Download - PMI webinar overview redeapp
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Presenter: Patrick Goodman Title: Fake it before you make it: Scheduling ‘failure’ in your Project PlanDate: Wednesday, September 30, 2015
2015 PMI Information Systems Technology Symposium
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What is Red e App?
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The Red e App Journey- January 2012: Business- to- Consumer
secure messaging
- April 2012: Why is there a lack in adoption?...We ask our customers
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Failure/Pivot #1
Should we shift our target market?
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LessonTalk to users and look for
trends. Be open to a pivot
(Obvious, but often overlooked)
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Failure/Lesson #2Not every target
market/user group is the best fit
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Failure/Lesson #3Be prepared to adjust
features based on user feedback
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Topic-How to build a prototype
-Why to build a prototype
-How to sell failure to stakeholders
-Failure can make you faster
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Build a PrototypeMobile-optimized website
-Gather requirements based on user scenarios
-Design and build a skinny prototype
-Review prototype with stakeholders and users
-Watch user interactions
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Build a Prototype“The sooner you know how to build a product
that people want to use, you’re ultimately going to
save money and be successful”
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The title of this session is
Fake it before you make it and planning to fail
Are you serious?
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You talked about faking a prototype, what part of Red e App did you use
this process for?
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In Summary-Ask a lot of questions
-Build a prototype
-Get user feedback
-Document and evaluate
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What are some of the tools that you used to
build and make your app?
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Why did you choose those tools?
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How do you gauge success or failure?
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Does this process only work for startup companies?
How do you implement this process in a large
corporation?
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How do you incorporate speed into product
development?
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Should there be consequences for failure?
What is the benefit of having a consequence?
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In conclusion-Go fast
-Plan to fail
-Encourage failure
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Thank you
Questions?www.PMI.org
@ MarketingMusing
Patrick Goodman