Download - Porter Prize Presentation 2014
PORTER PRIZE Recognizing the Strategic Acumen of Corporates in India
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About | Institute for Competitiveness
Institute for Competitiveness, India is an independent, international initiative centred in India, dedicated to enlarging and
disseminating the body of research and knowledge on competition and strategy, pioneered over the last 25 years by Professor M.E.
Porter of the Institute for Strategy and Competitiveness, Harvard Business School (ISC, HBS), USA. Institute for Competitiveness,
India works in affiliation with ISC, HBS, USA to offer academic & executive courses, conduct indigenous research and provide
advisory services to corporate and Government within the country. The institute studies competition and its implications for
company strategy; the competitiveness of nations, regions & cities; suggests and provides solutions for social problems. Institute
for Competitiveness, India brings out India City Competitiveness Report, India State Competitiveness Report, India Economic
Quarterly, Journal of Competitiveness and funds academic research in the area of strategy & competitiveness. To know more about
the institute write to us at [email protected].
About | Strategy Awards | Mint
The Mint-Institute for Competitiveness Strategy Awards similar to Porter Prize has provided a platform to award the Indian
companies which are positively influencing their stakeholders.
The Strategy Awards in India recognize and honor the best companies in each industry classification that have created their own
niche via their strong strategy.
About Mint
Mint business newspaper provides global headline news, breaking news, current business, financial, economic and technology news.
Mint is a business newspaper from HT Media Ltd, launched in collaboration with The Wall Street Journal on February 1, 2007. It is a
premium business news publication aimed at decision makers and policy makers of the country and it is the first newspaper in India
to be published in the Berliner format.
Michael E. Porter
Professor Michael E. Porter is the Bishop William Lawrence University Professor at Harvard University, based at Harvard Business School. A University Professorship is the highest professional recognition that can be given to a Harvard faculty member. He is the fourth faculty member in Harvard Business School history to earn this distinction.
Professor Porter is generally recognized as the father of the modern strategy field, as has been identified in a variety of rankings and surveys as the world’s most influential thinker on management and competitiveness.
Professor is the leading authority on competitive strategy and international competitiveness.
About | Michael E. Porter
Why?
Propel Companies to compete on the basis of Value Creation, innovation and Strategy
Recognition of distinct strategies that result in sustainable profitability and enhance the competitiveness of India
Recognition of efforts to create sustainable competitive advantage by Companies
Recognition of efforts to Create Shared Value
Industry/ Peer Recognition
As the Indian economy and Indian corporates meet global rivals on the level playing field, strategy will have a definate role
Why | Porter Prize
-- Capitalizing on Industry Dynamics
Identify strategic positions created by structural industry changes Flexibility to respond rapidly towards the competitive market
-- Segmenting Strategically
To deliver a unique value mix Creatively segment product varieties, customer groups and
purchase occasions
-- Leveraging Unique Activities Look for new activity configurations and combinations Choose activities that are difficult to imitate
-- Exploiting Tradeoffs
Identifying tradeoffs which occur when activities of two or more
competing firms are incompatible. Organizing the internal assets appropriately.
Crucial Pillars | Industry Dynamics | Positioning | Fit | Trade offs
Industry Architectural Shift
Once the forces affecting competition in an industry and their
underlying causes have been diagnosed, the firm is in a position to
identify its strengths and weaknesses relative to the industry.
It involves a number of possible approaches such as:
Positioning the firm so that its capabilities provide the best
defense against the existing array of competitive forces.
Influencing the balance of forces through strategic moves,
thereby improving the firm’s relative position.
Anticipating shifts in the factors underlying the forces and
responding to them, hopefully exploiting change by choosing a
strategy appropriate to the new competitive balance before rivals
recognize it.
Porter Prize | Industry Architectural Shift
Creating Distinctive Value
The value proposition is the element of strategy that looks outward at
customers, at the demand side of the business. The value chain
focuses internally on operations.
The value proposition answers three questions:
Which customers?: Within an industry, there are distinct groups
of customers, or customer segments. A value proposition can be
aimed specifically at finding a unique way to serve the chosen
segment profitably. It focuses on end users and the channels.
Which needs?: It appeal to a mix of customers who might defy
traditional demographic segmentation. It focuses on products &
services and the related features.
What relative price?: The companies have two value proposition:
deliver higher value at a premium price or offer a low relative
price according to their efficiency.
Porter Prize | Creating Distinctive Value
Fit locks out imitators by creating a chain that is as its strongest link. It
creates competitive advantage as well as superior profitability.
