY & Co. Marketing Strategies
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How strategies have changed in the last 3-5 years due to global
competition, and the economy?
TIFFANY & CO
Image Tiffany & Co®
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Long-Term Growth &
Brand Awareness
Global economic
conditions
Consumer confidence
Risks of foreign
operations
Diamonds supply
Counterfeit
Distinctive appeal
Recent risk factors
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Marketing Activities Product Development Global Expansion
Changes in Strategy
CEO Michael Kowalski - “We don’t plan any dramatic change in strategy. Like all good luxury brands, we manage this company from a very long-term point of view–we are certainly going to [continue to] do that.”
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Marketing Activities Product Development Global Expansion
Changes in Strategy
- brand’s reputation & brand’s competitive advantage- constant increase in advertising,
marketing, and PR budget- increase in retail price - investment for customer service
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Marketing Activities Product Development Global Expansion
Changes in Strategy
- new product development and introduction
- expansion of the jewelry offering - maintain high-quality products and
distinctive merchandise
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Marketing Activities
Product Development Global Expansion
Changes in Strategy
- new store openings- potential markets - closing stores in Japan
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WSSample of Work
The Business of Luxury
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WS
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WS
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WS
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WS
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WS
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WS
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WSSample of Work
SixPack France business development strategic plan for the
US – PR recommendations
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WS
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WSSample of Work
HAPTICS Technology process design and creativity research –
Group work
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WS
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WS
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WSSample of Work
FINANCES – Business financial situation analysis, Undergraduate
project
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WS
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CMMarketing & Com
6-month full time internship in Sao Paulo, Brazil
Website creation – very high end villa vacations and events rental
Use of WordPress, Tumblr and the web development platform Wix.comSales support – booking of two luxury boutique hotels
Use of InDesign, Photoshop, CRM softwares (mailchimp), social media
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CMMarketing & ComNewsletter creation & reportingUse of CRM database and Mailchimp
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RPPress Relations
6-month full time internship in Paris, France
Creation of websites for Press Releases – DIM by Cacharel, introduction of a new lingerie collection Fall 2012
Image screen shot DIM by Cacharel®
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WMMy Websites
Tumblr photography
LinkedIn fr.linkedin.com/in/abaylet//
Twitter@Audeb31
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AH
Honors and Awards
Honored by Rotary International and the UNESCO Paris for an essay on Corporate Sustainable
Responsibility and Ethics for Luxury brands (May 2013).
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INNet ImpactExecutive member of the Net Impact chapter at North
Carolina State University
- Creation of the chapter- Attendance at the Net Impact annual conference in the Silicon Valley- In charge of the social media and events “Net Impact is a nonprofit membership
organization for students and professionals interested in using business skills in support of various social and environmental causes.”
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WVVolunteer Work
Volunteer at the NC Museum of Art for Porsche By Design® exhibition
Volunteer at NCState for several local environmental actions
Volunteer and fundraiser for the French Téléthon® fundraising for disable kids
Head of the International
Club at Toulouse Business School
&Many school’s
events volunteering
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HMMy Hobbies
Rugby
My travels – Backpack in Latin America and Europe
Photography