Download - Poetry Foundation Presentation FINAL
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Amy Funk, Joyana Dvorak, Bridget GreenfieldMPS 524
11/10/11
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The Poetry Foundation, publisher of Poetry magazine, is anindependent literary organization committed to a vigorous
presence for poetry in our culture. It exists to discover and
celebrate the best poetry and to place it before the largest possible
audience.
The Poetry Foundation was created in 2001 $200 million gift from Ruth Lilly Previously Poetry magazine With the name change came a leadership and mission change
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"I concluded what poetry most needs is an audience ,"-John Barr, Poetry Foundation President since 2003
Schoolchildren Teachers
General American Public Academics Poets Not donors the organization does not fundraise
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Internal
Strengths Weaknesses
1. Only organization that has funds to do outreach and
research
2. Unique mission
3. New building draws attention.
4. Utilizing social media
1. One person staff for initiative.
2. Many proposals come in, but have limited
time/resources
3. Balancing national audience and Chicago audience
4. Some Media Initiatives are outdated (2009 was last
post)
5. Media connection is not always in depth experience.
External
Opportunities Threats
1. Many more possibilities of where poetry could be
integrated into media.
2. Chicago building new space
3. Reaching smaller audiences vs. the current focus of
largest audience possible
4. Focusing on children to instill love of poetry
1. Endowment limits budget based on the economy
2. Survey results include report that poetry is boring
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Current Audience = active, engaged adults who participate in avariety of leisure and social activities
70% below 55 years old
73% with children
80% of past readers found poetry boring or difficult to understand
Exposure is the first step to reach the widest audience possible of
people who otherwise wouldn
t experience poetry.
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99% incidentally
encountered poetry
81% reported reading or
listening when
encountered
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Who Cares about poetry? 90% of American readers!
Poetry is for EVERYONE
Poetry offers many benefits:
Solace Comfort entertainment Mind expanding An escape Inspiration Helps you understand yourself and others.
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To reach a new audience for poetry
Put poetry in peoples pockets.
Help people overcome their bad experiences of poetry from their past
Increase poetry's presence on the internet
Create new opportunities for incidental exposure
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Aims to achieve an enhanced presence for poetry in each of themajor traditional media channels--print (newspapers, general and
special interest magazines), radio, television, film, out-of-home--
and new-media technologies and venues as they evolve. Through a
variety of collaborations, the Foundation invests in poetry
programming to reach the American public across the full mediaspectrum.
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PBS Newshour American Life in PoetryPoetry Everywhere Poetry Tours
The Writers Almanac Readers Digest
Classical Baby Poetry Radio Project
Poetry Mobile Application Social Media
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Poetry Everywhere PBS Stations
Classical Baby - HBO
http://www.youtube.com/watch?v=CRTve5Q0s_Mhttp://www.youtube.com/watch?v=biJ3FP8aDjY -
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Audio & Podcasts, Video Users can bookmark and share
YouTube Channel: only 44 videos with 304 subscribers
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Harrietblog: dedicated tofeaturing vibrant online
discussions of poetry and
poetics.
The Learning Lab: online
resources for teachers,
students, and learners
Sign up to receive bi-weeklyupdates and feature stories
via email
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Based on the survey results, the PoetryFoundation realized that their website
was an untapped medium for reaching
new audiences
In 2009, the Poetry Foundationcontracted Tierra Innovations, Inc. for
$354,722
Developed the mobile app, a content
management system (CMS), a new
layout for the Audio & Podcasts andVideo sections of the website, and
The Learning Lab
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In total, the Poetry Foundation paid $1,338,138 to develop andmaintain their site in 2009
The re-design attracted 3.5 million unique visitors to the site and 1.5
million podcast downloads
The website also provided users access to over 9,000 poems, an
increase from the 6,000 available in the 2007 archive
In 2009, the website and other media channels garnered $38,872 in
advertising revenue for the Foundation
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American Life in Poetry, a free weekly column featuring
contemporary American poems, is nationally syndicated to4 million readers in more than 60 publications every week
The Writers Almanac, a radio program that recounts this
day in history and reads a poem or two, is heard by more
than 2 million listeners on more than 300 public radio
stations and XM Satellite Radio every day
Poetry Foundations YouTube channel:
the most viewed video was posted 3
years ago and has 12,788 views to date
22,183 followers on Twitter
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In 2011, John Barr stated that the Poetry Foundation reached 19
million new poetry readers in 2010
Their website had 4.5 million unique visitors last year
365,000 students participated in the 2010 Poetry Out Loud
competition
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Media director monitors and reports on the Media Initiative
The director receives a $74,000 salary to develop poetry outreach
programs for a variety of media channels and overseeAmerican Life
in Poetry, the weekly poetry column
The Foundation also employs six people to maintain and produce
content for the website, including an editor, web producer, and
permissions coordinator
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New building cost: $21 million
In 2006, conducted $700,000 study on Americans views towardspoetry
Annual website upkeep: $1 million annually
Poetry Out Loud competition: $50,000 per year
The foundation has a budget of $7 million per year received throughthe Ruth Lilly endowment
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Reduce the dichotomybetween the mission and thelook/feel of the Poetry
Foundations materials
Incorporate more modernforms of poetry such as rap,or even twitter
Make more use of multimediatools like YouTube but be
more adventurous in what isexplored and in theanimation/voiceover work
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Questions?
Comments?