Download - Politics in the Digital Age David Almacy
-
7/29/2019 Politics in the Digital Age David Almacy
1/44
Politics in the Digital AgeLeveraging Online Tools for Better Citizen Engagement
XI International Seminar on
Elections and Political Campaigns
The George Washington University
MPA Building, Jack Morton Auditorium
Washington, DC
March 16, 2010
-
7/29/2019 Politics in the Digital Age David Almacy
2/44
Calvin Coolidge1923
Herbert Hoover1929
First Radio President
Coolidge
1923 First President heard
Hoover1929 President-Elect address
FDR
1933 Golden Age of Radio, NBC national network: 37 marketsFireside chats
-
7/29/2019 Politics in the Digital Age David Almacy
3/44
Dwight D. Eisenhower1955
First Television President
Truman
1949 Inauguration televised
Eisenhower1955 First televised press conference
Robert Montgomery, news extended to 30 mins1956Emmy: Governors Award
JFK
1960 Kennedy-Nixon debates, 70 million viewers
http://images.google.com/imgres?imgurl=http://boredtown.com/thumbs/1tv300x300.jpg&imgrefurl=http://boredtown.com/index.php%3F_tag%3Dtechnology&usg=__bsXi3YUg-KR927Y5_8Yk3S2LESU=&h=299&w=299&sz=15&hl=en&start=26&sig2=FMRJBhfTyi1IFxTma420PA&um=1&tbnid=QD7y2xaWD52q7M:&tbnh=116&tbnw=116&prev=/images%3Fq%3Dtelevision%2Bretro%2Bold%26ndsp%3D20%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26sa%3DN%26start%3D20%26um%3D1&ei=PLBfSsPMDpHJlAfth8DeCQ -
7/29/2019 Politics in the Digital Age David Almacy
4/44
Broadcast TVAcademy Awards (ABC) 23.3 M
American Idol (FOX) 13.4 M
NCIS (CBS) 11.8 M
Week of March 1, 2010
Cable TVHannah Montana (DISNEY) 3.5 M
WWE RAW (USA) 3.3 M
Spongebob (NICK) 2.9 M
Burn Notice (USA) 2.7 M
-
7/29/2019 Politics in the Digital Age David Almacy
5/44
First Internet President
Clinton
Nov 1995 First WH.govhttp://clinton.nara.gov
http://clinton.nara.gov/http://clinton.nara.gov/ -
7/29/2019 Politics in the Digital Age David Almacy
6/44
White House 1.8 Launched March 2007
-
7/29/2019 Politics in the Digital Age David Almacy
7/44
January 30, 2001
-
7/29/2019 Politics in the Digital Age David Almacy
8/44
Chris Anderson: The Long Tail
January 31, 2001 November 5, 2008
-
7/29/2019 Politics in the Digital Age David Almacy
9/44
YouTube: Campaign 2004
http://images.google.com/imgres?imgurl=http://www.cuarts.com/images/calendar/YouTube_logo1.jpg&imgrefurl=http://www.cuarts.com/&usg=__3iocI7vqQDU6qaLp25feJHBk2EI=&h=345&w=487&sz=17&hl=en&start=15&sig2=Iml_PNuUZc8-aOkDlCuNUA&um=1&tbnid=B5nEirQhUewn3M:&tbnh=91&tbnw=129&prev=/images%3Fq%3Dyoutube%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26um%3D1&ei=D-rcSsHAKtDmlAed382hAQhttp://images.google.com/imgres?imgurl=http://brandautopsy.typepad.com/photos/uncategorized/bush_logo_2.gif&imgrefurl=http://brandautopsy.typepad.com/brandautopsy/2004/10/index.html&usg=__fHEN3u0uPZZ_pKGpZ7RKZGnLGmc=&h=149&w=299&sz=9&hl=en&start=2&sig2=ouu3F3121HOwb4u_8_6mWA&um=1&tbnid=CqW4ZvIcQdQACM:&tbnh=58&tbnw=116&prev=/images%3Fq%3Dbush%2Bcheney%2Blogo%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26um%3D1&ei=V-fcSpTIJMvOlAfYkaWhAQhttp://images.google.com/imgres?imgurl=http://www.4president.org/image/2004/kerryedwards2004.gif&imgrefurl=http://www.4president.org/ocmi2004.htm&usg=__ZOoyZz3fDWFdemdfmM3E5Gu_xL8=&h=215&w=324&sz=19&hl=en&start=6&sig2=8qn3jLaIa1V2tNQaz9H0VA&um=1&tbnid=VD4SwQHiiT_PIM:&tbnh=78&tbnw=118&prev=/images%3Fq%3Dkerry%2Bedwards%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26um%3D1&ei=1ebcSquSGYbelAe30JGiAQ -
