Download - Pepsi Co Presentation
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Presented by:
Muhammad Haseeb
Sayed Ismail Humayun Khan Rabia Zafar Muhammad
Afraz
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SEQUENCE OF PRESENTATION
Introduction History Mission Statement SWOT Analysis BCG Matrix Market Segmentation Market Targeting Market Positioning Four Ps Environmental Commitments Q/A
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Indra Nooyi - CEO of PepsiCo
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HISTORYName pepsico
Product type colas, snacks, fast foodIntroduced: in 1989 as brad’s drinks
June 16 1930 as pepsi cola1961 pepsi
CEO: Indra nooyiRelated products: coca cola (coke)Rc cola
Amrat colaPakola
Macca colaMarkets: America, Latin America, Europe, Asia, Africa,
Middle East.Motive: to be the world’s premier consumer product
company.
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MISSION STATEMENT
PEPSI’S Global Mission Statement:Vision of Pepsi
To be the world's best beverage company. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products.
To increase the value of their shareholder’s investment through sales growth, cost control and wise investment of resources.
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PEPSI’S GLOBAL MISSION STATEMENT IN PAKSTAN
To be the best beverage company in
Pakistan which they already are, hence according to Mr.Khalid, the executive director at Pepsi, their mission statement is: -
“TO CONTINUE BEING THE BEST BEVERAGE COMPANY IN PAKISTAN”
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SWOT ANALYSIS OF PEPSI CO
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STRENGTHS
Reputation in marketplace. Great brands, strong distribution,
innovative capabilities. Number one maker of snacks,
such as corn chips and potato chips.
Culture of shared principle.
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WEAKNESSES
Pepsi hard to inspire vision and direction for large global company.
The design of pepsi cola’s package is not attractive.
The market share of pepsi cola is a little bit smaller than coca cola.
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OPPORTUNITIES
Food division should expand internationally
Come up with new flavors (mint, cookie dough, pumpkin )
Non carbonated drinks Healthy food
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THREATS
Local colas in Chinese and other markets
Frito-lay which earns about 50% of revenue for PepsiCo
Fight between Pepsi and its competitors
Government Regulations Duplicate drinks
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BCG MATRIX
Internal
Strength
Weakness
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BCG MATRIX Pepsi Cola : Pepsi cola are cash cows. 1. high market share
2.low growth chances
Frito- Lay BrandsThe snacks are rated as stars 1. High market share 2. High growth chances
Aquafina Rated as Question Marks 1. Low Market share 2. Low Growth rate
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MARKET SEGMENTATION
Pepsi has divided its market in many ways
demographically, geographically, psycho graphically behaviorally
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MARKET TARGETING
Pepsi customers are mostly young group between the age of 14-30 and also targeted at school, colleges, universities, homes, restaurants, hotel and stores.
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MARKET POSITIONING
PEPSI has positioned itself in the market very perfectly.
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4 P’s (THE MARKETTING MIX) OF PepsiCo
ProductsPepsiCo operates in three major US and international
businesses. Beverages: Pepsi-Cola Mountain Dew 7up Mirinda Teem Snack Foods: Lays Cheetos Kurkure Other Products: Dole juices and juice drinks Gatorade Aquafina drinking water
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THREE LEVELS OF PRODUCT FOR PEPSI
Core Benefit Actual product Brand name Design
VarietyPackagingFeaturesQuality Augmented Product
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PROMOTIONS
Spends a huge amount on promotions. Include advertisements sponsorships of sporting events, musical shows
and many more. Build strong brand equity. Spends a huge budget on advertisements also. Some of the entertainment celebrities for advertisements used by Pepsi
are: Inzamam-ul-Haq David Beckham Maradona Jeff Gordan Ronaldenio Roberto Carlos Slogans “Ask For More” “Pepsify Karo Gay”
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PRICE
Price is the amount of money and/or other items with utility needed to acquire a product.
PepsiCo sets the prices of its products according to the prices of its competitors.
PepsiCo always sell its products at reasonable prices.
The products of Pepsi are easily available at affordable prices all over the world.
Also sells its products at discount prices at special occasions
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COMPARISON OF PRICESPEPSICO PRODUCTS
PRICE(RS) COMPETITORS PRODUCTS PRICE(RS)
Pepsi 250ml 14 Coke 250ml 14
Pepsi 500ml 28/30 Coke 500ml 28/30
Pepsi 1 liter 30 Coke 1 liter 30
Pepsi 1.5 liter 55 Coke 1.5 liter 55
Pepsi jumbo 70 Coke jumbo 70
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PLACEMENT
Distribution is movement and product from manufacture to end user.
Distribution objective of Pepsi is to make Pepsi available at an arms length.
Incentives to Distributors. Credit facilities.
Manufacturer Riaz Bottlers (PVT) Ltd
Lahore
Manufactures Khan Bottlers (PVT) LtdFaislabad
Retailers Outlet Retailers Outlet
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ENVIRONMENTAL COMMITMENTS
PepsiCo is committed to being an environmentally responsible corporate citizen.
As a food and beverage company, Pepsi reduces the water consumption.
Pepsi’s goal is to design and develop packaging system that are environmentally responsible throughout their entire life cycle.
Pepsi follows five principles of sustainable packaging design: Reduce, Reuse, Recycle, Remove, and Renew.
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QUESTIONS???