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GOOGLE PIGEON UPDATE
Credits: Anjani ShivamRoll No: CS-12-47
INDICES
• Introduction
• Why Pigeon Update
• Working of Pigeon Update
• Example-How Pigeon Update
Works
• Advantages of Pigeon Update
• Conclusion
INTRODUCTION• In July 2014, the quality of Google local search
results took a turn. A pesky little creature called the
Pigeon Update crawled into the maps, local packs
and authoritative one boxes.
• As quoted by Larry Page “Google Search Engine
goes traditional” the Pigeon is the latest updated
provided to the search engine that uses local
directories, locations and traditional reviews to provide the search results.
• “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.
PIGEON UPDATE –Why the update• Recently, Yelp blamed Google of favouring its own
results over that of Yelp, even in branded searches. It might be possible that the update is a result of Google lending an ear to Yelp’s problem.
• Google has frequently talked about how mobile is the future. Another reason of the update can be to provide a better search experience to mobile users. The update is tailored in such a way that mobile users who are looking to do local shopping can get location-specific listings for the products they are looking for
Working of Pigeon Update• The pigeon Update generally works on the following
combined factors for a single search output:-
Strong Domains Matter• For a given variant or search, the pigeon algorithm searches for
domain hostility in terms that a given domain having stronger preference in the web search ranking signals.
• There are chances that a search engine result with a .com domain will be enlisted higher in the page result as compared other domains for a specific search.
• Similarly a domain having more inbound links is aimed to appear more likely in the result listing as compared to less or existing outbound links.
Location and Distance• The pigeon algorithm has also introduced the
use of local maps and distance to produce a
search listing for a given search.
• The pigeon uses the address of given
search as well as the distance it has from a
given proximity centre to enlist a search.
• The address having more proximity to the
centre is supposed to have a higher listing as
compared to the address that lies on the
outline of the city.
• A business having a local address and less
influential is supposed to have a better listing
Mobile Integrity and Hits• The most influential aspect of Pigeon Update
is that it takes into account the mobile
reviews of a given website or organization.
• The Pigeon takes into account the mobile
reviews, presence on mobile user platform
as well as the user hits and reviews a web
page or search term receives before enlisting
it on the result.
• The Pigeon also uses the consistent
business name, address, and phone number
listings and mobile data usage of a search
term before enlisting it..
Online Directory and Yelp
Presence• Google Pigeon provides special preference to online
directories that enlist local business and organizations.
• The algorithm uses the local directories that have the
organization registered as a parameter to categorize
between a given listings.
• Online reviews on website like Yelp are also
considered in enabling the search result for the
Peigeon.
• A website or organization having a better review is
likely to be enlisted higher in the page search.
Example of Pigeon Update
Case 1 Case 2
• In situation(case-1) when search is enabled with the terms “online shopping
in dhenkanal”, the result found is totally dependent on local address and the
local business or organization is shown.
• However in Case-2 when search is enabled with the terms “online shopping
in Orissa”, it takes the whole geographical location in account and lists the
results according to the availability of the search nearest to the centre of the
location and as well as distance, with no enlisting of the centre as found in
case one.
• Similarly in other situation when “online shopping in india” is searched
shopperstop.com has a better ranking as compared to snapdeal.com despite
having a lesser influence, the reason for the same is the fact that
shopperstop has a better presence in online directories.
Advantage of Pigeon Update• The Algorithm Affects Search Results Within
Both Google Maps Search & Google Web
Search
• Local Results Are More Closely Tied
To Traditional Web Ranking Signals
• The Update Provides More Accurate Results
For Yelp-Specific Queries
• The Update Also Gives Greater Search Result
Recognition To Other Local Directories
• The Local Search Algorithm Is The Biggest
Local Search Update That Google Has
ReleasedThe algorithm has Improved Distance
& Location Ranking Parameters
References• http://www.brightedge.com/blog/industry-specific-impact-
google-pigeon-update/
• http://www.bruceclay.com/blog/google-local-search-penguin/
• http://www.findeight.com/About/Blog/tabid/158/ArticleID/55/Go
ogle-Algorithms-Explained-Part-3-Pigeon.aspx
• http://www.link-assistant.com/news/google-pigeon-update.html
• http://www.pagetraffic.com/blog/google-local-search-algorithm-
update-pigeon-means-for-businesses
• http://searchengineland.com/58-local-marketeers-will-change-
tactics-pigeon-update-208812
• http://searchengineland.com/factors-affecting-pigeon-5000-
page-case-study-205862
• http://searchengineland.com/googles-pigeon-crap-big-local-
brands-206468
• http://searchengineland.com/everything-need-know-pigeon-
algorithm-211771
ConclusionThe Pigeon being the largest update made to
Google search engine to-date is considered to
be the future of search engine that aims to
provide better search results by using three
parameters as the fundamentals thence
improvising businesses, search results and in
short bringing a whole new level of search.
Do ask your queries!