Transcript
![Page 1: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/1.jpg)
Karl Nessmann:PERSONALITY PRTHE PHENOMENON OF PERSONALIZATIONIn:Adela Rogojinaru/Sue Wolstenholme (Ed.): current trends in international public relations. Tritonic, Bukarest, 2009, S. 351 - 364
![Page 2: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/2.jpg)
![Page 3: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/3.jpg)
![Page 4: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/4.jpg)
![Page 5: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/5.jpg)
![Page 6: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/6.jpg)
![Page 7: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/7.jpg)
![Page 8: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/8.jpg)
![Page 9: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/9.jpg)
![Page 10: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/10.jpg)
![Page 11: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/11.jpg)
![Page 12: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/12.jpg)
![Page 13: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/13.jpg)
![Page 14: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/14.jpg)
![Page 15: Personality PR: The phenomenon of personalization](https://reader033.vdocuments.us/reader033/viewer/2022052318/589aef271a28ab37468bc658/html5/thumbnails/15.jpg)
Karl Nessmann:PERSONALITY PRTHE PHENOMENON OF PERSONALIZATIONIn:Adela Rogojinaru/Sue Wolstenholme (Ed.): current trends in international public relations. Tritonic, Bukarest, 2009, S. 351 - 364