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Gartner Research Update Peter Sondergaard
SVP, Global Research
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© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 1
Analyst Coverage Expansion
62 New Resources
Increased Geographical Coverage
554
North America
Latin America
22
Europe, Middle East,
Africa
265
Asia
170
Analyst Coverage Expansion
Australia 49
China 15
Hong Kong 6
India 29
Japan 36
Korea 4
New Zealand 4
Singapore 17
Taiwan 8
Asia
170
Analyst Coverage Expansion
Europe, Middle East,
Africa
265
Austria 3
Belgium 3
Denmark 6
Finland 10
France 18
Germany 19
Ireland 3
Italy 17
Luxembourg 1
Netherlands 12
Norway 4
Portugal 1
Russia 5
Spain 5
Sweden 11
Switzerland 4
Turkey 1
United Arab Emirates 8
United Kingdom 130
Analyst Coverage Expansion
Latin America
22
Asia
157 Brazil 18
Mexico 4
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Must-have Research Content to Support Client Business Outcomes
CIO
IT Leaders
Technical
Professionals
Supply Chain
Leaders
Technology and
Service Providers
Marketing Leaders
Research Focused by Role 1
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Market Research Surveys
Focus Groups
Gartner Research Circle
1:1 Interviews
Compelling Interactions
Inquiry
Advisory Sessions
Workshops
Quick Value Rating
Every Document
Every Interaction
Every Presentation
Must-have Research Content to Support Client Business Outcomes
Research Focused by Role 1
2 Driven by market and client input
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Key Initiatives for Your Role
Initiatives & Projects
Emerging Trends & Themes
Develop in Your Role
Must-have Research Content to Support Client Business Outcomes
Research Focused by Role 1
2
3
Driven by market and client input
Addressing the Key Initiatives for each role
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Top Client Key Initiatives
Source: Gartner.com Data, January 2014
Mobile Enterprise Strategy
IT Strategic Planning
Application Development
Data Center Modernization
IT Cost Optimization
IT Governance
BI & Analytics
Information Security & Technology
Cloud Computing Enterprise Architecture Program 1
2
3
4
5
6
7
8
9
10
95+ % of Clients Are Using Gartner to Help Manage Their Key Initiatives
2015 Research Themes
Digital Business New Business Designs Merging the Virtual and Physical Worlds
• IoT Business Cases
• Supplier Opportunities
• Building and Securing IoT
• Governance of IoT and OT
• Foundations of Digital Business
• Talent, Organization, Culture
• Building Digital Business
• Technology Enablers
• Security and Risk
The network of physical objects that contain embedded technology to sense/interact with their internal state or external environment
Internet of Things
Special Report Highlights 2015
• Advanced Analytics
• Smart Machines
• Customer Experience
• Digital Workplace
• C-Suite Perspectives
• Engaging Customers in a Mobile Digital World
• Predicts
• Cool Vendors
• Hype Cycles
• IT Market Clock
• Top 10 Strategic Technology Trends
• Maverick Series
• Supply Chain Top 25
Must-have Research Content Evolution Strategy 2014
Optimized Delivery
More Markets
New Content
1
More Markets. New Content. Increased value for strategic decision making
New Content Purpose
Market Guide
Market Dynamics
Notable Vendors
Magic Quadrant
Market Analysis
Vendor Comparisons
Contextual Perspectives
Critical Capabilities
Product & Service Ratings
Evaluation Criteria
Detailed Feature Insights
1
More Markets. New Content. Increased value for strategic decision making
New Content More Markets
Market Guide
100+ New and Updated
Emerging Markets Available as of February 2014
Magic Quadrant
30+ New Magic Quadrants Contextualization for
Industries, Regions & SMB Available as of July 2014
Critical Capabilities
45+ New Critical Capabilities New Interactive Tool Available as of July 2014
Evaluation Criteria Aligned Content in Key
Markets for ITL & GTP Clients
1
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Optimized Delivery
16
Team-based Approach to Content Production 1
2
3
Reusable Standards, Best Practices & Templates
Workflow Enhancements
Focus on
Domain
Expertise
Critical Steps
Early On
Scalable Content
Production
Analysts
Streamlined
Participation
Optimized
Two-Way
Communication
Enhanced
Process
Consistency
Providers
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Strong Value Proposition
• Right direction, right away
• Immediate shortlists on key initiatives
• Contract proposal reviews
• Best-practice budget benchmark
• Global perspective
• Best practice by vertical industry
• Strategic guidance
• Making the right decision
• Personal development
• Increased credibility
Save Time
Save Money
Gain Resources
Gain Confidence
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CONFIDENTIAL AND PROPRIETARY
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Questions on Gartner Research
strategy?
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