Download - Plastic Surgery Content Marketing
![Page 1: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/1.jpg)
PRESENTS
![Page 2: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/2.jpg)
HOW TO GET YOUR CONTENT TO
ENTICE VISITORS TO TAKE ACTION ON YOUR WEBSITE
![Page 3: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/3.jpg)
Mike PedersenFounder, StrategicMedica.comInternet Marketing Strategist For Plastic Surgeons866-620-2646
THE AUTHOR
![Page 4: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/4.jpg)
Wouldn’t you like the woman above to be calling your plastic surgery practice after reading the content on your website?
![Page 5: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/5.jpg)
I have spoken to dozens and dozens of frustrated plastic surgeons regarding their ineffective websites… to help them better understand what they need to do moving forward to fix it.
![Page 6: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/6.jpg)
Tip: Do you check your stats to see how long a visitor stays on your website?
![Page 7: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/7.jpg)
This is a critical number as it tells
you if your content is resonating with your visitor. Find
out how one blogger gets visitors
to stay on his site for over 40 minutes.
Click here to read the blog
![Page 8: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/8.jpg)
So many times I talk with plastic surgeonsand their
content is all about
them and not their reader.
✓x
![Page 9: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/9.jpg)
You’re making a huge mistake if you don’t have a
strategic plan regarding content marketing
for plastic surgeons. A great read to help you
with this isEpic Content
MarketingBy Joe Pulizzi.Click here to read the blog
![Page 10: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/10.jpg)
In the following post I’m going to show you how to make the most of your content,
get your visitors to stick around longer and take action, and create raving fans for
your plastic surgery practice. Ones that will keep coming back, and more importantly tell all their friends.
![Page 11: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/11.jpg)
So what will you get out of
reading this article, and
creating magnetic
content on your own website?
Achieving your goals, whether it be call your practice for a consultation, or sign up for your email content.A dramatic increase in engagementIncreased rankings in google and other search engines.More people coming back to your site and consuming your content.
![Page 12: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/12.jpg)
Lets get on with it!
![Page 13: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/13.jpg)
You Have A Golden Opportunity
I have reviewed hundreds upon
hundreds of plastic surgery
websites, and I can assure you over 90% of them are not getting
it!
![Page 14: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/14.jpg)
This is your opportunity to dominate your locale with strategically written content on
your website that informs,
educates and engages your website visitors.
![Page 15: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/15.jpg)
Every WORD on your website
should be for the… benefit of your
READER…period. If you want to
see it in action, Ryan Hanley has rocked the Insurance world with his excellent content
marketing approach.
![Page 16: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/16.jpg)
When you write new content,
evaluateevery word,
every sentence…to see if it is of
high value to your reader.
![Page 17: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/17.jpg)
Does it connect with them emotionally
?Does it have an
empathetic tone to it? Are you addressing all
their concerns and emotions?
![Page 18: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/18.jpg)
As you go along, if you can say it does, you now
will be viewed as the “authority”
in your marketplace.
![Page 19: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/19.jpg)
According to Hubspot, one of the industries
top content marketing software
companies, 61% of people feel better about a company
that delivers custom content and are more likely to
buy from that company.
![Page 20: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/20.jpg)
Another interesting study by Hubspot
showed, 73% of people prefer to get information
about an organization
through a series of articles rather than
in a traditional advertisement.
![Page 21: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/21.jpg)
As you can see, with the proper content marketing strategy, you can virtually ensure the success of your website…resulting in more scheduled consultations, and ultimately patients.
![Page 22: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/22.jpg)
Your Content Should Answer Your
Patients Most Pressing
Questions
![Page 23: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/23.jpg)
A good theme throughout your
website should be to answer all the
cosmetic surgery questions you’ve ever
heard during a consultation.
Commonly referred to as FAQ’s
or Frequently Asked Questions.
![Page 24: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/24.jpg)
Just imagine all the content you could come up with regarding all the questions for each and every
procedure you do in your practice. You’re talking hundreds if you get really specific with each procedure,
and plan it out strategically.
![Page 25: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/25.jpg)
Every procedure has post op
issues that are critical for
someone to know ahead of time.
![Page 26: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/26.jpg)
Then you’ve got “are you a candidate for… [fill in the blank]?”
That’s another few dozen or so.
It can go on-and-on.I know what you’re thinking…
“there is no way I or my staff has the time to do this huge
undertaking!”
![Page 27: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/27.jpg)
Fear No More
![Page 28: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/28.jpg)
We have the best plastic surgery
content writers on our team. We can take this off your
hands completely.
![Page 29: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/29.jpg)
We will produce, unique (not copied anywhere on the web) and valuable
content your visitors will consume, and more
importantly take action on.
![Page 30: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/30.jpg)
And, equally important, we will promote it on
all social media channels,
and repurpose it, to leverage on many other
authority websites, giving you a wider
spread, and stronger search engine presence.
![Page 31: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/31.jpg)
We will also show you simple
strategies to speed up this
process and still produce
world class plastic surgery content for your website.
![Page 32: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/32.jpg)
If You Want To Go It Alone
![Page 33: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/33.jpg)
If you are either on a tight marketing budget, or
have someone on staff that wants to undertake
this plastic surgery content
marketing strategy, just do a
search in google for content marketing, and you’ll have your hands
full!
![Page 34: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/34.jpg)
Most Marketing Agencies Have It
Wrong! They Don’t Focus On Lifetime Value Of EVERY
Patient “Past And Present.”
![Page 35: Plastic Surgery Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062613/541572228d7f722f6c8b46e0/html5/thumbnails/35.jpg)
Getting new patients is critical, but equally as important is increasing the
lifetime value of each patient; and turning them into
raving fans of your practice. We can help you achieve both to
maximize your ROI.
Click here to schedule yourSTRATEGY SESSION today!