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800.444.8962 www.sedonline.comSED INTERNATIONAL, INC.
Keeping SED Customers Informed
4916 North Royal Atlanta Drive, Tucker, GA 30084
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SECTIONS
SED AND THE HOUSE
OF BLUES ROCK DALLAS
NEWS & INFO | A5
SED FINANCIAL SERVICES
HELPS DEALERS GROW
NEWS & INFO | A6
30 YEAR ANNIVERSARY
SPECIALS
NEWS & INFO | A8
GET READY FOR STORM SEASON
COMPUTER TECHNOLOGY | B2
CONSUMER ELECTRONICS | C3
BACK TO SCHOOL PRODUCTS
COMPUTER TECHNOLOGY | B4
CONSUMER ELECTRONICS | C2
News & InfoComputer
TechnologyConsumer
ElectronicsExport
A B C DA B C D
In 1980, Jeanie and Jerry
Diamond moved down to
Atlanta from Livingston,
New Jersey and founded
Southern Electronics Dis-
tributors. They saw a need
for a distributor who made it easier for dealers to acquire
products in the southern part of the country. Their goal
was to fill a void while creating a dynamic and endur-
ing company. A place where employees are more like
family; customers and suppliers more like friends. They
built their business on a foundation of strong relation-
ships, focused drive, and great people.
Looking back as SED begins its 30th year (coincid-
ing with the start of SED’s 2010 fiscal year), the name,
scope, and size have changed, but the principles have
remained the same. In 1997, the company changed its
name to SED International, in recognition of expan-
sion into not only the rest of the United States, but also
Latin America. The product mix has also evolved to
include a comprehensive and focused lineup of com-
puter, consumer electronics, cellular, and soon to be
small appliances. Services now include a robust fulfill-
ment business, providing fast and efficient delivery of a
large variety of products to end-users on behalf of SED
customers.
Through all these changes and growth, SED has main-
tained a family atmosphere and still treats its customers
and vendors as valued partners. Employees, many of
whom have been with the company for a long time (in-
cluding several from day 1!) are empowered to take ac-
tion and have an open door to bring suggestions for im-
provement. Customers small and large are treated with
a high level of service, starting with an assigned sales
representative and encompassing an entire organization
dedicated to their satisfaction and success. Vendors get a
focus that results from a partnership oriented approach.
Celebrating 30 Years! Times have changed, but what matters has not
Bob Simon, CE Sales Manager at SED’s Tucker, GA
location remembers the early days, joining the company
during its first year. “Back then it was exciting to start
something from scratch. Now it’s exciting to build on
what we’ve accomplished. This business is fun and the
people are great. Staying focused and true to our prin-
ciples is not hard when it is ingrained so deeply in our
company,” said Simon.
Customers who have seen SED grow over the years, also
recognize the consistent service. “Although they have
added products and programs over the years, the service
has remained consistently exceptional. SED is truly a
partner in my business,” said Gary Sapp of Computer
Bar in Pensacola, FL. Sapp started doing business with
Southern Electronics Distributors in 1981. “I can tell they
care about me and my business.”
Manufacturers like Seagate, which became one of the
first distribution partners for the company, know that
SED makes changes to improve at a rapid pace while
not veering off course. “SED and Seagate have grown
up together, from the entrepreneurial days of the early
80’s through to today’s more mature but still evolving
business. They have always worked closely with us to
develop the right programs for the channel, making sure
our needs and those of the dealer were kept front and
center,” said Guy Alexander, Distribution Sales Man-
ager for Seagate Technology. “The focus on me and my
company started almost 30 years ago with Jeanie and
Jerry’s personal attention and friendship, and extends to
this day from the many great people who make up SED.”
Giving Back to Partners and Communities SED chooses Feeding America as 30th year charity partner
As part of its 30th year cele-
brations, SED has coined the
theme “SED Gives Back” to
signify an initiative to lend a
hand in the fight to end hun-
ger and show its appreciation
to its customers and vendor partners. The nation’s
leading domestic hunger-relief charity, Feeding
America, has been named SED’s 30th year partner.
Special customer incentives and vendor programs
will be rolled out during the year, aimed at giving a
little extra benefit to its partners.
SED has begun a food drive in conjunction with
Feeding America member food banks in Atlanta,
Dallas, Miami, and Southern California. Each SED
location is set-up as a collection site for food dona-
tions from its employees, partners, and communi-
ties. SED employees will also be volunteering time
to their local food bank throughout the year.
“This initiative is very important to me because I do
not believe anyone in this country should go hungry.
We have the ability to prevent hunger if we give it
enough attention,” stated Jeanie Diamond, Chair-
man and CEO of SED International, Inc. “Feed-
ing America is a great organization that is making a
difference.”
Although each year the Feeding America network
provides food assistance to more than 25 million
low-income people, including more than 9 million
children and nearly 3 million seniors, 1 in 8 Ameri-
cans still does not have access to enough food to
sustain a healthy life.
See Giving Back on Page A3
Distributor of Choice.™
on hundreds of products!
Pages B1, C1, D1
SAVE
Sections B through D
CONSUMER ELECTRONICSC4www.sedonline.com 800.444.8962
The average person looks forward to relaxing in front of their TV
after a hard day’s work. For many people this relaxation no longer
involves rabbit ear antennas with aluminum foil wrapped on each
end or use their child as a remote control to turn the dial on the
TV. The TV viewing experience has evolved from the legacy CRT
console TV set to flat plasma screens, liquid crystal displays, DLP,
OLED, LCD, and now LED. Traditional television remains the
screen of choice for Americans, according to Nielsen’s, which reports that the
average American watches 153 hours of TV every month at home, which is a
1.2% increase from last year.
