Download - Personal Inbound Marketing
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Personal
Inbound Marketing
by Jon DiPietro
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Who am I?
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Digital
Citizen
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Career Path
Engineer Business
Owner
Blogger Inbound
Marketer
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The Unknown Professional
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Digital Footprint
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Prove it!
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Traditional Job Seeking
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Ch-ch-ch-ch-changes
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Power Shift
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Power
Shift
Democratization
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Power
Shift
Web 2.0
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Power
Shift
Trust
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New Rules
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New Rules
Mixed Norms
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Search
Evolution
Search Evolution
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Jobvite 2010
Social Survey
Yes
92%
No
8%
Do/will you recruit via social media?
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Jobvite 2010
Social Survey
Which social networks?
50%
60%
86%
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Jobvite 2010
Social Survey
Spending increasing or decreasing?
Social Recruiting: +50%
Job Boards: -36%
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Now what?
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Solution
Content
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Solution
Spread Ideas
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Solution
Measure & Convert
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Inbound Marketing
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Inbound
Marketing Create
Optimize
Promote Convert
Analyze
Five Steps
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Inbound
Marketing
Wits vs. Wallets
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Step One:
Content Remarkable
Readable
Shareable
Blogging
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Step Two:
Optimize
Inbound
Links URL
Page Titles
Other
SEO Factors
Search Engine Optimization
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Step Three:
Promote
Social Media
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Step Four:
Convert
Landing Pages
1) Call to action
2) Conversion form
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Step Five:
Analyze
Analytics
Structure
Sitemaps
Crawl errors
Keywords
Traffic
Metrics
Visits/visitors
Time on page/site
Bounce/exit rate
Conversion rate
Engagement
Analysis
Segmentation
A/B testing
Competitive Intelligence
If it can’t be measured,
it can’t be managed.
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Let’s Build It
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1) Register
Your Name
$1/month
Optional,
but highly recommended
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2a) Get a
Website
$5/month
Option #1
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2b) Get a
Website
Option #2
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3) Create
Your Blog
http://bit.ly/wp-resume
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4) Add
Content
Presentations, videos, pictures, etc…
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5a) Brag on
Trick out your profile
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5b) Brag on
Learn and connect
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5c) Brag on
Share news, pictures, and videos
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6) Convert
Visitors
Multiple contact points
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7) Measure
Google Analytics
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Summary
Step Free/Easy Paid
Register domain $0 $12 per year at GoDaddy
Web host $0 at WordPress.com $5 per month at HostGator
Install/configure WordPress $0 $0
Add content $0 $0
Promote via social media $0 $0
Collect leads via forms $0 $0
Measure traffic $0 $0
Annual Total $0 $72
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CEO Brian Halligan
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Thank You
Email: [email protected]
Blog: domesticatingit.com
Twitter: @JonDiPietro
Book: “Social Media for Engineers & Scientists”
leftbrainhandbook.com