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Digital Events Playbook
2020YouTube Marketing
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Welcome
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Table of contents1.
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01
YouTube Basics
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Create a channelFirst things first. Let’s create a YouTube to reach audiences that can no longer attend your event in person.
With a Google Account you can watch and live videos and subscribe to channels. However, without a YouTube channel, you have no public presence on YouTube. You’d need a YouTube channel to upload videos.
YOUTUBE BASICS
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Brand accountsBrand Accounts let you support your business or brand identity on YouTube without showing a connection with your personal Google Account.
With brand accounts, your channel can have multiple managers or owners.
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YOUTUBE BASICS
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When you connect a YouTube channel to a Brand Account
YOUTUBE BASICS
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Learn More
Google account settings.Learn More
Learn More
Learn More
Learn More
Channel BrandingYOUTUBE BASICS
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Uploading videosNow that your channel is ready, let’s go ahead and upload your first video!
Upload videos to YouTube in a few easy steps from a computer or from a mobile device.
YOUTUBE BASICS
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Learn how to write effective descriptions and tags
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Learn how to create effective thumbnails
Customize your videosYOUTUBE BASICS
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set up
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Learn more
“Stadia Connect”.
Learn more
Customize your videosYOUTUBE BASICS
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02
Mechanics of going live
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Internet SoftwareThere are many types of encoders, and the best one for you depends on your needs. The following encoders are YouTube Live verified. None of these products are made by YouTube. Make sure to evaluate the products and decide which option makes the most sense for you or your business.
Learn more
Live streaming BasicsMECHANICS OF GOING LIVE
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There are a few ways you can live stream on YouTube
Webcam
Create a live stream via webcam
Mobile
Create a live stream on mobile
Streaming with an encoder (LCR)
Create a live stream with an encoder
MECHANICS OF GOING LIVE
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Introducing Live
Communicate Create SpaceEngage your Core
MECHANICS OF GOING LIVE
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Creating a schedule & strategy
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MECHANICS OF GOING LIVE
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Promoting your live event
Set a stream as channel trailer
Live shelf on channel
Feature content on other videos
Update channel art
Create highlights:
Continue the hype:
MECHANICS OF GOING LIVE
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Community engagement
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● Assign moderators
● Compile blocked words
● You can have YouTube hold potentially inappropriate live chat
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MECHANICS OF GOING LIVE
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Monetizing your live streams
Advertising revenue:
Channel memberships
Merchandise shelf
Super Chat & Super Stickers
YouTube Premium Revenue
MECHANICS OF GOING LIVE
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More about monetizationEach feature has its own set of eligibility requirements on top of subscriber and view count requirements. If our reviewers believe that your channel or video is not eligible, you may not be able to turn a specific feature on.
Learn more
MECHANICS OF GOING LIVE
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03
Premieres
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PremieresIf you're more comfortable pre-recording your event, we got you covered. With YouTube Premieres you have the ability to do that, and then still release it as a live moment on your channel.
Premieres help you build excitement for your latest content by letting you join fans to watch your newest video in real-time while chatting and interacting with your community.
PREMIERES
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Setting up a PremiereLearn more
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PREMIERES
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Before the Premiere startsViewers can set reminders for premieres. Encourage them to set a reminder on the watch page with a pinned comment or in the description. You can also remind them through chat.
Learn more
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Learn more about managing notifications.● live chat.
Super Chat .
PREMIERES
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When the Premiere startsViewers can set reminders for premieres. Encourage them to set a reminder on the watch page with a pinned comment or in the description. You can also remind them through chat.
Learn more
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Super Chat
PREMIERES
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When the Premiere is overThe video remains on your channel as a regular upload
PREMIERES
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Premieres watch pageOnce a premiere is scheduled, a shareable and public watch page is created. This page shows the video metadata, including title, description, and thumbnail. Your video will eventually premiere on this watch page. Viewers can start interacting through Comments and Live Chat before and during the premiere.
PREMIERES
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Promote your watch page●
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PREMIERES
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Resources
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Resources
● Help Center● YouTube Creator Academy (Lessons)● YouTube Creator Academy (Videos)● Live Stream on YouTube● YouTube Premieres
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That’s it!