Download - Personal Care Water Saving - Kialab
Personal Care – Water Saving
2
Personal Care – Water Saving
• Fashion-social trends
• Cosmetics Trend & Marketing
• New launches and Evergreen
• Kialab suggested formulations
SOURCE:
IMAGINE MAGAZINE
PECLERS PARISKOSMETICA
COSMETIC TECHNOLOGY
GLAMOUR
VANITY FAIR
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Fashion-social trends
• There is still little talk about it, but it will be discussed more and more
as it gets less and less on the planet.
• The theme of water is crucial to understand the dynamics that could
upset the world we know today, in the near future. The World
Resources Institute put it down in black and white, with a dramatic
report that measures demand and availability of water in 167
countries.
• The conclusions are awful: by 2040, that is, in 22 years, 33 states will
have to deal with water stress of an "extremely high" level.
Source: http://www.wri.org/
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Fashion-social trends
Source: http://www.wri.org/
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Fashion-social trends
• "A problem not to be underestimated", according to the International
Organization for Migration (IOM). Water is a precious necessity:
before fighting for oil, man fought - and continues to do so - to
obtain the water resources. If a land is dry does not give life, it forces
people to move and to increase the numbers of what the OIM has
called "environmental migration".
Source: http://www.fao.org/documents/card/en/c/I8867EN
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Fashion-social trends
• The awareness of reducing public and private consumption of water is
growing in consumers, a primary necessity that continues to shrink, increasing
global concerns.
• Those who buy prefer brands and products that strive to protect this primary
resource. In Europe, more than three quarters of Spanish, Italian, German and
French consumers willing to pay more for ultra-concentrated liquid
dishwashing detergent that requires less rinsing water.
• Likewise across Europe, consumers
are open to buying personal care
products without water or
concentrates.
Source: ConsumerTrends2016
• Important brands have decided to set
themselves goals in saving water in the
processes and in the use of products by
the consumer: es. P&G and Unilever.
https://us.pg.com/sustainability/environmental-sustainability/policies-practices/water
https://www.unilever.com/sustainable-living/reducing-environmental-impact/water-use/
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Cosmetics Trend & Marketing
In the beauty this result in the increased promotion of:
• Cleaning wet wipes for face, body and teeth
• Dry shampoo
• Washing oils
• Freeze-dries powders of botanical origin
• Plant or marine waters
• Vegetable oils
• Water-free products
• At the same time such poor or waterless products can be
considered expensive, but for example, in the Korean market they
are starting to spread due to the importance of both the issue of
sustainability and the use of the preservative-free claim.
Source: ConsumerTrends2016
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Cosmetics Trend & Marketing
Source: Mintel
The South Korean brand Whamisa aims to preserve the benefits of natural
ingredients, and has developed a range of natural products for skin care and
without water, using fermentation technology.
All products are eco-compatible both in packaging and in content, certified
BDIH and verified EWG, made with natural ingredients, vegetarian and not
tested on animals.
The Organic Flowers range includes Eye Essence, Nourishing Cream, Water
Cream and Foaming Gel.
Each product is formulated without parabens, synthetic or chemical
preservatives, artificial colors and fragrances, petrochemicals, silicon, mineral
oils, EDTA, ingredients of animal origin.
