PlutonPower PitchConnected Homes, a Smart Home Affordable to Every Home.
http://plutonpower.com
Revision 17 February 2017
Problems and Drivers
World is becoming crazy on fetching big-data from everywhere.
In the domain of IoT home appliances are the most untouched so far, we have no direct information from appliances, their usage, tracking, consumer behaviors, quality measures, on-line service books, a part of the market segment which is not digitized.
It is a global trend & challenge to connect homes into big-data clouds to enable big corp services,
and there will be a fight for big-data of homes from utility companies, e-retail business, insurance co., property management, vendors and others.
On the other side we have obsolete homes and there is a trend of improving our lives, comfort and costs.
Not all appliances will get smart right away, so we need a different approach to get a long-term fully featured & secure access to be able to connect to just all of them.
PlutonPower InnovationRevolution as seen in mobile phone industry can finally happen in homes, converting them into Smart Homes via
Smart Circuit Breakers.
Electronics IoT version of old-fashioned circuit breaker gives a direct path to all of the house-hold appliances integrating them into clouds.
They provide clear segmentation among appliances, their locations, separate lights from heavy loads, they offer accurate sensing and know in details what's going on, and more.
More-over smart circuit breakers can control, react, and play numerous services from market to serve corporate businesses & people.
Circuit Breakers are a must elements in every electrical installation.
Consumer Products Smart Circuit Breaker, Web & Phone App
Monitor & Remote Control
Measure Everything
Divide Costs & Save
Standard Electrical +
Advanced Protection
Reduction of Radiation
http://plutonpower.com/Pluton/Install
Smart Circuit BreakersSaaS Products
Cloud Based 3rd Party Services
● E-retails (amazon or alike): understanding needs, focused marketing, customer, engagement & retention
● Commercial Services: asset monitoring, maintenance, alarming, security systems
● Insurance Companies: customer engagement, new risk models, premium discounts, black-box
● Utilities: AutoDR services, virtual power plants, customer engagement & retention, improved billing
1.5Trillions +
1Trillions +
Market Size
93Billions +
1,4Billions +
E-ServicesRevenues
Worldwide figure 2016
E-CommerceRetail Revenues
Worldwide figures 2015
Source: from Statista 2015, 2016, Navigant Research in $ and Insurance Europe 2014 in €
P&C InsuranceRevenues
EU figure 2015
Virtual Power PlantsRevenues
Worldwide figure 2015
Core Business Model
Our key value is the number of connected homes and long-term interaction with them.
1. Maximize number of users to build Big-Data on household electrical appliances and consumer behavior.
2. Profit from component sales or licenses.
3. Sell business intelligence on valuable data based on subscription plans and/or on-demand.
4. Sell data-driven interactions with end users.
5. Outright Licenses for business solutions or closed systems running independently from our cloud.
Competitors
Power Meters with NILM (dis-aggregation) – are not smart homes, owned by utilities
Single point of measurement cannot separate lights, in parallel to heavy loads, and have no clue about location (light in kitchen, dining, storeroom). No Control. Issues with bandwidth, they're fixing this via hubs. Too low sampling rate to be able to precisely identify appliances.
Clamps mounted in distribution panel – metering without control
It's not that easy to install, and it's always an upgrade to existing home. They're big, they need additional box to sense from clamps, and are less accurate.Overall solution is expensive and has no control for home automation and protection.
Smart Plugs – gadgets, easy come easy go, unsustainable business
Popular gadgets, typically few of them may be used per house. Loss of general view on home appliances, operate at low performances. If one wanted to address entire home, it would face wireless issues, high standby consumption, appear ugly, in overall gets expensive.
Smart Appliances – are about to start partially, not everything.
Market Adoption
MVP: Smart Circuit Breakers (SCB) with one Wifi module, Web and Android / iOS App
Go to market:
Step 1 - Pilot 1000 households (10k SCB), early adopters, to get initial >1 MW of controllable power.
Step 2 – Raise to 10000 households, sell for a self-cost of a channel to get >20 MW.
Step 3 – Raise profit and reduce self-cost. Scale up revenues from services. Combine with subventions as typically known for Telcos customer retention programs.