7/29/2019 Politics in the Digital Age David Almacy
10/44
February 2005 - October 2006
YouTube
Oct 2008Surpasses Yahoo! as worlds#2 search engine
-
7/29/2019 Politics in the Digital Age David Almacy
11/44
RSS Text
Photos
Audio
Video
White House 2.0
-
7/29/2019 Politics in the Digital Age David Almacy
12/44
White House RSS
-
7/29/2019 Politics in the Digital Age David Almacy
13/44
Google Gov Search
-
7/29/2019 Politics in the Digital Age David Almacy
14/44
Twitter / Twitterfeed September 2007
-
7/29/2019 Politics in the Digital Age David Almacy
15/44
BarneyCam
-
7/29/2019 Politics in the Digital Age David Almacy
16/44
Government in iTunes
-
7/29/2019 Politics in the Digital Age David Almacy
17/44
+
Platform and Content Sharing
http://www.whitehouse.gov/news/http://www.whitehouse.gov/news/radio/http://images.google.com/imgres?imgurl=http://content.answers.com/main/content/wp/en/d/db/TivoLogo.png&imgrefurl=http://www.answers.com/topic/tivologo-png&h=628&w=395&sz=61&hl=en&start=2&sig2=f_X243GqOBDDCAHNa66l7A&um=1&tbnid=1zRKjUe1qI9xgM:&tbnh=137&tbnw=86&ei=pQgLR6zHGZ2ceNLb7J0F&prev=/images?q=tivo+logo&svnum=10&um=1&hl=en&rlz=1T4GZHZ_enUS226US226&sa=Nhttp://images.google.com/imgres?imgurl=http://www.arts.arizona.edu/mar370/nbc_logo.jpg&imgrefurl=http://www.arts.arizona.edu/mar370/lessons.htm&h=350&w=282&sz=40&hl=en&start=13&sig2=sq5M8LgXa42b4iMZpJ9n_A&um=1&tbnid=Q4QBqnNMACYyRM:&tbnh=120&tbnw=97&ei=ewgLR9neJJzAePvmjZcF&prev=/images?q=nbc+logo&svnum=10&um=1&hl=en&rlz=1T4GZHZ_enUS226US226&sa=Nhttp://www.sportsline.com/ -
7/29/2019 Politics in the Digital Age David Almacy
18/44
FY2009 Budget
-
7/29/2019 Politics in the Digital Age David Almacy
19/44
Social Media: From the Inbox to Ballot Box
http://images.google.com/imgres?imgurl=http://unclefun.net/ObamaLogo.jpg&imgrefurl=http://unclefun.net/&usg=__9-SPDbrRnb87RM2lVLxff0cIwyY=&h=417&w=422&sz=59&hl=en&start=38&sig2=GpFqxNAIms2xL6q85npKcA&um=1&tbnid=YUAIQ9HrU47qZM:&tbnh=125&tbnw=126&prev=/images%3Fq%3Dobama%2Blogo%26ndsp%3D20%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26sa%3DN%26start%3D20%26um%3D1&ei=uOVfSpyiIuLemQfQ15DqDAhttp://www.google.com/imgres?imgurl=http://themovingtarget.files.wordpress.com/2008/08/mccain-logo1.jpg&imgrefurl=http://themovingtarget.wordpress.com/2008/08/&h=233&w=578&sz=18&tbnid=12WyTKVutqt37M:&tbnh=54&tbnw=134&prev=/images%3Fq%3Dmccain%2Blogo&usg=__NSWyqsYNG2xAGqnrmp3LBBYB7hU=&ei=ZuVfSvuAA8aStgfFwdjiDA&sa=X&oi=image_result&resnum=2&ct=image -
7/29/2019 Politics in the Digital Age David Almacy
20/44
One of the reasons we did so many of the David Plouffe videos was not justfor our supporters but also because it was a way for us to get our messageout without having to actually talk to reporters. Increasingly by the