INCI: Oryza Sativa Extract (Extract), Aloe Maculata Leaf Extract (Extract), Daucus
Carota Sativa Seed Oil, Olea Europaea Fruit Oil, Cetearyl Olivate, Sorbitan Olivate,
Natto Gum, Prunus Armeniaca Kernel Oil, Vitis Vinifera Seed Oil, Persea Gratissima Oil,
Butyrospermum Parkii Butter, Alcohol, Silica, Scutellaria Baicalensis Root Extract
(Extract, Root), Paeonia Suffruticosa Root Extract (Extract, Root), Glycyrrhiza Glabra
Root Extract (Extract, Root), Lactobacillus/Chrysanthemum sinense flower ferment
filtrate*, Lactobacillus/Nelumbo nucifera flower ferment filtrate*,
Lactobacillus/Taraxacum officinale (dandelion) rhizome/root ferment filtrate*,
Lactobacillus/rice Ferment Filtrate (Fermented), Lactobacillus/Maculata aloe
leaf/molasses ferment filtrate*, Copernicia Cerifera Cera, Alkanna Tinctoria Root Extract
(Extract, Root), Camellia Japonica Seed Oil, D-limonene, Aniba Rosaeodora Wood Oil,
Geranium Maculatum Oil, Citrus Aurantium Bergamia Fruit Oil (Derived From Citrus
Fruit), Cyamopsis Tetragonoloba Gum, Lavandula Angustifolia Oil, Citrus Aurantifolia
Leaf Oil (Derived From Citrus Fruit), Citrus Medica Limonum Peel Oil (Derived From
Citrus Fruit, Peel), Linalool*certified organically grown**natural origin***natural
preservativeCitrus Aurantium Bergamia Fruit Oil (Bergaptene Free, Organic)
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Cosmetics Trend & Marketing
‘NO-WATER’ – ‘MORE ETHIC’
Source: Mintel
2011 2012 2013 2014 2015
Botanical/Herbal 26 25 24 25 25
Brightening / Illuminating 21 22 22 22 19
Environmentally Friendly Product 19 19 20 21 22
Long-Lasting 19 20 20 19 18
Moisturising / Hydrating 19 18 17 17 17
Seasonal 16 17 18 18 14
Time/Speed 14 15 16 17 17
Ease of Use 12 13 15 14 14
Environmentally Friendly Package 12 12 13 14 14
Animal 12 12 11 12 11
2011 2012 2013 2014 2015
Botanical/Herbal 52 51 51 53 51
Moisturising / Hydrating 47 46 46 45 44
Time/Speed 21 21 23 23 23
Dermatologically Tested 20 20 22 22 23
Brightening / Illuminating 18 21 23 22 22
Long-Lasting 18 18 19 19 18
Vitamin/Mineral Fortified 18 18 18 18 17
Animal 18 17 17 18 17
Paraben Free 13 14 16 17 17
Environmentally Friendly Package 14 14 14 14 14
Top 10 claims in BPC & HPC products containing
water, in %, evolution between 2011 and 2015 Top 10 claims in BPC & HPC products without water,
in %, evolution between 2011 and 2015
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Cosmetics Trend & Marketing
LESS WATER
Source: Mintel
Top 5 BPC & HPC categories launching concentrated
products, evolution between 2011 and 2015
(as a % of total category launches)
Global launches of concentrated BPC & HPC
products, in %, evolution between 2011 and 2015
24% 24%
22%22%
21%
21% 23%
20%18% 19%
9% 8% 8% 9% 8%
3% 5% 5% 5%
7%
6%
8%8% 7%
6%
2011 2012 2013 2014 2015
Fabric Care Dishwashing Products
Skincare Air Care
Hard Surface Care
20%
21%
18%
20%
21%
2011 2012 2013 2014 2015
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Cosmetics Trend & Marketing
DRY PRODUCTS
Source: Mintel
Top 6 BPC & HPC categories launching dry products,
evolution between 2011 and 2015
(as a % of total category launches)
Global launches of dry BPC & HPC products, in
%, evolution between 2011 and 2015
12%
10%11%
13% 12%
7%
6% 6% 6%6%
4% 3%3%
4% 4%2%
2% 3%3% 3%
2%2%
2% 2% 2%1%
1%2% 1% 1%
2011 2012 2013 2014 2015
Fabric Care Colour Cosmetics Deodorants
Hair Products Skincare Hard Surface Care
18%20% 19%
21%22%
2011 2012 2013 2014 2015
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Cosmetics Trend & Marketing
WATER-FREE PERSONAL CARE Launches:
- gen-2012 a nov-2017
- Product Category: Skin care, Hair Care, Toiletries
Source: Mintel
Year Launches
2012 1.6052013 1.7792014 2.3912015 2.8132016 3.1542017 3.106Total 14.848
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Cosmetics Trend & Marketing
Alternative Ingredients (extracts, vegetable water, oils, aloe juice..)
Source: Mintel
Ingredient Preparation 2012 2013 2014 2015 2016 2017 Total Sample
Extract 605 629 857 917 932 975 4.915
Hydrogenated 278 261 367 366 435 415 2.122
Liquid 145 175 233 295 329 310 1.487
Peel 74 87 154 173 159 190 837
Root 95 101 179 140 145 174 834
Germs 57 70 92 98 82 101 500
Powdered 40 47 62 67 82 106 404
Hydrolysed 26 39 55 76 94 81 371
Sweet 44 46 47 53 58 68 316
Hybrid 14 17 18 38 58 50 195
Total Sample 1.605 1.779 2.391 2.813 3.154 3.106 14.848
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Cosmetics Trend & Marketing
7 PRODUCTS FOR THE CARE OF SKIN WITHOUT WATER TO ADD TO
YOUR ROUTINE
Look at any of your favorite skin care products and what do you look at
among the listed ingredients, often first, on the label? Nine times out of
ten, you will immediately find "water" on most creams and lotions. And
this is not just because water is an economic filler (even if it is).
