Download - Piwik presentation 2011
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Open source Web Analytics
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About this presentation
Table of contents:
• Introduction
• Piwik Community as of 2011 September
• Screenshots of new Ecommerce Analytics feature
• List of major new features in the last 12 months
• Future of Piwik:
– new features in the works
– other important projects
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Piwik aims to be an open source alternative to Google Analytics
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Piwik Mission Statement
« To create, as a community, the leading international open source web analytics application, providing access to all functionality through open components and open APIs. »
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4 years ago!
Domain ID:D148633793-LROR
Domain Name:PIWIK.ORG
Created On:18-Jul-2007 17:42:10 UTC
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Piwik community • ≃ 150,000 active Piwik servers
• piwik.org: 150,000 monthly visitors
• forums: 20,000 posts
• FB fans: 5k - twitter: 2k
• More than 736,422 downloads
• Piwik Mobile: + 7,000 active users
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150,000 Piwik servers
tracking more than 238,176 websites
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Piwik VS others • Ranked #12 worldwide
• #2 in Germany and Switzerland!
• #1 self hosted worldwide
• 1.5% marketshare worldwide
• Only Free Software with more than 0.1% marketshare!
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Piwik development • 10 Piwik team members
• Many patches contributed by other devs
• trac: 2522 tickets, 270 opened
• svn: 5200+ commits
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Limitations? • Low presence in biggest 10,000
websites: 0.31%, ranked #40
• How do we improve growth rate in general (actions in product, website, marketing, etc.)?
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One of the new features of the past year:
Ecommerce
Analytics
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Tracking Ecommerce 1. Product page views &
Category page views
2. Add to Cart & Items added to the cart
3. Ecommerce orders & Items purchased
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Ecommerce overview
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Products most abandoned in cart
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Visitor log displaying Ecommerce interactions
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Ecommerce log
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Top AOV per keyword
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Top countries by revenue
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Products conversion rates
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In the last 12 months, we’ve got a LOT done!
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New Features in Piwik in the last year (1/3)
• Custom Variables tracking and reporting
• Custom date range reports
• Privacy features: opt out iframe, automatic log deletion,
• piwik.js: first party cookies enabled by default
• piwik.js: asynchronous tracking
• Documented REST Tracking API and php client
• Full Segmentation support in API!
• Significant performance optimizations
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New Features in Piwik in last 12 months (2/3)
• Ecommerce tracking and reporting
• Beautiful Javascript graphs
• Awesome much improved Visitor Log and Live! widget
• Inline documentation (reports and columns)
• Better campaign tracking and Campaign URL builder
• IPv6 support
• Scheduled HTML reports
• Upload Custom Logo
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Changes in Piwik in last 12 months (3/3)
• We fixed many small bugs, a few security bugs
(responsibly disclosed), also several devs regularly
contributed UI improvements…
• Many new configuration settings (for advanced users
and specific use cases). These settings are not exposed
in the UI, but documented in the FAQ
http://piwik.org/faq/
• Piwik FAQ now contains 140 questions,
always kept up-to-date!
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Piwik Mobile: revamped
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Future projects
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Maintain regular release cycle
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Next steps for Piwik • Work towards Piwik 2.0
http://piwik.org/roadmap/
• Maintain existing successful processes:
– “no bug” policy
– strong QA & security
– quality support in forums
– new Professional code Security audit?
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Piwik.org:
an international audience
Next steps for Piwik
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Next steps for Piwik • Build up Piwik.org website localization
– We hope to add 3 more key languages for Piwik:
• Russian
• Chinese
• Spanish (we will be posting call to translators on the blog soon)
– Improve & finish existing translations – German, French, Italian, Greek
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Next steps for Piwik • Website Piwik.org redesign for more professional
look, end of 2011
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Next steps for Piwik The “new AWStats” project
• webhosts to replace AWStats by Piwik
• python script to parse webserver access logs and call Piwik tracking API
• project led by French web agency excellency.fr, Piwik used as log analyzer already live on 20,000 websites
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And of course, we hope to implement many super useful new features:
• Better UI to see the graph for specific keywords, pages…
• Create open source SVG map for countries/cities
• In-site analytics (page overlay showing metrics such as click rates)
• Reports sent to a phone number by text/sms
• Page load time tracking and analytics
• Custom Alerts (definition of alerts and receive by email / sms)
• And many more ideas.. You can participate too!
See the roadmap for Piwik 2.0: http://piwik.org/roadmap/
Next steps for Piwik
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QUESTIONS
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Thanks!
Contact: [email protected]
This presentation is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License