Download - Penguin - analyze and recover

Analyze if you've been

hit by Penguin and

move on.

PER ERIKSSON

April 24th… April 24th…

Penguin is designed to target

spammy links (with anchor text).

Per Eriksson | @PerfektEriksson

Many websites have been hit

by Penguin..

• Per Eriksson | @PerfektEriksson

If you’ve been hit..

You're probably hit by keyword

or page level..


You can find out

By testing to rank an easy keyword on a

page where a keyword dropped.


And if it’s on a Page level?

Move the content to a new page and make

the “punished” page 404.


Can I 301-redirect the

“punished” page to the new?

No, the penalty flows with 301. Via slideshare.net/ianhowells/life-after-penguin


Check your Google Webmaster

Tools mailbox.


Got unnatural inbound links

message?

Then you might have been hit..


This means that Google has lost the trust in your entire site

And a message without warning

icon?


”We are taking

very targeted

action on the

unnatural links”

One client.

Got this message.


But all links looked fine.

Can still rank?

Sure can


Look for a significant reduction

of organic traffic in Analytics.


Use panguintool.com!


Okay, you've been hit.

Time to do the recovery

job and move on.

Check your link profile.

Some great tools for this:

• majesticseo.com

• opensiteexplorer.org

• Google Webmaster Tools

• Excel

• Per Eriksson | @PerfektEriksson

Your link profile should be

dominated by..

Branded anchors.


Naked URLs.


Universal anchors.


Hybrid-branded anchors.


If your link profile isn’t

dominated by these groups..

You're in a dangerous zone and should

adjust it.


Go through your external links and remove

bad and suspicious links. Especially links

with exact match.


You probably need to clean up a lot of

links and build new, fresh, good links to

recover.


You will have to do a

lot of manual work.

tools.seogadget.co.uk


linkresearchtools.com


Site wide links can be dangerous, even if it's

branded/naked/universal anchors.


Web directories can hurt you. A bunch of web

directories got de-indexed after Penguin.


Found bad links on other

websites?

Email the website owner and ask nicely if they

can remove or change the link.


Real example

If that doesn’t work?

Submit a reconsideration request to Google

and tell them everything.


Both Panda and Penguin tells us that

Google are done playing.

Start building your brand and you will

get links naturally.

Build your brand with social

media.

Create engagement on Facebook. (Tips: Use likealyzer.com to analyze your Facebook page)


Upload videos to YouTube.


Upload photos to Pinterest.



Create engagement on Twitter.

Create engagement on Google Plus.


Choose those social medias that fits your

industry best!


Use socialcrawlytics.com.


Some more tips.

Create unique and memorable content.



Invest in design and UX.


Do something good for the industry.

Earn your ranking.


Then you’re prepared for the future.


Download - Penguin - analyze and recover

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