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Piloting Performance Sales in the Margin-tight Airline
Industry
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George Gray Matt Bailey
Global Affiliate and Partnerships
Manager – British Airways
Head of Product – Performance
Horizon Group
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Performance Horizon Group
“A performance marketing technology company that provides a platform for brands to connect to, and drive sales
from online publishers”
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BA Affiliates and Partners
• Mature affiliate campaign
• Multiple territories
• Focused on both flights and packages
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BA’s challenges
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Numbers???
First test – Bookings up 71% and revenue 234%
Second test – Bookings up 500% and revenue 850%
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