Download - Personal Branding - LinkedIn USC Webinar
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USC LinkedIn Personal Branding Webinar• Welcome! We will begin the webinar promptly at 5:30pm PST. In the
meantime, you will hear silence.
• To hear the audio when we begin, turn up the volume on your computer speakers OR call in to the toll-free teleconference line:
1-866-699-3239 (US/Canada)
Access Code: 664 193 278• If you experience any problems with the webinar on your computer
(audio or video), try logging out of the webinar and logging back in.
• For technical support, call 1-866-569-3239, and press 1 and then 4 to get priority support.
• For any other questions, please type them into the Q&A box. - The LinkedIn and USC Alumni Career Services teams
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What is Personal Branding?(And why does your career depend on it?)
How LinkedIn can help!
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Personal Branding Basics
Developing Your Brand
How LinkedIn Can Help
Q&A
1234
Agenda
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How to Ask a Question
• Type your question into the “Q&A” box
• Presenter will answer questions at the end of this webinar
• If your question is not answered, ask it on LinkedIn!
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Personal Branding Basics1 What is
a personal brand?
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What is
personal branding?
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“Personal branding describes the process by which individuals and entrepreneurs differentiate themselves
and stand out from a crowd by identifying and articulating their unique value proposition….
“In this way, individuals can enhance their recognition as
experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”
- Dan Schawbel, Me 2.0
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Why is personal branding
important?
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“It's over. No more vertical. No more ladder. That's not the way careers work anymore. Linearity is out. A career is now a checkerboard. Or even a maze.”
- Tom Peters, “The Brand Called You”
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What are the
key elements of a strong brand?
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1. Differentiation
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2. Visibility
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3. Authenticity
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Developing Your Brand2 Take
Action
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“Everything you do -- and everything you choose not to do -- communicates the value and character of the brand.
“Everything from the way you handle phone conversations to the email messages you send
to the way you conduct business in a meeting is part of the larger message you're sending about your brand.”
- Tom Peters, “The Brand Called You,”
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Determine Your Strengths
• Ask friends/colleagues to describe you• Take a career assessment test• Contact the USC Career Planning and Placement Center
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Develop an Elevator Pitch
• Practice introducing yourself• Observe the pitches of people you admire• Check out www.15secondpitch.com • Use your pitch everywhere!
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Become an Expert
• Read key industry publications• Follow leaders on Twitter• Conduct informational interviews
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Dress the Part
• Watch how others in your industry dress• “Dress for the job you want” • Invest in key items
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Help Others
• Be a connector• Be the initiator• Do “small goods”
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Enhance Your Online Presence
• Track your “Google-ability”• Clean up any inappropriate content and be savvy about privacy settings
• Determine the key social networks in your field
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How LinkedIn Can Help3 In so
many ways!
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How LinkedIn Works
Your Friends’ Friends
Your Friends
Your Friends’ Friends’ Friends
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Facts About LinkedIn
Over 90 million professionals
Over 1 million company pages
Over 150 industries
Executives from every Fortune 500 firm
Latin America3%
Other0%
North America61%
Europe24%
Asia8%
Africa1%
Middle East1%
Oceania2%
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Live Demo of Angelica Urquijo profile
http://www.linkedin.com/in/angelicaurquijo
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Differentiate Yourself:Avoid the 10 Most Overused Profile Terms
1. Extensive experience2. Innovative3. Motivated4. Results-oriented5. Dynamic6. Proven track record7. Team player8. Fast-paced9. Problem solver10.Entrepreneurial
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Promote Your LinkedIn Profile:Email Signature Line
------------------------------
Jane Doe
National Company, Inc.
Ph: (800) 555-1234
Fax: (800) 555-5678
Connect with me on LinkedIn:
www.linkedin.com/in/JaneDoe
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Promote Your LinkedIn Profile:Your Resume or Bio
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Promote Your LinkedIn Profile:Status Updates
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Connect with friends and family
Maximize group affiliations
Build and maintain new connections
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3 Steps to a Strong & Authentic Network
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Step 1: Connect with Everyone You Know
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Step 2: Maximize Group Affiliations
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Live Demo inside USC Alumni Group
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Find Industry Groups
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What Industry Groups Should You Join?
• Professional associations
• Groups that support your personal brand
• Groups that are large and active
• Groups joined by people you admire
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Subscribe to Group Updates
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Step 3: Build & Maintain New Connections
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Write Winning Connection Requests
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Apply for Jobs on LinkedIn
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Live Demo of Job Search & Applying for Job
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Job Seeker Premium Featured Applicant
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Search for Jobs Elsewhere
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Using Company Pages
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Live Demo of LinkedIn Company Page
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LinkedIn Etiquette
• Respect privacy concerns
• It’s okay to “Archive” connection requests
• Respond in a timely manner to messages and discussion comments
• Apply the same manners online as you would in person
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Personal Branding Basics
Developing Your Brand
How LinkedIn Can Help
Q&A
1234
Summary
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http://learn.linkedin.com/
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Thank you
See you on LinkedIn!