general election very rarely did we communicate through the press
anything that we didn't absolutely control. Anita Dunn
Evolving Influence
-
7/29/2019 Politics in the Digital Age David Almacy
21/44
The average age of congressional staff
is 31. Heres what they do:
More than 90% are active online
90% use blogs to help determine constituentopinion
79% of Chiefs of Staff, 66% of senior policyadvisers and 65% of LAs read blogs
72% watch videos online65% use social networking sites
60% prefer to use online resources whenpreparing their Member for a vote
staffersCongressional
Source: Edelman
-
7/29/2019 Politics in the Digital Age David Almacy
22/44
Creating a Groundswell Through Social Advocacy
-
7/29/2019 Politics in the Digital Age David Almacy
23/44
-
7/29/2019 Politics in the Digital Age David Almacy
24/44
@SenJohnMcCain
-
7/29/2019 Politics in the Digital Age David Almacy
25/44
Top Tweets
-
7/29/2019 Politics in the Digital Age David Almacy
26/44
Top Tweets
-
7/29/2019 Politics in the Digital Age David Almacy
27/44
MSM vs. New Media vs. CGC
-
7/29/2019 Politics in the Digital Age David Almacy
28/44
Facebook Constituency
-
7/29/2019 Politics in the Digital Age David Almacy
29/44
Facebook Constituency
-
7/29/2019 Politics in the Digital Age David Almacy
30/44
Engagement Through Video
-
7/29/2019 Politics in the Digital Age David Almacy
31/44
Political Video
-
7/29/2019 Politics in the Digital Age David Almacy
32/44
Search
3rd positionin Google
out of340,000
News Alerts
-
7/29/2019 Politics in the Digital Age David Almacy
33/44
Scott Brown for US Senate (R-MA)
-
7/29/2019 Politics in the Digital Age David Almacy
34/44
NASCAR Dot Gov?
-
7/29/2019 Politics in the Digital Age David Almacy
35/44
White House 2.0
-
7/29/2019 Politics in the Digital Age David Almacy
36/44
White House Reality Check Flagged
-
7/29/2019 Politics in the Digital Age David Almacy
37/44
Future of Dot Gov
-
7/29/2019 Politics in the Digital Age David Almacy
38/44
-
7/29/2019 Politics in the Digital Age David Almacy
39/44
Mobile
2000 Slow, stationary connections built around my computer46% adults, 5% broadband, 0% wireless, 10% use cloud, 50% cell phone
2008 Fast, mobile connections built around outside servers /storage75% adults, 94% teens on Internet, 60% broadband at home, 54% connect wirelessly,53% use cloud, 85% cell phone
Pew Research, Lee Raine, June 2009
-
7/29/2019 Politics in the Digital Age David Almacy
40/44
Mobile Growth
-
7/29/2019 Politics in the Digital Age David Almacy
41/44
Mobile Giving
$5M raised infirst 36 hours
Approximately$140k per hour
As word spread,pace quickened
to $300k per hour
-
7/29/2019 Politics in the Digital Age David Almacy
42/44
mobile.whitehouse.gov
-
7/29/2019 Politics in the Digital Age David Almacy
43/44
Online Community Engagement
-
7/29/2019 Politics in the Digital Age David Almacy
44/44
David Almacy
Senior Vice President
Edelman | Digital Public Affairs
Washington, DC
(202) 326-1706
Twitter @almacyhttp://CapitalGig.com
Contact Info
mailto:[email protected]:[email protected]