Download - Persuasion and attitude change(1)
PERSUASION AND ATTI-TUDE CHANGE
Psychology 20092141 Maeum Han
VOICE : WHAT VOICE MAKES US TRUST-WORTHY
VOICE PLAY AN IMPORTANT PART IN PERSUASION AND FAVOR?
The Mehrabian study: Elements in Conveying a Message is that in a conversation, words de-liver just 7% of the received meaning, with tone of voice conveying 38% of the mean-ing, and body language 50%(expression 35%, attitude 20%). => Voice tone is most important thing in information delivery.
In a job interview, confidence voice is one of important element that interviewers think.(목소리가 바뀌면 인생이 바뀐다 , 안철민 )
WHAT IS A GOOD VOICE?
Good voice when the opposite sex heard Middle-bass tone as man: 61.4% High-clear tone as women : 48.8%
Good voice when the same sex heard Middle-bass tone as man : 41.2% High-clear tone as women : 69.6%
VOICE ABOUT JOBS
Businessman : Lower tone and soft voice =>Be effective for persuasion
Show host : High –pitched and varia-tion of voice=> Be effective for upward in sales
Telemarketer : Voice is most important => high-pitched ‘Mi’ and ‘Pa’
Counselor & Consultant : Soft and epicene voice
THEORY
GOOD VOICE
DIFFILCULT OR TOO
LONG SPEECH
Forwarders elements +
Peripheral Route as Elab-oration Theory
More feel persuaded with effective
EXPERIMENT
Experimental methods : Significant things of voice element are tone, pause, and fast (2010, ). So -> Record 6 voices what is effected
about tone, pause, fast and make ques-tionnaire include in favorable of each voice and voice that persuaded in special situa-tion for subjects.
EVALUATION FORM
VOICE
THE RESULT OF AN EXPERIMENT
High-pitched and clear tone got the highest score. On the other hand, slow voice and unclear tone got the lowest score.
Voice 125%
voice 220%
Voice 312%
Voice 418%
Voice 513%
Voice 611%
THE RESULT OF AN EXPERIMENT
voice
1
voice
2
voice
3
voice
4
voice
5
voice
605
101520253035
Female
voi
voi
voi
voi
voi
voi
0
5
10
15
20
25
30
35Male
THE RESULT OF AN EXPERIMENT
The voice with effective persuasion selling goods: voice 1 -75%, voice 2 -25% campaign speech : voice 2 - 65%, voice 1 -
35%
Þ It showed meaningful result about persua-sion just by a little voice difference.
Þ It is most sensitive tones and slowness.
Voice element that be effected persuasion are tone, pause, and fast.
Voice plays an important role in reference to persuasion
CONCLUSION
It’s effected high tone and cheerful voice that persuasion with sales
It’s effected relaxed and slightly lower voice that persuasion with speech.
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