Download - Personal Brand Creation
Personal Branding
What Is Personal Branding?Personal branding is a popular buzz word, but what does it really mean?
“Your brand is what other people say about you when
you’re not in the room.” ~Jeff Bezos, Amazon
Think of Yourself as a ProductWe all have attitudes and beliefs about brands based on our experiences. The strongest brands are:
• Powerful • Authentic• Valuable
The same qualities apply to personal brands.
Why Is Your Personal Brand Important?• We now have greater control of our own
destinies.• With that comes increased responsibility and
competition.
• To get ahead, we must manage the impressions others have of us.• With a strong brand, you:• Differentiate yourself from others.• Maximize your career potential.
What is your current brand?
What makes you special?What are your greatest strengths?What differentiates you from others?
How does your uniqueness translate to value?What are your most significant accomplishments?What do people come to you for?
What do you want to be known for?What do you want others to think when they hear your name?
How Do You strengthen your Personal brand?
Start thinking of yourself as a brand
Audit your online presence
Secure a personal website
Find ways to produce value
Be purposeful in what you share
Associate with other strong brands
Reinvent
Personal Value Creation + Self Establishment & Sustainability = Successful Personal Brand Presence
Self Establishment
& Sustainability
Developing a voice of Authority
Building an Online
Identity
Developing Personal
Style
Growing your brand
Developing Consistency across your
brand
Personal value Creation
Different Channels of Personal Branding
Offline Channels
Online Channels
Successful Personal Brand value
Creation
Offline Channels:- Publishing, writing articles of a news paper or magazine, public relations, Private/public speaking events (seminars, workshops, etc.).
Online Channels :- blogging, websites, Social Networks (LinkedIn, Google+, Facebook, etc.) , use of topic related forums.
How do you protect your Brand?
Key mantras of
Protecting Your Brand
Be Strategic
Promote you
Accomplishments
Dress and Act the part
Carry Positive Attitude
Stay Relevant
Communicate
Effectively
Defining your niche
Measuring your
success
Be Protective
“If you don’t invest in the brand as an asset like anything else, just like you would a factory, then you are going to lose market share and leadership. You have to maintain and replenish a brand over time.”
Thank You