Every TV brand each year touts its newest features as the next best thing since sliced
bread and that their new feature is what sets them apart from the others. Samsung
prides themselves on its third generation LED TV which offers a 1 ½” slim design,
rich image, and environmentally friendly components. Select Samsung TV’s can now
connect to the internet using its patented Linkstick which connects either through
hard wired to a router or wirelessly through the home network system. This TV
internet experience brings E-bay, YouTube, Flickr, local weather, and stocks
to the big screen. LG also brings the internet experience into their TV’s, but with a
fully integrated broadband Ethernet port built directly into the TV and in select
models wirelessly.
As TV manufactures improve the refresh rates from 120Hz to 240Hz and from 720p
HD to Full HD 1080p, additional content and a greater viewing experience is
evolving with other multi-media applications. All sorts of devices are offering ways
for you to enjoy Internet video and other connected services on the living-room TV.
Both Samsung and LG have partnered with NetFlix, CinemaNow, and Pandora to
bring streaming video directly to the consumer’s home entertainment center through
their blu-ray players providing instant access to their favorite content. Content
providers will continue to fuel additional demand that will keep pace with the
technological advancement of the TV unit.
The improved technology landscape of both Samsung and LG have 21 marketable
features each that can create confusion for the average TV buyer who is simply
looking for a TV that will work after June 12th. Consumers think that simply because
they are viewing programming on a
large screen TV that they are getting
HD when they are not because they
are using Upconverting DVD players
and Universal Media Discs, which
does battle with HD DVD and high-
def DVD formats. The salesman at
the local electronics retail store may
be praising the incredible viewing experience of HD when selling the HDTV, but is
he reminding the consumer that the set is just the first piece of the puzzle? Is he fully
trained on the value of the various technology features of each brand and how they
compare to other brands, so that when the consumer leaves the showroom floor they
are leaving with the best valued TV?
An important benefit of the recent switch to all-digital broadcasting is that it will
free up parts of the valuable broadcast spectrum for other services. Also, some of the
spectrum will be auctioned to companies, so they can provide consumers with more
advanced wireless services, such as wireless broadband. Consumers also benefit,
because digital broadcasting allows stations to offer improved picture and sound
quality by broadcasting a super-sharp “high definition” (HD) digital program. The
difference between analog and digital broadcasting is similar to that between compact
discs and cassette tapes.
Technology will continue to evolve and merge with other media formats in the next
few years and the industry will see tremendous changes as a result. It’s the
technology and the convenience of that technology that is adding value to the final
sell. The happy and loyal customer is the one whose needs are met not the one who
develops buyer’s remorse once he learns there was a better choice.
The Evolution of TV Technologyby Ty Angell, CE Product Manager
HDLCD4212
42” 1080p Widescreen LCDSED Sku: SUIHDLCD4212
:: 6:9, 20000:1 contrast ratio:: 3 HDMI, PC input:: Piano black finish :: Response time 6.5ms
NEW!
LT-42J300
42” 1080p LCD HDTV | SED Sku: JVCLT42J300
:: 6500:1 contrast ratio :: USB photo viewer :: 3 HDMI, PC input
Energy Star!
UN40B6000
UN46B6000
UN55B6000
40”, 46”, & 55” 6000 LED SeriesSED Sku: SAMUN40B6000 SAMUN46B6000 SAMUN55B6000
:: Ultra-slim design:: USB 2.0 interface allows you to access videos, playlists and pictures:: Eco-friendly
Breakthrough
Picture Quality!
42LH90 | 55LH90
42” & 55” 1080p LED BacklitSED Sku: LGC42LH90
LGC55LH90
:: 2,000,000:1 contrast ratio:: THX quality and performance:: TruMotion 240Hz technology for crystal clear motion detailI:: Fine tuned audio by renowned audio expert Mr. Mark Levinson:: Stylish, color-infused design
240Hz!
Large Tilt
Wall MountSED Sku: PMTUTPRO310B
:: TV size supported 37” - 63”
Suggested Add-Ons:
UT-PRO310
Large Fixed
TV Wall MountSED Sku: PMTUFPRO310B
:: TV size supported 37” and 63”:: Ultra-slim design
UF-PRO310
HDMI CABLE
12” 1.3 HDMISED Sku: CHNAHDMI12BK
TV AntennaSED Sku: CHN4228HD
:: Easy installation:: Rooftop, eave, or wall mountable:: Channels 7 thru 69, up to 60 miles and HD
CM-4228HD
EXTREMETENNA
SURF200
Large-Screen
Cleaning KitSED Sku: SURF200
Keira Flat Panel TV StandSED Sku: ZLD568-44MIVU
ZL568-44MIVU
ZL23-40SU
Escalante 40”W StandSED Sku: ZLD23-40SU
:: TV size supported 36” - 50”
:: InfoLink™ RSS service gives you stock quotes, real-time weather and news* Authorized required
This TV internet experience
brings E-bay, YouTube, Flickr,
local weather, and stocks to
the big screen.
Ty Angell
NEW!
* Authorized required