The new standard for guest satisfaction.

Pinterest forHotels and Restaurants

A Best Practices Webinar – March 29, 2012

The new standard for guest satisfaction.

Revinate

The new standard for guest satisfaction.

Housekeeping

• You are on mute

• Ask questions in the ‘questions’ section of the screen to the right

• Need a demo or more info? Email info@revinate.com

• Link to recorded version of the presentation will be emailed out tomorrow

The new standard for guest satisfaction.

Guest: Benji Greenberg

• President and Founder of BCV

• Speaks and blogs regularly on the topics of online reputation management and social media engagement

• Joint clients with Revinate include One&Only, InterContinental, Four Seasons, and The Peninsula Hotels

The new standard for guest satisfaction.

Overview

“Pinterest is a pinboard-styled social photo sharing website.”

“Connect everyone in the world through the 'things' they find

interesting.”

The new standard for guest satisfaction.

Agenda

• What is Pinterest

• Why Pinterest

• How your customers use Pinterest

• Potential focus points

• Brand examples

• Best practices

The new standard for guest satisfaction.

What is Pinterest?

• Pinterest is a pinboard-styled social photo sharing website

• Image collections from the web

• Connect your users through the 'things' they find interesting

• The ultimate filing system

The new standard for guest satisfaction.

Why Pinterest?

• Drives more referral traffic than LinkedIn, Google+ and YouTube combined

• Top 30 websites based on page views

• 103 million visits to website in February 2012 alone

• 28% have an annual income above $100K in U.S.

• 1.36 million visits per day

• 11.7 million unique visitors per month (TechCrunch)

The new standard for guest satisfaction.

To The Web

The new standard for guest satisfaction.

Focus PointsWeddings and Events

• Looking for wedding venues

• Potential vacation spots

• Destination guide

• Curators of the web

The new standard for guest satisfaction.

Starting at the SourceDrive Traffic From Pinterest Back to Your Website

• Add pin-it button to your website to allow for easier access for guests to pin from your website

• Use eye-catching images from your website

• Talk about things that are relevant to your guests

The new standard for guest satisfaction.

Best Practices

• Be sure to include links to your official site and be informative with your bio

• To make a lasting connection with users, be sure to Pin on other topics outside of your brand that align with your brand personality

• Optimize the content used in these boards by using strategic keyword and hashtag placement (ie – Chicago Wedding)

The new standard for guest satisfaction.

Best Practices

• Organize your pins into several boards that align with your products, services and brand personality

• Be sure to “like”, comment, “repin” and engage with the Pinterest community

• Place yourself in the customers shoes… What do they want to explore before arriving? Before booking?

• Spotlight often overlooked features that differentiate your brand

• When running interactive campaigns, be sure to clearly spell out the terms and conditions

The new standard for guest satisfaction.

Parting Words

• Don’t forget the fundamentals –Engage your customer!

• Always use eye-catching imagery

• Use images from your web site to drive traffic back

• Don’t forget to pin from other followers pins

• Add value!

• The same content in multiple channels is not what your customer wants

The new standard for guest satisfaction.

Questions?Benji Greenberg

benji@bcvevolve.c

om@bcvbenji

Ashley Chavez

ashley@revinate.c

om

@revinate