Types of Fit:
First-order fit: Basic consistency, where each activity is aligned
with the company’s value proposition and each contributes
incrementally to its dominant themes.
Second-order fit: It occurs when activities complement or
reinforce each other. There lies a synergy, where the value of each
activity is raised by the other.
Third-order fit: When fit goes beyond the activity of
reinforcement then optimization of efforts occur wherein
performing one activity makes it possible to eliminate another.
Fit
Porter Prize | Leveraging Unique Activities
Trade-offs
Trade-offs are essential to strategy. They create the need for choice
and protect against repositioners and straddlers. It purposefully limit
what a company offers.
Trade-offs arise for three reasons.
Inconsistencies in image or reputation: A company known for
delivering one kind of value may lack credibility and confuse
customers if it delivers another kind of value or attempts to
deliver two inconsistent things at the same time.
Arising from activities themselves: The configuration of activities
that best delivers one kind of value cannot equally well deliver
another. In general, value is destroyed if an activity is
overdesigned or underdesigned for its use.
Limits on internal coordination and control: Senior management
makes organizational priorities clear by deciding to compete in
one way and not another.
Porter Prize | Trade-offs
Creating Shared Value
The central premise behind creating shared value is that the
competitiveness of a company and the health of the communities
around it are mutually dependent and they has the power to unleash
the next wave of global growth and to refine capitalism.
It can be created in three ways.
Reconceiving products and markets: Companies can meet social
needs while better serving existing markets, accessing new ones,
or lowering costs through innovation.
Redefining productivity in the value chain : Companies can
improve the quality, quantity, cost and reliability of inputs and
distribution while they simultaneously act as a steward for vital
natural resources and drive economic & social development.
Enabling local cluster development: Companies do not operate in
isolation and in order to compete and thrive they need reliable
local suppliers, infrastructure, talent pool etc.
Porter Prize | Creating Shared Value
Creating Value Based Healthcare Delivery
Redefining Healthcare provides an overall framework for diagnosing
and solving the immense problem, with detailed action steps in the
heath care system. The concept of value refers to the output
achieved relative to the cost incurred.
Principles of Value-Based Competition that will help to
achieve the alignment of all components of healthcare are
The focus should be on value for patients, not just lowering costs.
Free flow of information that is, information on results and
process needed for value-based competition must be widely
available.
Innovation in healthcare
There must be unrestricted competition based on results and
should not be confined to the local realm instead should be
regional and national.
Porter Prize | Creating Value Based Healthcare Delivery
Finance, Banking & Insurance
Healthcare, Pharmaceutical & Social Assistance
Information, Media, Telecom & Data Processing
Food & Beverage
Education, Training & Educational Services
Retail & Wholesale
Utilities, Electricity, Gas, Water & Power
Arts, Entertainment & Recreation
Construction, Real Estate & Steel
Petroleum, Chemicals & Plastics
Transportation, Logistics & Aviation
Textiles & Apparels
Computers & Electrical Appliances
Travel, Tourism & Hospitality
Categories | Different Industries
Stage 1: Understanding Strategy
• Make an online application by filling in the basic form• Application has to be made by the top management executives
Stage 2: Strategy Audit
• Participants will be shortlisted and notified via an email• A comprehensive questionnaire has to be filled by all the
participating companies irrespective whether they have qualified
for stage 2 or not to carry out a detailed study• Interactive sessions will be further conducted with the top
management executives (CXO’s) of the shortlisted companies for
in depth analysis
Stage 3: Selecting Strategy Winners
Results will be analyzed and with the expert opinion of jury
members the winners will be announced on September 26, 2014
in a magnificent award evening
Stage 1 | Stage 2 | Stage 3
Why Participate?
Certain benefits can be reaped by the participating companies in terms of
Benchmarking Report
Attend the panel discussions and Porter Prize event
Coffee Table book
Why | Participate
Jury
Mark KramerFounder and MD,
FSG
Dr. Christaian KetelsPrincipal Associate, HBS
A P ParigiDirector, Bennett Coleman
and Co Limited
Tripurari SharanDG, Doordarshan
Eminent jury members from diverse backgrounds such as, academics, corporate world, etc.
Jury | Distinguished Personalities
Dr. Wilfried AulburManaging Partner,
Roland Berger Strategy Consultants
Pvt. Ltd.
Vineet NayarVice Chairman and CEOHCL Technologies Ltd.
Sukumar RanganathanEditor, Mint
Amit KapoorHonorary Chairman, Institute
for Competitiveness, India
Who Should Apply?
