Portal to Data Discovery
Find and Understand Your InformationMagnify Search
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WebFOCUS Magnify
Goal: Business Intelligence for the Masses Challenges
Familiar – no training! Flexible – need to be able to ask next question In the Flow
Solutions: Active Technologies Guided Self Service WebFOCUS Magnify!
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WebFOCUS Magnify
WebFOCUS Magnify
Familiar – Google like interface Flexible
Sortable Results Drillable to whatever detail desired HTML5 Graphical results Secure
In the Flow Everybody uses search engines – why not use as BI
interface?
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Single Access Point to all Applications and Databases
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Single Point of Information Access
IT
BusinessAnalysts
Anyone
Multiple Application Interfaces
Mainframe Servers Reports Documents Images Multi MediaFormsDatabases
How Does Magnify Work?
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The Magnify Process
• Capture content in real time as information is added or edited.
• Catalog content with a search engine index using tags to categorize, secure, rank and present results stored.
• Cost effective and highly scalable solution leveraging open source Lucene.
• Business intelligence reports presenting various ways to view found content.
• Clustered indexes keep search within one application as more information becomes available.
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Search Request
Magnify Results
Report Request
WF Report
Enterprise Content
Transform Content into Searchable Information
Leverage the Power of Search & Business Intelligence
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SearchKeyword
Query
BINumbers
Query
Information Inquiries
(1) Search for customer account
(2) Search for vendor transaction
(3) Get account balances (4) Get all transactions
exceeding $ X.xx
• Leverage the strengths of each technology• Leverage hardware and software• Simplify development, maintenance & deployment• Offer better and more complete user experience
Search Interface Overview
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Magnify: Interface Overview
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Magnify: Search Overview
Search Syntax
Case In-Sensitive
Double Quote multiple words
Logical Expressions
Eg. ("music teachers" OR (MP3 AND VHS)) NOT "New York“
Wild Card Character (*)
~ for Similar word results
Eg. Blu~ returns Blu Ray, Blue etc…
+ in front of words that must display in result
Eg. +Blu George - returns results always containing “Blu” and results that may/may not contain George
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Demo: Search Interface Overview
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Magnify: Making Enterprise Data Searchable
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Magnify: Getting Started
Steps to setup search
Create WebFOCUS procedure with following column-names:
C#_column – Category
S#_column – Detail Returned for each result
SearchTitle – Returned Result
TITLEURL – Drill from Search title
Link_Display_Name# - Drillable text under search result
Link_URL# - Drill URL from Display Name
MagnifyID & WF_INDEX_UNIQUE_KEY – Unique record keys
ENGINE MAGNIFY settings – system settings for Magnify (can be included)
ON TABLE HOLD FORMAT MAGNIFY AS SEARCHNAME
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Demo: Transform Raw Data Into Search Content
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Magnify Examples
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Call Center Account Lookup
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Law Enforcement Analytics
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Root Cause Analysis and Reporting
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Geographical Intelligent Search
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eCommerce Search
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Magnify Latest Enhancements
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Sentiment Analysis: Score emails, documents, database records etc., to identify negative/positive messages to facilitate churn reduction/upsell
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The Cases for Sentiment Analysis
Conventional methods of gauging customer sentiment, such as surveys and focus groups, provide neither real time nor customer level information.
Hard to take immediate action on them
Sentiment Analysis: Translates expressed emotions into hard data
Monitor blogs, news articles, online forums, social networks, etc. in real time
Pinpoint customer perceptions and trigger action:
Prevent customer attrition
Measuring customer experience
Improve brand perception
Monitor product adoption
In government – measuring the pulse of the public
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Demo: Find Files & Searching with Sentiment
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Magnify File Indexing
How It Works File Adapter Enhancements
Monitor file life cycle
Use FORMAT Magnify to keep search in sync with repository
Log file repository actions
Track any format type
Traverse all sub directories
Magnify Roadmap
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Removing All Implementation Obstacles
Eliminated the complexity to develop search applications by introducing Magnify format: We solved the skills and learning problem – any BI developer or SE can
build a search application. Index common file formats – PDF, Word, Excel, TXT, etc
Scalability Index very large amounts of data in clustered indexes Indexing any language via our partnership with Basis Technology
Basis Technology language analyzers are OEM-ed by practically every search vendor
Next initiative: Add Crawler Next initiative: Filtered Navigation Enhancements
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Magnify: BI Search Applications
New FORMAT Magnify in Application Studio allows BI developers to build BI search applications in the same manner as they build BI reports
New User Interface that incorporates the HTML5 charts into the category tree for better visualization of search results and easier data discovery
UI for format Magnify Feed for SOLR: 95% of deployments use SOLR and the feeder will
allow us to upgrade some of these applications with BI content Advanced search features: date range, file type, and attribute based
Objective: Make it easier for BI developers to create BI search apps. We are the first BI tool for building search apps.
8.0
8.x
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Where Should You Start?
Do you have a current plan to put “Google”-like functionality on top of your organizations informational assets?
Do you have any text based data? Support Cases/Call Center Project Management Notes Product/Part Catalog Information Manifest or Shipping Information Claims Data Warranty Data People Skill Data Feedback/survey information Social Media generated content
Do you have overly complex Guided Ad Hoc Screens? Would there be value in adding Sentiment Analysis to your textual information?
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Magnify Search
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Thank You!
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