Download - Philanthropy and Community Engagement
The Highlands at Wyomissing
Promoting Philanthropy throughCommunity Engagement
Nikki Rineer, PresidentHolleran
June 11, 2014
Challenge needs to be set before us and
development must be a part of the
solution.
For Profit vs. Not-for-Profit
• Coke: Collects real time data and then moves immediately
• Development – we evaluate after the project is finished to determine our level of success
For Profit vs. Not-for-Profit
Coke: Taps into local talent
Development: Wonderful volunteers –often those who already have full schedules or who reach out to our organization to volunteer
For Profit vs. Not-for-Profit
Coke: Aspiration marketing
Development: Awareness of campaign a few months/weeks before an event - each event takes on a life of it’s own
For Profit vs. Not-for-Profit
• Internal Focus:
– Often funds continuum of care or capital campaign project
• External focus
– Appear more cautious in this fundraising arena, however, fundraising in the external community creates a host of benefits
Observations of Philanthropy in Senior Living
Community engagement is the
art of creating partnerships
through the exchange of
information and expertise that
will empower and strengthen
both the internal and external
community.
Definition of Community Engagement
• Secondary Data Profile
– Population estimates
– Household income
– Preventative screening
External Community Profile
• Key Informant Interviews
– Area experts
– Provides qualitative data to determine perceived community needs, existing programs, trends and challenges
External Community Profile
Senior Statistics Example
Local older adults are more likely to be uninsured.
County 1 has higher rates of disabled older adults without insurance.
21% of local older adults are veterans.
Nearly 1/3 of local older adults are disabled.
Older Adults living alone:
County 1: 9,200 people
County 2: 3,000 people
Senior Statistics Examples:
National
BenchmarkState County 1 County 2
Physician
Ratio1,051:1 1,244:1 1,326:1 1,767:1
Dentist
Ratio1,439:1 1,704:1 2,124:1 2,315:1
In County 1, older adults are less likely to receive routine checkups.
In County 2, older adults are more likely to report cost as a barrier to
seeing a doctor.
Ranking of Senior Issue Examples:
Poverty and financial insecurity is a major issue for many seniors.
There is a high need for Dementia units for residents in the community.
Financial Scams/internet/home repair scams are an increasing
problem and our seniors are vulnerable.