High-performing companies competing in a single business/industry
High-performing individual business divisions/sections within a large company (i.e., business units of multiple-business companies)
Emerging/growing companies
PSU’s (Public Sector Units)
NGOs (Non Governmental Organizations)
MD/CEO or his/her immediate team can nominate their Company
MD, CEO of a company can suggest nomination for another Company
Who | Apply | Nominate
Steering Committee
Dr. Amit Kapoor Honorary Chairman, Institute for Competitiveness
Neera Vohra Program Coordinator, Institute for Competitiveness
Lalitha Vaidyananthan (Harvard Business School Alumnus) Managing Director, FSG
Sukumar Rangnathan Editor, Mint
Christopher Doyle MD, Dynamic Results, India
Anoop Prakash (Harvard Business School Alumnus) MD, Harley Davidson India
Rohit Bansal (Harvard Business School Alumnus) CEO & Co-Founder, India Strategy Group, Hammurabi & Solomon Consulting
Anurag Batra MD and Editor-in-Chief, Exchange4Media
Udayan Dravid Management Consultant
Steering | Committee
Steering Committee (Contd.)
Pramath Sinha (Former Principal-McKinsey & Company) Founder and Managing Director, 9.9 Mediaworx Pvt. Ltd.
Dr. Alok Bharadwaj Senior Vice President, Canon
Bhaskar Chatterjee DG &CEO, Indian Institute for Corporate Affairs
CVL Srinivas CEO, South Asia, Group M Media India Pvt. Ltd.
Ruza Sabanovic COO, Uninor
Dr. Rupali Basu CEO, Apollo Gleneagles
Himanshu Jain VP- Indian sub continent, Sealed Air
V Shankar MD, Rallis India Ltd.
Dr. Devi Shetty Narayana Health
Steering | Committee
Steering Committee (Contd.)
Sunand Sharma Country President, Alstom
Srivatsa Krishna IAS Officer
Vipul Shah Chairman CEO & President, Dow Chemical International Pvt Ltd.
Steering | Committee
Porter Prize Winners 2013
Porter Prize | Winners 2013
Mint-Institute for Competitiveness Strategy Award Winners 2013
Mint-Institute for Competitiveness | Strategy Awards | Winners 2013
Food and Beverage – Nestle India
Finance, Banking and Insurance – Yes Bank Transportation, Logistics and Aviation – Mahindra Logistics Limited
Construction, Real Estate and Steel – Shobha Developers
Information, Media, Telecom and Data Processing – Maveric
Services – Siemens Technology and Services Private Limited
Porter Prize Winners 2012
Bhargav Dasgupta Managing Director & Chief Executive Officer, ICICI Lombard
Sunand Sharma Country President, Alstom
Srivatsa Krishna IAS Officer
Ashwani Singla MD & CEO, Penn Schoen Berland South Asia
Vipul Shah Chairman CEO & President, Dow Chemical International Pvt Ltd.
B V Rao Editor, Governance Now
Porter Prize | Winners 2012
Mint-Institute for Competitiveness Strategy Award Winners 2012
Mint-Institute for Competitiveness | Strategy Awards | Winners 2012
Art, Entertainment and Recreation – Cinepolis
Food and Beverage – Cargill
Healthcare – Apollo Gleneagles
Food and Beverage - Yum
Finance, Banking and Insurance – SIDBI
Chemicals – Sealed Air
Transportation, Logistics and Aviation – Red Bus
Tourism and Hospitality – Orange County
Education, Training and Educational Services – Mettl
Construction, Real Estate and Steel – Mahindra Lifespaces
Industrials – Ingersoll Rand
Information, Media, Telecom and Data Processing - Zensar
Partners
Partners | Logos
Opportunity to join us in the following categories: - Presenting Partner - CEO Round Table Partner - Associate Partner - Internet Partner - Award Partner (s)
- iPad Application Partner - Corporate Partner - Beverage Partner
Documentation PartnerStrategy Audit PartnerStrategic Partner Airline Partner
Award Partners
Partners
Partners | Logos
Opportunity to join us in the following categories: - Presenting Partner - CEO Round Table Partner - Associate Partner - Internet Partner - Award Partner (s)
- iPad Application Partner - Corporate Partner - Beverage Partner
Legal Partner Youth PartnerHospitality Partner
Technology Partner
PR Partner
Media Partners
To discuss Sponsorship Opportunities for Porter Prize, please contact
Dr Amit Kapoor
Institute for Competitiveness
Phone No. : +91 9810402639
E-mail: [email protected]
Neera VohraProgram CoordinatorInstitute for CompetitivenessPhone No.: +91 9810473213E-mail: [email protected]