Download - Pitching master class
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Health Tech Meetup
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Pitching Master Class
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www.atp-innovations.com.au
Ben WrightDirector, Commercial Development
September 2012
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4 Principles of
Pitching
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1/ 15 sec
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Stotting
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Dress for success
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CustomersPartnersInvestors
… it doesn’t matter
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they DON’T CARE
about your technology
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Content• 12 x slides• > 40 font
• < 10 words / page• Be graphic
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TITLETag Line
“Quote from a credible investor or key opinion leader about your business”
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PROBLEMWhat is the problem you solve or the unmet need
you address?
WHY?
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SOLUTIONHow do you solve this
problem?
What is your value proposition?
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OPPORTUNITYData / Statistics on market size
Existing proof points
Timing
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MARKETWho is your target customer?
What is your relationship with the customer?
Bottom-up financial forecasts
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BUSINESS MODEL
Explain how you will make money
What is your revenue model?
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CHANNELSApproach / tactics that will be used to get customers
What will you do now vs. future customers
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ADVANTAGEDescribe your competitive
advantage
Registered IP, Know-how, Relationships etc.
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TEAMDetail the core team and
its track record
Why are you the best team to take this technology to
market?
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ACTIVITYDetail the activities undertaken by
the business to-date.
Track Record / Key Metrics
What will you do next?
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ASKDetail the audience ask:
Invest in us Partner with us
Buy our vision / Buy our widget
“We are raising X to do Y over Z time period”
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SUMMARY This is a massive opportunity
We’re better because …Demonstrated metrics
This is our ask and use of funds
Name + Role + Phone + Email
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Review 4 elements of pitching
Pitch content
Pitch template
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www.pitchenvy.com/www.pitchdeck.improvepresentation.com
http://pollenizer.com/universal-startup-pitch-deckhttp://www.marsdd.com/articles/investor-engagement-elements-of-a-pitch-deck/
http://www.businessinsider.com.au/seed-round-pitch-deck-tempate-2013-8?op=1#how-will-you-
make-money-10
Resources
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Ben Wright
+61 (0)2 9209 4444b.wright@atp-
innovations.com.au