Download - Peruvian Pavilion
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peruvian
pavilion- concept & visual design -
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contents
source: wikipedia
1. the context2. pavilion concept3. space design
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source: wikipedia
1. the context2. pavilion concept3. space design
contents
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descriptionwhat is an expo?
a universal exposition,where almost every countryshows its most unique attributes
recent expos:2010 shanghai-china / 73m visitors2005 aichi-japan / 22m visitors2000 hannover-germany / 25m visitors1992 sevilla-spain / 42m visitors1970 osaka-japan / 64m visitors
source: wikipedia
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audienceto whom it impacts?
europeans, tourists visitingeurope, and most importantlyall people around the worldexposed to the expo media
coverage
source: en.expo2010.cn
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timingwhen does next expo take place?
starts may 2015,finishes october 2015in milano, italy
6 months longwarm weather - during european summeronly occurs once each 5 years
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purposewhy do countries care about expos?
because its an unrivaledopportunity fornation-brand building
huge exposure to massive crowdsspreading cultural uniqueness & economical strengthspromoting investments, exports & tourism
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backgroundperu in the latest expo
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background
weak concept & lack of ideaspoor implementationabsence of ownershiprented pavilion, 1000 m2
$1,8m, no private sponsoring
you should never judge a
pavilion by its cover, but when
it looks like this we cant help it
- CNN
source: elcomercio.pe
peru in the latest expo
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other countries in the latest expo
background
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simple yet strong conceptconsistent storytellingtechnology & well-trained staffrented pavilion, 2000 m2
$35m, inc. private sponsoring
the parenthesis form of the
exterior refers to an open arm...
brazil welcomes all types ofpeople and cultures
- archdaily
source: learn-culture.com
backgroundother countries in the latest expo
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background
chile
other countries in the latest expo
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background
articulated overall conceptimpeccable architecture: materials & executionconceptualized well in advanceowned pavilion, 2500 m2
$30m, inc. private sponsoring
the smartest latam pavilion,
covered with wood and cooper,
offering emblematic exports
- el comercio
source: emol.com
other countries in the latest expo
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background
spanish basket
other countries in the latest expo
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background
arguably the best conceived pavilion in shanghai
very memorable as a wholeconceptualized by 3 awarded spanish filmmakershighly persuasive external architecturedeveloped by an autonomous governmental organismowned pavilion, 7000 m2
$78m, inc. private sponsoring
one of the longest lines among
all expo pavilions, usually taking
three to four hours to get in
- shanghaidaily
source: expo-int.com
other countries in the latest expo
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backgroundother countries in the latest expo
china
poland denmark
uk
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source: wikipedia
1. the context2. pavilion concept3. space design
contents
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what is peru
uniqueness?that one thing that only peruvians
but nobody else can claim
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to be one of thosefew truly ancient
civilizations of the world
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due to its ancientness,peru ranks among
top 10 country brands
source: futurebrand
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old --- newbridge
peru peru
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the new peru
source: apoyo consultoria
growing way faster than the rest of the world
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rebirth ofa culture
perus motto for expo milano
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three
concepts- peru is multifaceted -
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rebirth of
aesthetics
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rebirthof skills
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rebirthof tastes
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source: wikipedia
1. the context2. pavilion concept3. space design
contents
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eeking for consistency with perus new brand identity...
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the design is inspired in m ray
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stone circular terraceslocated in the cusco areaunknown among peruvianalso works as amphitheat
colossalconcentric
circles thatincas usedfor agro
optimization
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eruvian totora present in the exterior and the 3 stories
prevalentmaterial
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rebirth ofaesthetics
rebirth oftastes
rebirth ofskills
pavilion layout
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pavilion exterior
rebirth ofaesthetics
rebirth oftastes
rebirth of
skills
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pavilion features
2 towers, 1 amphitheater, 1 tasting centeraverage 20-minute visit
owned pavilion, 2500 m2
(50x50)$20m investment (inc. private funding)organized well in advance by a clearly-defined teampersuasive exterior, consistent storytelling, articulated con
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the journey
mandatoryfree
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rebirth of aesthetics
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old + new + living cultureold: ancientparacas textilesnew: trendy woolensliving: attractive local model& weavers on action
visuals: chaccuvideo (2 blocsound:jp magnet serenata
a journeyfrom antique
textiles toavant-gardealpaca design
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rebirth of skills
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old + experience + newold: ancient caballitos samplesexperience: wave-ridingnew: modern champions boardsvisuals: animated film oftotorariding, short film of peruvianworld champions, and 360 videoprojected on imax oval screen
sound: incidental wave-breakingextra sensation: salt water vapor
a surf-tripfrom pioneer
wave ridersto currentworld masters
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caballito de totora
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rebirth of tastes
i
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tasting center
tasting center
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hernan carranzamarketing director at casa andina (2004-2009)marketing manager at inkaterra (2003-2004)advisor at lima tours (2009-2010)professor at universidad del pacifico (2006-2008)has explored and photographed all 24 departments in peruspecialization courses at maastricht, kellogg & cornell
currently making a master degree on interactive thinking at
camilo valdiviaassociated architect at adolfo chavez arquitectos (2007-2010senior architect at augusto ortiz de zevallos (2005-2007)
development architect at miguel cruchaga arquitectos (2003-architect at cooper graa nicollini arquitectos (1999-2000)professor at universidad nacional de ingenieria (2004-2006)has traveled extensively throughout latam, europe & asiamaster degree on sustainable architecture at universidadpolitecnica de catalua
prepared & designed by:
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