Download - PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure
![Page 1: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/1.jpg)
PERWANAL SAATCHI & SAATCHI
Account Handling
![Page 2: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/2.jpg)
PERWANAL SAATCHI & SAATCHI
Advertising Agency Structure
P rod u c tion
A rtis ts
V isu a liso r
A rtD irec to r
C op yw rite r
H ead o fC rea tive
H ead o fP lan n in g
A ccou n tE xecu tive
A ccou n tS u p erviso r/
M an ag er
H ead o fA ccou n tS ervice
M ed iaE xecu tives
M ed iaM an ag erP lan n in g
M ed iaE xecu tive
M ed iaM an ag erB u yin g
H ead o fM ed ia
R ece ivab lesA ccou n tan t
P ayab lesA ccou n tan t
G en era lA ccou n tin g
F in an ceM an ag er
H ead o fF in an ce &
A d m in
C om p an yH ead
![Page 3: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/3.jpg)
PERWANAL SAATCHI & SAATCHI
Account Service Structure
J r. A ccou n tE xecu tive
A ccou n tE xecu tive
A ccou n tM an ag er
A ccou n tS u p ervisor
A ssoc ia teA ccou n t D irec to r
A ccou n tP lan n er
A ccou n tD irec to r
Transition level – max 18 months
Entry level – max 6 months
Director of Client Services =Highest Position
![Page 4: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/4.jpg)
PERWANAL SAATCHI & SAATCHI
Account Service Structure
Account Service
Creative Services Media Services
Traditional Relationships
![Page 5: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/5.jpg)
PERWANAL SAATCHI & SAATCHI
Account Service Structure
Account Service
Creative Services Media Services
Modern Relationships
Planner
![Page 6: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/6.jpg)
PERWANAL SAATCHI & SAATCHI
Account Service Structure
AccountService
Client
Everything revolves around Account Service
Your Business
![Page 7: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/7.jpg)
PERWANAL SAATCHI & SAATCHI
Account Service Structure
AccountService
Media
CreativeFinance
PlanningProduction
Research
Client
Everything revolves around Account Service
Your Business
Your Colleagues
![Page 8: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/8.jpg)
PERWANAL SAATCHI & SAATCHI
Account Service Structure
AccountService
Media
CreativeFinance
PlanningProduction
Research
SuppliersClient
Everything revolves around Account Service
Suppliers
Your Business
Your Colleagues
Your Support
![Page 9: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/9.jpg)
PERWANAL SAATCHI & SAATCHI
What is an account service person?
![Page 10: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/10.jpg)
PERWANAL SAATCHI & SAATCHI
It is hard to define what an
account person is
“What business are you in?”“Engineer. You?”“I’m an account executive in an ad
agency”“You write ads?”“No, copywriters do that.”“That must be a fun job.”“It’s not that easy. We do a lot of
research”“You do research?”“No, we have research people for
that.”“Do you bring in new clients?”“That’s not my job.”“Forgive me, but what is your
job?”“Marketing.”“You do the marketing for
clients?”“No, they do it themselves.”“Are you in management?”“No, but I soon will be.”
Ogilvy on Advertising
![Page 11: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/11.jpg)
PERWANAL SAATCHI & SAATCHI
The Account Service Person is the manager of
the businessand much more …
![Page 12: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/12.jpg)
PERWANAL SAATCHI & SAATCHI
What is Account Service Person?
• The first one in and the last one out• A good adminsitrator
– Letter writing– Contact report– Progress Report– Status Report– Field Check Report– Time Schedule Report– Filing– Production Estimates
![Page 13: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/13.jpg)
PERWANAL SAATCHI & SAATCHI
What is an Account Service Person?
• A good thinker & ideas man– Advertising proposals– Ideas to help sell the product– Promotion ideas
• Someone who knows his consumers & customers• A diplomat & skilled negotiator• A friend & partner of the client• Someone who knows the best places of
entertainment• Someone who is tough & resilient
![Page 14: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/14.jpg)
PERWANAL SAATCHI & SAATCHI
What is an Account Service Person?
• Someone who has a curious mind• Someone who always strives for the best• A very good presenter• Someone able to work under extreme
conditions
![Page 15: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/15.jpg)
PERWANAL SAATCHI & SAATCHI
What is an Account Service Person?
• PLUS MUCH MORE!
![Page 16: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/16.jpg)
PERWANAL SAATCHI & SAATCHI
What is the role of an Account Service Person?
• He is the agency’s representative to the client and the client’s representative to the agency.
• He is a consultant to the client.• He helps the client sell the brand.• He attends lots of meetings.• He takes all the blame.
![Page 17: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/17.jpg)
PERWANAL SAATCHI & SAATCHI
What does an Account Service Person do?
• He makes proposals– Advertising– Marketing– Promotions– Public Relations
![Page 18: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/18.jpg)
PERWANAL SAATCHI & SAATCHI
What does an Account Service Person do?
• He makes presentations– For new business– To set the direction for the brand– To look at the past, present and the future
of the brand– To keep a client
![Page 19: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/19.jpg)
PERWANAL SAATCHI & SAATCHI
What does an Account Service Person do?
• He advises the client.• He socialises with the client.• He sets deadlines and makes sure they are
met.• He sets targets and makes sure they are met.• He ensures quality!• He does market checks.
• He makes money for the company.
![Page 20: PERWANAL SAATCHI & SAATCHI Account Handling. PERWANAL SAATCHI & SAATCHI Advertising Agency Structure](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649f1f5503460f94c369fe/html5/thumbnails/20.jpg)
PERWANAL SAATCHI & SAATCHI
He Has A Good Time