PLAY WITH THE PROS
Prepared For: Region of Waterloo Cricket Association
Prepared By: Brandi Czacko-Mah
Sahar Aspari
Charlotte McCord
Raven Patzner
Samantha Singthong
Current situation
We have 6 months to register participants Creating awareness of the sport of Cricket
and ROWCA Cricket is one of the fastest growing sport
in Canada Parents hesitant to enroll their children in
seasonal sports Need to educate our target market about
Cricket and ROWCA Cricket has long term potential Kids have no access to national players
Goal and Objective
Goal: Register 600 kids by May 2014 Target Market
Primary: parents age 35-54 Secondary: children 6-14
Objectives
Create awareness of Cricket and
ROWCA
Educate Target
Market: School
Assembly
Database Creation
March Break Camp
Cricket Season
Registration
Big idea
PLAY WITH THE PROS Superstar: Monali Patel
Number one coach/play in North America Role model/ mentor
Educational and create curiosity Motivate kids into playing
Our Plan
Register for Cricke
t
Social Media
Posters
School Assem
bly
March Break Camp
Meet and
Greet BBQ
News-paper
Ad
Radio
Mobile Signs
Brochure
Creatives
Direct Mail Letter Enrollment Form
Creatives
Brochure: Front Brochure: Back
Creative
Blocking Chart
Date
Dec.31.2013
Jan.31.2014
Feb.28.2014
Mar.10-15.2014
Mar.16-May31.2014
Milestone
3 Schools visited
4 Schools Visited
Heavy Advertising8 Schools visited
March Break CampMeet & Greet BBQ
Word of Mouth
Registrants
30 Registrants
50 Registrants
80 Registrants
150 Registrants
290 Registrants
Total: 600 Registrants
Budget
Overall costs Poster: $1,499.00 Newspaper: $2,076.00 Radio: $470.00 Mobile signs: $310.00 Brochure $900.00 Promo package: $1,800.00 Meet and greet BBQ event: $3,916.00
Total Campaign Cost
Anticipated Results
Achieve the goal of registering 600 kids by May 2014 Dec-Feb.: 160 registrants March-May: 440
Budget of $12,152.74 Profit of $3000 ROI- ? CPA-?
THANK YOU