Download - Pets.com 2
Pets.comNhóm 2:1- NT Phạm Uyên Phương2- Lê Vũ kim Phượng3- Võ Thị Phương Thảo4- Nguyễn Thị Thùy Nhung5- Huỳnh Mai Bảo Quyên6- Nguyễn Duy Tin7- Nguyễn Thị Thanh Nga
Huflit University
International Business Management Faculty
Pets.com
Was One of the most visible of the thousands of e-commerce firms
Was sprouted up in the late 1990sDid make significant investments in
infrastructure such as their warehousing Slogan “ Because Pets Can’t Drive”
About Pets.com
Buying Pet supplies over Internet didn’t prove to be a profitable business model.
Pet food tends to be modestly priced and expensive to ship and available in most supermarkets and retail stores
Pets went out of business in the summer of 2000, selling to Petco.
Why Pets.com die?
the cost of advertising selling merchandise for approximately
one-third the price it paid to obtain the products
tried to build a customer base by offering discounts and free shipping (the costs of shipping for heavy bags of cat litter and cans was very high)
Dell Computer
Has become a large and profitable company by selling computers online
Allow customers to custom design computers online
Have the products built and shipped within three business days
Dell’s Continual efforts at
Improving after-sales service even as Dell's energy went into providing an affordable product and reliable delivery.
Minimizing costsPassing its cost reductions on to
customers through lower PricesConcentrate on product design
→Kept its sales and profits growing
Dell’s competitors
Have attempted to copy many of Dell’s Web site features and internal systems
→Dell did not have to compete directly against the more established PC manufacturers.
The dramatic difference between these two organizations
Managing in an electronic environment is significantly different from managing in traditional organizations
Dell understand this difference – succeedRealized tremendous benefits from its application of information technology.Had a simple but powerful vision: that personal computers could be built to order and sold directly to customers.
1.1- How technology has assisted a company like Dell Computer
Dell Computer realized tremendous benefits from its application of information technology.
IT has been used to create competitive advantages at the operational level
IT has been used to introduce an unprecedented type of strategic information management.
PC made up of little more than software from Microsoft and chips from Intel, was rapidly becoming a commodity product.
1.2 Managerial changes are necessary to ensure that the full benefits of technology are reaped.
have company's direct business model as widely accepted outside the United States as it is across Dell's home market.
find enough talented people to help the company capitalise on the opportunities available in overseas markets.
2.1 – Going out of business when the realities of dot-coms hit, Pets.com wasn’t not simply a “flash in the PAN”
It is a kind of e-commerce - very convenience for customers, Increases consumers' ability to gather information about products and prices
The Pets.com site design was extremely well received, garnering several advertising awards
Success in building brand recognition
2.2 - The demise of Pets.com might be attributable to poor management of the company
Failed to research how they promoted their product.
Need to research price of their product. If planned and executed correctly the Internet
can greatly improve sales Mistakes made was that they were more
interested in attracting visitors to their website but not necessarily winning them over to customers.
With direct-to-customer business model, Dell sells 90% of its PCs to direct customer, this key business model help DELL succeed.
DELL ‘s direct relationship with customer to: Allow DELL :
To tailor its offerings to customer need,To offer add-on products and servicesTo use the Internet to offer a variety of customer services.
And allow Customer:To custom designed computers online,To initiate the order,To have the products built and shipped within three business days.
3- A company like Dell computer is customer responsive
SUCCESS VS FAILURE ONLINE BUSINESS
VERSUS