Download - Pixar Digital Marketing Campaign
![Page 1: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/1.jpg)
+
PixarBy: Rachel Beger
![Page 2: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/2.jpg)
+BIG IDEA:
Pixar has the ability to appeal to all ages
Their movies grow old with kids and really form a consumer bond
We want to make a stronger consumer connection through social media outlets
Use social media not just to promote movies, but to form a stronger consumer relationship
We want the fans to feel “heard”
“Imagination Has No Age Limit”
![Page 3: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/3.jpg)
+TARGET AUDIENCE
Targeting ALL age groups
LARGELY focusing on young adults 18-27
AND the middle aged 45-60
![Page 4: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/4.jpg)
+DIGITAL MARKETING STRATEGY
![Page 5: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/5.jpg)
+#ImaginationHasNoAgeLimit
![Page 6: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/6.jpg)
#ImaginationHasNoAgeLimit
![Page 7: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/7.jpg)
Who do you watch Pixar movies with?
Post a photo with #ImaginationHasNoAgeLimit
A post will be selected to receive a shout out from Pixar’s account
![Page 8: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/8.jpg)
+Our Goals and KPI
10% increase in followers on social media sites
Receive atleast 20,000 comments on any #ImaginationHasNoAgeLimit post
With an increase of 5,000 every post
![Page 9: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/9.jpg)
+The Budget
$180,000$250/hour
30 hours a week
Duration of 6 months
![Page 10: Pixar Digital Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070318/556f6a49d8b42a9d338b4aac/html5/thumbnails/10.jpg)
+
Happiness applies to all ages.
Here at Pixar, we don’t put a limit on bliss.