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Persuasive Writing Techniques Slide 2 Take a Stance or Statement of Opinion A persuasive essay is used to convince a person or audience to see things your way. In order to do that you MUST take a stand. You must assert your view on them. Words/Phrases to use: In my opinion, I believe, There is no doubt that, It is my belief that, From my point of view, It seems to me that, I agree with, I disagree with, I question whether, I maintain that Slide 3 Use persuasive techniques The famous philosopher, Aristotle, came up with the art of rhetoric to persuade and audience: Rhetoric Logos= Logic Pathos= Emotions (fear, sadness, happiness) Ethos= Ethics, Image, using a famous persons image Slide 4 An argument based on facts, evidence, and reason Using this method means appealing to the readers sense of what makes sense based on logic. Slide 5 Ethos Ethos is an argument based on character. Using ethos means the writer or speaker appeals to the audiences sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical. http://www.americanrhetoric.com/newtop100spe eches.htm http://www.americanrhetoric.com/newtop100spe eches.htm Slide 6 Pathos Argument based on emotions. In order to use this the author must appeal to the readers emotions. http://writingcommons.org/information- literacy/understanding-arguments/rhetorical- analysis/rhetorical-appeals/pathos Slide 7 Additional techniques Use parallelism in order to drive your point home. Use rhetorical questions in order to further your point. http://teacherweb.com/OH/HighlandMS/MrsBlackledge/Persuasive- Appeals.pdf Slide 8 A. If a holocaust victim were to discuss their life in a concentration camp. Answer: Ethos: A holocaust victim can explain first hand what they went through and are a credible source. B. If a news broadcast shows the footage of the twin towers falling on 911. Answer: Pathos: The falling of the towers would make people feel sad and think of the fear brought on by terrorism. C. If a reporter explains how 1,696 students are victims to bullying in Miami Dade County. Answer: Logos: The report explains factual numbers and statistics to bring awareness to bullying. Examples: Identify if the following are utilizing Ethos, Pathos, or Logos. Slide 9 Hook Stance/Statement of Opinion with thesis Justifier Topic Sentence with transition word or phrase FRIESS Persuasive techniques One line with objection or refutation Topic Sentence with transition Look to the future, stress your points, persuasive techniques Clincher! Persuasive Essay= Use persuasive techniques all throughout Introduction Body Paragraphs Conclusion