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Super bowl
Meaghan Pulliam
50pepsi
project
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[ IDEA 1 ]
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since 2013, the super bowl has been losing viewers
between the ages of
18-49
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pepsi pioneers
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pepsi pioneers
• Amazing Race Style competition leading up to Super Bowl 50
• Participants tryout to be selected
• From DC to San Francisco only by way of vintage, gold VW van
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pepsi pioneers
• Teams will decipher clues to get them to the next destination
• Destinations- hometowns of various players
• Complete challenges to receive next clue
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pepsi pioneers• Challenges will be
created around something the player did as a kid, but SUPER
• Jumped off rocks into river = bungee jump off huge bridge
• Teams must complete all challenges and make it to all 10 stops in correct order or will be DQ’d
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pepsi pioneers
Content
• Camera crews follow each team during the race
• Checkpoint recaps & live feeds available
• Follow team accounts to keep up with your favorites
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[ idea 2 ]
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golden state rules
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golden state rules• Webisode series
• Stars Joe Montana with Golden Guests
• Fans tweet their rules with #GoldenStateRules
• You could win your own SB commercial
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Golden state rules exampleVO: Pepsi presents - Golden State Rules with Joe Montana. Featuring Pierce Brosnan aka James Bond. Rule #007:
Pierce Brosnan: Whether you’re on the hunt or being hunted, it’s important to keep your eye on the prize, a Goldeneye if you will.
Mushes Pierce’s face off screen
Joe: Okaaaaay, thanks “James.” Just never forget Rule #1—no Super Bowl party is complete without Pepsi. Puts air quotes around James America rules.
Coughs & says under breath
VO: Stay cool like Joe; pick up your golden case today to get ready for Super Bowl 50.
Joe: Welcome to the Golden State. Takes swig of Pepsi.
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golden state rules example• “Nickname Everything with Luke Kuechly”
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thank you