crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 9
Mahindra Spark the Rise
Mahindra 'Spark The Rise'
Source : http://www.sparktherise.com/ , http://www.burnyourfuel.com/cars/mahindra/mahindra-
spark-the-rise-campaign/
A digital platform by Mahindra for the public to submit project plans
(Sparks) under topics that are of concern to India - agriculture,
infrastructure, health, etc. The best Sparks are funded by Mahindra.
Individuals, organisations and companies
registered in India are eligible
Source : http://www.sparktherise.com/projectdetail.php?pid=5433 ,
http://www.linkedin.com/groups/Spark-Rise-idea-submit-initiative-4081665
Participants include those submitting ideas and engaging on the page.
They should be at least 18 years old and India residents. They submit a
project name, category, description and say why their idea works.
Judging criteria: Impact, feasibility, innovation
Source : http://indiainvents.blogspot.in/2011/09/mahindra-rise-contest-generates-many.html ,
http://twitter.com
6 projects each month get Rs 4,00,000. After 6 months, top 2 fan-voted
projects of each month go into the finale; 6 more are selected by a jury.
Winner gets Rs 40,00,000; top 3 runners-up get Rs 20,00,000 each.
From 'Rise' to 'Spark The Rise'
Source : http://www.fastcoexist.com/1678634/mahindra-wants-to-spark-the-rise-in-india ,
http://www.campaignindia.in/Video/266713,mahindra-launches-spark-the-rise-initiative-with-
new-campaign.aspx
'Rise' is a call to action, encouraging people to think creatively and
make a difference. The new integrated media campaign aims to create
a spark that ignites a revolution.
An interest in nation-building
Source : http://rise.mahindra.com/spark-the-rise-make-your-voice-heard/ ,
http://www.scoop.it/
Despite its quick economic growth, India faces plenty of challenges.
The platform gives Indians a voice and a platform to make a societal
change by working with others.
Empowering Indians through connections
Source : http://rise.mahindra.com/anand-grassroots-movements/ ,
http://www.sparktherise.com/discussions.php?topicId=121
The community sparks ideas and conversations between participants,
volunteers and experts even after voting ends. Connections occur
between like-minded people, volunteers, advisors, voters and donors.
Sparking the rise for other stakeholders
Source: http://peopleslab.mslgroup.com
The platform enables customers, owners and community to create a
better future for each other. Project champions contribute ideas,
Mahindra funds them, the public decides which get funded.
The genesis
Source: http://rise.mahindra.com/the-story-of-rise/
Mahindra has lived the culture and value system of Rise through its
products and services for years. Ambition, creativity and initiative are
part of the employee-customer-community culture at Mahindra.
The ideal crowdsourcing channel
Source : http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/ ,
http://www.ecomagination.com/
Just like Dell and GE used social media to source insights, Mahindra –
by sparking conversations, creating connections and providing an open
platform to the youth - increased its visibility.
Crowdsourcing for corporate citizenship
Source: http://www.rightrespect.org/2010/11/29/promoting-corporate-citizenship-by-
crowdsourcing-market-power/ , www.celsias.co.nz/article/why-crowdsourcing/
The campaign taps into the excitement of crowdsourcing to promote
corporate citizenship, both for Mahindra and its stakeholders.
Crowdsourcing insights empower people to shape their future.
A smash hit
Source : http://www.rediff.com/business/slide-show/slide-show-1-special-how-mahindra-is-
scripting-a-rising-on-the-internet/20111125.htm , http://www.facebook.com , http://www.twitter.com
Spark The Rise had over 300,000 visitors and over 2,000 entries in the
first month, creating a ripple effect of thousands of online conversations.
It has the potential to offer solutions impacting millions.
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights
Network
50+ MSLGROUP planners
share and discuss inspiring
projects on corporate
citizenship, crowdsourcing and
storytelling.
People’s Insights
weekly blog
We deep dive into
conversations around one
project -- on the MSLGROUP
Insights Network itself but also
on the broader social web -- to
distill insights and foresights.
People’s Insights
Quarterly magazine
Every quarter, we will compile
the best insights from the
network and the blog in the
iPad-friendly magazine, as a
showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab
solutions, [email protected]