Scale-up B2B channels strategy:
a) On-line, early adopters, TtM 3 months and DIY with TtM 6 monthsb) Professional channels, new buildings, broad consumers TtM 9 monthsc) Real estate, TtM 12+ monthse) Telcos, utilities, TtM 15+ months
Focus on new buildings as there is no cost of replacement and installation is the same as for ordinary MCB.
Competitive AdvantagesThe most affordable approach to convert majority of homes into Smart Homes and connect into Big-Data Clouds.
Easy, Fast, Plug&Play installation.
Control of an entire home through a smartphone.
A Direct Access to all of the white & brown goods.
Sustainable business, after installation for over 20+ years.
Makes money in multiple B2B channels.
View on entire home and customer behaviors enables big-data corporate businesses.
Innovations are IP Protected
EU and PCT Patent Applications for Smart Circuit Breaker and Precision AC/DC Current and Leakage Current Measurement
Founder and CEO, Uros PlatisePatents from DC/AC Current Sensing, Energy Management, PMSM Motor Control
Whole team collaborated in more than 160 different projects, known industries and research institutions,14 different countries in a multicultural environment.
The total budget of past projects exceeded 130 M €
Our past solutions and systems are already adopted by more than 3000 business users and millions of consumers.
Inter-Disciplinary TeamExperienced in Software, R&D Electronics, Mechanics,Graphics Design, Project Management & Business Development
Major Achievements – we're on the way to the market
HIGH RISK MODERATE RISK LOW RISK
Proof of Concept50 households
(500 lines) installed
Angel
0.4 M€
2016Q4Functional
Pre-Certified Prototypes
Industrialization & Market EntryPhase 2 M€
2017Q1Minimum
Viable Product
2017Q3Market
Launch &Validation500 users
VCSeries A
2018Q1Mature
ProductsSales to
10k users
CompanyGrowth &
Sales Expansion250k users
VCSeries B
IPO
We are here
Seed 1st phase 1.2 M€
1 M users
2017Q2Industria-
lizationcertification
We are raising seed round of 2.000.000 € for a 26% company share
The ASK
Personnel41%
21%Marketing & Sales
27%ProductManufacturing
11%BusinessOperations
Cost projection till next investment roundNov 2017
Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
50 k leads
1.5 M €
0.5 M €
4 M €
12 M €
Seed Phase
Revenues32 M €
2 M € Budget spending till next investment
Feb 2017
Jun 2017Certified SF 16A + XM WiFi + SW basic
Awareness campaign web + video Ready for pilot production series
Ready for Friends&Family pilot
500 k €
300 k €
1 M €
2 M €
Nov 2017Successfully concluded Friends&Family PilotReady for Pre-order campaignDesign freeze SF32ASecond enhanced SW release
Dec 2017Manufactured first series
Marketing campaign - Product Launch
Dec 2018Certified SF32A, ready for manufacturingOn-going manifacturing for B2C in B2B market needsDesign freeze SmartGateway component Marketing campaigns for sales growth
Ready to [email protected]
Everybody is talking about Smart Things and trillions of sensors being connected by 2020, including our homes and appliances in our homes to be controlled with a touch from a Smart Phone and engaged in numerous business.
There are three major drivers for this:
● Personal increase of comfort, instant connection with home and energy awareness in everyday life,
● Big-Data drives the next-generation eco-system of fully connected and intelligent environments,
● Smart Cities and within that there are Smart Grids, new age of Energy Management systems, dealing with the ways of improving energy efficiency, consumers energy use and how utilities can monitor and optimize the electrical grid.
Circuit breakers are a kind of passive elements, there to protect against short-cuts and over-loading. We find them in every electrical installation as the first and the most basic element. But these can indeed provide much more information about all of our electrical appliances, and even manage our homes.
Here we represent a innovation which finally makes it possible for every home, that converts existing or a new home into a Smart Home via a smart circuit breaker – which senses, controls and protects, connected to internet offers a whole new era of services to be delivered as a SaaS. Therefore a Smart Circuit Breaker represents an re/evolution to existing technology with a global impact.
Innovation to the World, Smart Circuit Breakers