According to the cosmetic chemist Ginger King, some ingredients, such
as tea extracts and fruit acids, are hydrophilic, which means they are
more effective mixed with water. But on the other hand, some anti-
aging actives will only work with oil-based formulas. In addition,
'waterless' products are more creamy and more luxurious, and here are
seven of our favorites.
ALLURE ARTICLE: 20 March 2017
https://www.allure.com/gallery/water-free-skin-care-products
Source: Mintel
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Belif
The True Tincture Cleansing Stick Chamomile
This purifying chamomile stick, made with real flower petals
with an anti-inflammatory action, washes away the dirt and oil
from the skin in just a few steps. It also contains calendula, a
natural astringent to tighten pores; the extract of raspberry
leaves reduce redness, while the moisturizing oat soothes.
Basically, this sweet stick does everything, suitable even for
the most sensitive skin types.
INCI: Glycerin, Cocos Nucifera (Coconut) Oil, Water, Stearic Acid, Myristic Acid,
Lauryl Betaine, Potassium Hydroxide, Betaine, Camellia Japonica Seed Oil, Camellia
Sinensis (Green Tea) Seed Oil, Olea Europaea (Olive) Fruit Oil, Tocopheryl Acetate,
1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Avena Sativa
(Oat) Kernel Extract+, Calendula Officinalis Flower Extract+, Nepeta Cataria
Extract+, Rubus Idaeus (Raspberry) Leaf Extract+, Baptisia Tinctoria Root Extract+,
Stellaria Media (Chickweed) Extract+, Chamomilla Recutita (Matricaria)
Flower(0.06%), Ocimum Basillicum (Basil) Oil, Citrus Limon (Lemon) Peel Oil, Citrus
Aurantifolia (Lime) Oil, Origanum Heracleoticum (Marjoram) Flower Oil, Citrus
Aurantium Dulcis (Orange) Peel Oil, Cananga Odorata Flower (Ylang Ylang) Oil,
Fragrance*, Citral, Citronellol, Limonene, Geraniol, Linalool. +Napiers Original
Formula. *Fragrances of Natural Origin.
Market Products
$28.00
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Hannes Dottir
Seamasque
Exfoliating and regenerating face mask. Only a few drops of
water activate this detoxifying mask, which is made of
vegetable glycerine to remove dirt from the pores, and with
seaweed from the Icelandic sea to nourish the skin.
Once mixed, spread on the skin of face and neck, let it rest for
about 15 minutes. After rinsing, you will have a soft, purified
and luminous skin.
This mask is 100% natural, cruelty free, without preservatives,
without parabens, 'small batch', made by hand and without
synthetic substances.
Certified Organic Icelandic Sea Kelp, Vegetable Glycerin,
Honey, Alum Crystal, Tincture Of Iodine, Oil Of Spearmint
Market Products
$95.00
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Worker B
Lotion Bar
This balm is suitable for those who fight against eczema, it is a
mixture of almond oil and olive oil that nourishes and restores
even the most irritated skin.
Moreover its high content in polyphenols makes it a balsam
suitable to soften and condition the whole body.
INCI: Organic Almond Oil, Organic Olive Oil, Beeswax, Vitamin
E Oil, Propolis Tincture
Market Products
$32.00
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LInne Botanicals
Activate Body Wash
A body wash formulated without water? Gasp! Surprisingly it
exists and is better than you could imagine! Contains aloe,
coconut derivatives and sea salt, this multitasking toilet is
made to be used once a week because it exfoliates while
gently cleans. But given its delicacy, it is nutritious enough to
be used every day.
