Download - Perfect Storm Media
2012 Perfect Storm Mediawww.perfectstormmedia.com
Inventors of Pay-per-Sale Search Engine Marketing
Tel: +44 (0) 203 393 1150
US Tel: 1-800-847-4998
www.perfectstormmedia.com
2012 Perfect Storm Mediawww.perfectstormmedia.com
2012 Perfect Storm Mediawww.perfectstormmedia.com
PowerfulPowerfulMillion ads and keywords per client
Million new ads created per week
52
adad Competitor’s ad
2012 Perfect Storm Mediawww.perfectstormmedia.com
“The Sand that Fills the Cracks”
2012 Perfect Storm Mediawww.perfectstormmedia.com
1. Eric Clapton2. Thin Lizzy3. Jools Holland4. Arcade Fire
1. Tickets2. Ticket
1. Glasgow2. Bristol3. Wolverhampton4. Cardiff
1. Vip2. Front Row
QualityCitiesTicket Terms
Millions of Millions of AdsAdsEach with 1 Keyword - Precise Landing URL and Ad TextEach with 1 Keyword - Precise Landing URL and Ad Text
Artists
1.1. Eric Clapton Ticket Glasgow VIPEric Clapton Ticket Glasgow VIP2. Eric Clapton Tickets Bristol3. Thin Lizzy Tickets Cardiff VIP4. Jools Holland Ticket Cardif
2012 Perfect Storm Mediawww.perfectstormmedia.com
2012 Perfect Storm Mediawww.perfectstormmedia.com
Complimentary:
2012 Perfect Storm Mediawww.perfectstormmedia.com
Long-Tail SEMLong-Tail SEM
Low
Sea
rch
Vol
ume
High
Low HighNo. Of Keywords in Phrase
2 Word Phrases“persian food”
3 Word Phrases“persian food delivery”
More Descriptive Phrases — with Geo Qualifier
“persian food delivery WC2”
Decrease in:Cost-per-SaleCost-per-
Click
Increase in:Sales Quality ScoreClick-through RateConversion Rate
2012 Perfect Storm Mediawww.perfectstormmedia.com
Case StudyCase Study
£1.50
Cos
t- pe
r-S
ale
Sales Volume100,000
Pre-Before: 100,000 sales at a Google cost of £1.50 per
sale
£1.40
PSM delivered 22,000 incremental sales via the "long-tail" @ £0.95 each
122,000
Post
Bottom Line: Increased sales by 22% and reduced average CPA to £1.40. All incremental!
2012 Perfect Storm Mediawww.perfectstormmedia.com
Average Ad Position vs Cost Per Click
Cost Per Click
Average Ad Position
2012 Perfect Storm Mediawww.perfectstormmedia.com
Cost per Action vs Conversion Rate
CPA
Conversion Rate
2012 Perfect Storm Mediawww.perfectstormmedia.com
Click through Rate vs Conversion RateConversion Rate %
CTR%
2012 Perfect Storm Mediawww.perfectstormmedia.com
Pricing
Brand Non-Brand
Adwords Spend
Sales Value (attributed basis)
Your CPA%=
20% Reduction
50-60%Increase in Sales CPA% +
2012 Perfect Storm Mediawww.perfectstormmedia.com
Long-Tail Long-Tail Requires Requires AutomationAutomation
2012 Perfect Storm Mediawww.perfectstormmedia.com
Global AdsGlobal Ads
6 Languages6 Languages
2012 Perfect Storm Mediawww.perfectstormmedia.com
What Others What Others
Are SayingAre Saying
2010 Best Paid Search
Partnership Best Innovation
Best Lead - Generation Campaign
2011 Best Innovation
2012 Outstanding Product/Service
2012 SILVER: Most Innovative
Company of the Year in Europe
* Alongside Wonga.com
2012 Perfect Storm Mediawww.perfectstormmedia.com
Some Of Our ClientsSome Of Our Clients
2012 Perfect Storm Mediawww.perfectstormmedia.com
Our ClientsOur Clients Love Pay-Per-SaleLove Pay-Per-Sale
““Perfect Storm MediaPerfect Storm Media’’s impressive and unique approach s impressive and unique approach helped us helped us become become EuropeEurope’’s largest ticket exchanges largest ticket exchange, driving , driving over over £200,000 of sales/month.£200,000 of sales/month.””
— Bob Meijer, Online Marketing Manager, Seatwave
Perfect Storm Media works hard driving incremental Perfect Storm Media works hard driving incremental business via business via cost effective campaignscost effective campaigns. They have been a . They have been a long long term partnerterm partner for Lovefilm. for Lovefilm.
— Jason Norris, Online Marketing Director, Lovefilm
Perfect StormPerfect Storm’’s system has been able to s system has been able to accurately accurately track track conversion conversion to sales, including telephone calls, to sales, including telephone calls, and to calibrate the system effectively.and to calibrate the system effectively. — Paul Aitken, Founder
and CEO of Borro.com
2012 Perfect Storm Mediawww.perfectstormmedia.com
2012 Perfect Storm Mediawww.perfectstormmedia.com
Studio 114, 242 Acklam RoadLondon, W10 5JJ, United Kingdom
Tel: +44 (0) 203 393 1150US Tel: 1-800-847-4998