Download - Pokémon GO & Marketing Part 3 of 4
POKÉMON GO & MARKETING:
Information of how Pokémon GO can help companies market their products & more.
Images from: Google Images
Table of Contents: Page Title: Page
Number:Marketing Tactics 61Pokémon GO Insights 72Marketers Response 79
Business & Pokémon GO: 84Examples of Use 85How can Businesses Profit?
95
Tips: 100Future: 108Work Cited: 113
Page Title: Page Number:
Pokémon GO Information: 3Pokémon GO Overview 4Player Information 12PokéStops & PokéGyms 20Lures 27
Statistics: 35Marketing on Pokémon GO: 45
Before Marketing 46Local Marketing & Pokémon GO
53
Marketing Tactics:
• The creator acts as the publisher, the business owners the advertisers, & the players are the customers
There’s an Affiliate Channel Component with the App:
• Offering to allow businesses to have customized appearances or promoted offers
Display Marketing Opportunities:
• Can be embedded by allowing users to search for products or business types & the app shows what’s near to the user
Search Marketing Features:
• Can be embedded to allow players to share & earn rewards
Social Features:
Compiled by Author from: blog.marketing.rakuten.com
Different Potential Marketing Methods:
Marketing Tactics:
Battery Life Problems
Get People to Hang Out
Give Out Pokémon GO
Gifts
Have Team Specific
Promotions or Days
Host a Pokémon GO Tournament
Join up with Other Store
OwnersPokémon GO
Social
Compiled by Author from: entrepreneur.com
Marketing Tactics:
Battery Life Problems: Power Strips:
Have a few available to help trainers revive their
dead phones & to continue on their journey
Portable Power Packs:Use this as promotional
itemsThey don’t have to be
expensive but players will be grateful to have extra
batteryCompiled by Author from: entrepreneur.com
Marketing Tactics:
Pokémon GO Social:Creative Photo
Contest:Host a challenge
where players take pictures with
Pokémon & offer a prize to the best one
Email Campaigns:An email list is a revenue driver
businessesUse a landing page or collect them at
check out for a chance to win
Pictures with Products & Pokémon:
Allow for discounts when players tag pictures that have
the Pokémon & your products in them
Compiled by Author from: entrepreneur.com & socialmediaexaminer.com
Marketing Tactics:
Pokémon GO Social:Player Check-
In:Encourage
players to check-in while playingIt may lead to more players
coming into your business
Social Media Shares:
Share when you find rare
Pokémon at your location
They get the update & it
positions your business for
trainers
Snapchat Memories:Encourage
players to share snaps of catching Pokémon inside your business
Tag Player Photos:
Ask players to share their
Pokémon photos that were taken at your business to increase social
exposure
Compiled by Author from: entrepreneur.com & socialmediaexaminer.com
Marketing Insights:
Compiled by Author from: entrepreneur.com
Triumph of Social Local Mobile Marketing (SoLoMo)
New Marketing Infrastructure
Changing Boundaries of online & Real Life
Marketing Insights:
Compiled by Author from: entrepreneur.com
Pokémon GO illustrates the full realization of Social Local Mobile
Marketing: It combines social media with local
marketing- Small businesses are
seeing big gains in sales due to extra foot
traffic from the game
It also uses mobile-
The game makes it possible for people to interact in the real world & social media
world simultaneously
Marketing Insights:
Compiled by Author from: entrepreneur.com
The rise of Pokemon Go is part of the broader trend toward the new era of the Internet of Things (IoT)
Cheap digital sensor technology is going to transform the way people interact with mobile devices & with real life objects in physical spaces
New platforms for communication & consumer interaction might suddenly appear in surprising new ways
The applications for this sensor technology will be broad & varied
There might be massively disruptive technologies or whole new platforms for communication that seemingly emerge overnight
Marketers Response:
By Making Themselves Attractive to Players
Making Their Own Virtual & Augmented Reality Apps
Through Partnerships
Compiled by Author from: ama.org
Marketers Response:By Making
Themselves Attractive to
Players: Use lures to get players to the come
to your locationMake the location
player friendly Giveaways, competitions & more can entice players to go
to your storeCompiled by Author from: ama.org
Marketers Response:Through
Partnerships: Companies all over the
world will start to Partner with Niantic These partnerships can be used to
host events, create Pokémon merchandise & more
Compiled by Author from: ama.org
Work Cited:• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016. Web. 16 Sept. 2016.
<http://expandedramblings.com/index.php/pokemon-go-statistics/>.• Bhat , Aditya. "'Pokemon Go:' Full List of Countries Where the Game Has Been Released and
Regions Yet to Receive It." International Business Times, India Edition. 06 Aug. 2016. Web. 16 Sept. 2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-yet-receive-it-689139>.
• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d. Web. 16 Sept. 2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.
• "How Does Pokémon GO Compare to Other Apps?" Similarweb Blog Pokmon GO Compared to Other Popular Apps Comments. N.p., 2016. Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-compared>.
• "How Pokémon Go Is Disrupting Marketing as We Know It." AMA. N.p., n.d. Web. 16 Sept. 2016. <https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-disrupting-marketing.aspx>.
• "How Pokémon Go Will Level up Local Advertising." Marketing Land. N.p., 2016. Web. 16 Sept. 2016. <http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.
• "How to Incorporate Pokémon Go Into Your Local Marketing Strategy." Tech.co. N.p., 2016. Web. 16 Sept. 2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.
• “How Your Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016. Web. 16 Sept. 2016. <http://startwithhatch.com/pokemongo/>.
Work Cited:• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p.,
n.d. Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-marketing-with-pokemon-go>.
• "Mobile Users Are Spending More Time in Pokémon GO Than Facebook." Sensor Tower. N.p., 12 July 2016. Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.
• Nanji, Ayaz. "How Pokémon Go Players Engage With Businesses."MarketingProfs. N.p., 18 Aug. 2016. Web. 16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-with-businesses-infographic>.
• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d. Web. 16 Sept. 2016. <http://visual.ly/pokemon-go-marketing-3-easy-steps>.
• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016. Web. 16 Sept. 2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-5044818443?email_button=true>.
• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279404>.
• Templeman, Mike. "21 Pokemon Go Marketing Tactics You Have to Try."Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279736>.
• Vultaggio, Maria. "What Can You Get At PokeStops? How To Obtain Incubators, Incense, Lure Modules And More In 'Pokemon Go'" International Business Times. N.p., 2016. Web. 16 Sept. 2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-modules-more-pokemon-go-2392378>.
*Some information came directly from the Pokémon GO App*
Contact Us for the Full Presentation:Mediacontact USA Inc.
13575 58TH Street North #160Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com