Transcript
Page 1: Pitch presentation, Apps for Good, focus in

FOCUS INLOCK OUT; FOCUS IN

Charley Nevin, Charlotte Grant, Kate Thornhill, Megan Stone, Melissa Daly, Romy Curtis

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Students, Parents for their children, anyone who needs to focus, procrastinators

e.g. studying for exams, completing paperwork for a deadline, parents who want their children to be productive

instead of wasting time on their devicesAnytime

At home when studyingProcrastination, distraction, young children playing games

and refusing to sleep

BACKGROUND SITUATION

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e.g. • Your friend is looking through your phone

• Procrastination when doing homework/studying for exams

• Addictive games preventing sleep

SPECIFIC PROBLEMS

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How can an app help to enhance learning, prevent procrastination, and keep certain things private?

CORE QUESTION ADDRESSED

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• Lock yourself out of selected apps for a chosen amount of time which can help with annoying notifications and

addictive games• Lock yourself out of your device completely for a set amount of time, this can ensure that you complete any work quickly and efficiently, with no distractions from

your device

KEY INSIGHT STATEMENTS

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My team, Focus In, is developing a mobile app

that canhelp a wide range of people, who suffer from

procrastination, or an addiction to their device to get their work done, quickly, efficiently and

within the deadline.

MINI ELEVATOR PITCH

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PERSON 1: Nigel Curtis- works full time with a chair company. Feels he often gets distracted by personal emails when sorting with work emails, on his way to and fro work. He agreed with us that this app would prevent this sort of distraction in the future. PERSON 2: Joshua Nevin- A new university student who is finding the workload tough. As Joshua was on his phone a lot during studying through his A-levels, he decided to knuckle down on his new degree. He agreed- “this app will most certainly stop me from procrastinating with future revision and projects” PERSON 3: Lorraine Thornhill- “I am a working mum of two, and my eldest daughter, Kate, never puts down her phone. I just want to spend some real time with her!!!” Lorraine thought that this app will help limit the time her daughter spends on her phone, therefore being useful for Lorraine and Kate’s benefits.

USER PROFILES

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In the apple app store, there is currently a lockout app which

can ‘hide your pictures and videos without hassle and keep out snoopers’

We believe that our idea is superior because ours can do more – as well as doing the above, ours can also lock out other apps

and, with a countdown and timer aspect, can lock the user completely from their device.

There is also a similar one called ‘the mayday button’ which can be used on a Kindle.

Ours is more efficient and can be used on a wider range of devices.

EXISTING PRODUCTS

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• Teenager studying for exams finds themselves procrastinate. They

would lock out addictive and distracting apps using Focus In.• Parent worried about child spending too much time on their device

uses the countdown aspect to limit usage.• User with private information or pictures can lock some apps to

prevent friends from finding these things.• Person is driving and would not like to be distracted by their device.

MVP USER STORIES AND FEATURE CHOSEN

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See following slides- made using Balsamiq Mockups

FLOW OF APP AND USER FEEDBACK INTEGRATED

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ADAPTIONS

According to a questionnaire we handed out, we discovered that people would prefer it if could lock out single apps, not just the whole device, hence we adapted to this require.

We also thought it would be more suitable if we had 3-5 emergency contacts in case of situations where apps like the messaging service are blocked.

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• We have talked to some experts who have said

that this app is technically possible, however we would need some professional help in developing

the app further.• Our app does not rely heavily on technical as it

makes use of features already available such as turning off notification centre for certain apps.

FEASIBILITY. DATA, CONTENT, TECHNICAL

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This shows that there is a wide gap in the market for

an app like ours.

We believe that we do not need customers to pay, as we will sell our app for free and make profit with small

advertisements.

CUSTOMER PLEDGES

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1. We will ask twitter users, YouTubers and blogs to promote out app as many have already expressed an

interest in one similar to ours2. We will ask the people who download our app to share it,

both on and offline.3. We will make presentations throughout our school.

THREE CORE MARKETING ACTIVITIES

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We showed our work to a total of 3 experts, who all said our idea was

achievable, realistic and appealing to a wide range of people.

EXTRA INFORMATION


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