Download - PLJV Communications & Education Overview
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PLJV Communications & Education Overview
• Landscape
• Structure
• Strategic Plans
• Tools
• Evaluation
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Landscape: People
• Rural, sparsely populated• Agriculture-based• 95 percent privately owned• Absentee ownership• Economically depressed
communities• Aging – average age of
farmer 55-60• Out-migration of youth• Shifting demographics • DIY mentality• Strong community bonds• Distrust of outsiders/gov
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Landscape: Land cover• Short and mixed-grass prairie
• 60,000 playas• Rivers and streams – intermittent
• Some Pine ridge/woodlands• Unpredictable weather – high and dry
• ~12 million acres of CRP• Agricultural fields – wheat, corn, cotton, soy
• Cattle ranches
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Landscape: Conservation Issues• Ogallala Aquifer depletion• 70+ percent of playas altered• 50+ percent of playas filled with sediment• Invasive species • Declining bird populations – LEPC, NOPI, LETE, MOPL• Prairie fragmentation • Energy development• Agricultural impacts
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Structure
• 1 full time staff: Communications Team Leader• Education and Outreach Team
– Currently 11 members from 8 orgs
• Local Conservation Partnerships (LCPs)– Grassroots alliances– Landowners, resource managers, conservation orgs,
community leaders– “Mini-JVs”
• PLJV staff communicates regionally• EOT and LCPs communicate state/locally/nationally
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Strategic Plans
PLJV Master Plan:– Created in 2002– Communications
and Education are core elements
– Updated annually– Establishes
Measures for Success
PLJV ELEMENTS
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Strategic Plan: Communications
• Identify target audiences– Landowners, resource managers, media
• Identify key messages– Recharge, economics, cooperative
conservation, what are playas?
• Create appropriate comm. products
• Review audiences and messages annually
• Track and evaluate success
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Strategic Plan: Education
• Identify target audiences– Landowners, resource managers, teachers,
students, education orgs
• Identify and publicize existing resources
• Support development of new resources
• Largely partner-driven
• Most accomplished through PLJV grants
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Tools: Comm & EduWhat Goes OUT
• Web site• Monthly Playa Post• Fact sheets• Weekly radio show• Playa film• News releases• Media kit• Display unit• Photos• Educator Resource
Guide
What Comes IN• Editorial calendar• Contacts database• Grants program• Survey results• Web site tracking• Media coverage tracking• EOT input• Partner/LCP input• PLJV staff input• Media relations
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Evaluation
• Usage tracking:– # web site hits– # media coverage– # of products
distributed– # PPost subscribers– # of target audiences
reached– # films distributed
• Ultimate Measure of Success:– change in knowledge,
attitudes and behavior
• Ultimate Measure Techniques:– High Plains
Landowner Survey– Post-film Survey
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Evaluation
• High Plains Landowner Survey:– 74 percent of playa landowners willing to conserve
playas/wetlands.– 50 percent don’t know playas recharge the aquifer.– 68 percent say wildlife is #1 benefit of playas
• Post-film survey:– Doubled playa awareness (50 percent aware vs. 98
percent)– Tripled concern for playas (24 percent say playas are
threatened vs. 72 percent)
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Evaluation
Correlating to Biological planning:If 74 percent of all playa landowners in BCR 18 Texas conserved their playas
Area would support:- 26% of goal for shorebirds in total non-
breeding seasons– 64% of goal for waterfowl in total non-
breeding seasons