INCI: Aloe barbadensis (ALOE) raw juice*, coco glucoside (from
COCONUT)***, Solanum (POTATO) starch*, Persea gratissima
(AVOCADO) oil*, Maris sal (DEAD SEA SALT)**, leuconostoc ferment
filtrate (RADISH root)***, glucono delta lactone (from fermented
RICE)***, pumice (VOLCANIC ASH), Glycerin (VEGETABLE source)*,
activated CHARCOAL powder***, Ascophyllum nodosum (KNOTTED
KELP) powder*, Fucus vesiculosis (SEA WRACK)**, dehydroxanthan
gum (from fermented GLUCOSE), Eucalyptus radiata (EUCALYPTUS)
essential oil*, Abies balsamea L. (BALSAM FIR) essential oil**, Cedrus
atlantica (ATLAS CEDAR)*, Bursera graveolens (PALO SANTO)
essential oil**, Juniperus virginiana (VIRGINIA CEDARWOOD) essential
oil**, Vetiveria zizanioides (VETIVER) essential oil*
Market Products
$48.00
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Farmaesthetics
Cool Aloe Mist
Featured on ABC's The View as a "Must-Have" beach product
and voted "Best Refreshing Post-Training" by Fitness
Magazine, this simple preparation of aloe is a multi-purpose
product to restore and protect the skin. Nothing heals or
relieves inflamed skin better than aloe vera, so from sun
exposure, burns or radiation exposure (such as in medical
treatments or laser surgery), our Aloe Mist Cool will offer
immediate relief and prevent further drying, desquamation, or
hardening of the skin tissue.
INCI: aloe vera juice, witch hazel, lavender essential oil, bergamot
essential oil, lecithin.
Market Products
$26.00
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Conscious Skincare
Enrich Night Moisturizer
This night moisturizer nourishes and strengthens normal /
mixed skin during sleep. Contains oils, butters and essential
oils that make the formulation rich and cushion. The warm and
woody tones of sandalwood are balanced by a light floral
scent of pink geranium.
fair trade butyrospermum parkii seed butter*
•theobroma cacao seed butter*
•persea gratissima oil*
•oenothera biennis seed oil*
•glyceryl stearate, tocopherol
•citrus grandis seed extract
•pelargonium graveolans oil*
•lavandula angustifolia oil*
•boswellia carterii oil*
* denotes organic
Market Products
$32.00
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Sunday Riley Good Genes
All-in-One Lactic Acid Treatment
The Good-Genes All-In-One treatment is formulated with lactic
acid which immediately exfoliates dead cells and frees the
pores, revealing smoother, fresher and younger-looking skin.
The fine lines appear visually inflated while the skin looks more
radiant. With continued use, the appearance of
hyperpigmentation and the visible signs of aging are reduced
for a healthier-looking complexion. Perfect for all skin types
and for all ages, this treatment is enriched with liquorice to
illuminate.
INCI: Opuntia Tuna Fruit (Prickly Pear) Extract, Agave Tequilana Leaf
(Blue Agave) Extract, Cypripedium Pubescens (Lady's Slipper Orchid)
Extract, Opuntia Vulgaris (Cactus) Extract, Aloe Barbadensis Leaf
Extract & Saccharomyses Cerevisiae (Yeast) Extract, Lactic Acid,
Caprylic/Capric Triglyceride, Butylene Glycol, Squalane,
Cyclomethicone, Dimethicone, Ppg-12/Smdi Copolymer, Stearic Acid,
Cetearyl Alcohol And Ceteareth20, Glyceryl Stearate And Peg-100
Stearate, Arnica Montana (Flower) Extract, Peg-75 Meadowfoam Oil,
Glycyrrhiza Glabra (Licorice) Root Extract, Cymbopogon Schoenanthus
(Lemongrass) Oil, Triethanolamine, Xantham Gum, Phenoxyethanol,
Steareth-20, Dmdm Hydantoin.
Market Products
$158.00
Although all statements and
information in this advertisement
are believed to be accurate and
reliable, they are presented gratis
and for guidance only, and risks
and liability for results obtained by
use of the products or application
of the suggestions described are
assumed by the user. The claims
and supporting data provided in
this publication have not been
evaluated for compliance with
any jurisdiction’s regulatory
requirements and the results
reported may not be generally
true under other conditions or in
other matrices. Users must
evaluate what claims and
information are appropriate and
comply with a jurisdiction’s
regulatory requirements.
SELLER MAKES NO WARRANTY OF
ANY KIND, EITHER EXPRESS OR
IMPLIED, BY FACT OR LAW,
INCLUDING WARRANTIES OR
MERCHANTABILITY OR FITNESS FOR
A PARTICULAR PURPOSE
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