a macro nudge towardsan energy-efficient economy
Traffic16 %
Other33 %
Industry51 %
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Human perspective: Who can impact important decisions?
low carbonsociety
emission limits, price for carbon, funding...
2010climate challenge
participation, social innovations,changes in lifestyle
regulation accepted by citizens
INTERNATIONAL
POLITICS
MUNICIPALITIES,
PEOPLE, WORK PLACESPragmatists perspective: How to reach low carbon society
90 % of Finns think that climate change is a fact
85 % consider it a serious threat
80 % are ready to take personal action
Source: e2, Onpa ilmoja pidellyt
Still changing people's behaviour and reducing energy consumption has proved to be more difficult than the surveys on attitudes or technical possibilities would imply.
Lets see how this was done in health: Well-known Finnish intervention success story has been the improvement of national health
(especially cardiovascular/heart diseases).
The North Karelia Project is its prime case.
Not only better health care services or visible campaigns but also engaging communities at the point of delivery:
• nurses at precautionary health care
• staff of the cafeterias in schools and work places
• food industry
• local NGOs
• opinion leaders of local communities
60‘s and 70‘s The North Karelia Project
Now lets do that in energy.
21st century
Consumer based emissions in FinlandSource: Syke/envimat Ari Nissinen, 2009
Human perspective: Which decisions are important?
Human perspective: Which decisions are important?
Human perspective: Which decisions are important?
Human perspective: Where do emissions come from?
Human perspective: Who can impact important decisions?
Gatekeepers are not only top-down decision makers but also people at everyday communication situations. They offer information on new alternatives and persuasive arguments during the decision making process.
Customer Service Assistants
Cafeteria Staff
Builders
Managers of Everyday
Lifestyle Media
Work Communities
relevant professionals
mediators of public and peer opinion
both
Gatekeepers of Behaviour change, examples:
a macro nudge towardsan energy-efficient economy
macro-nudge towardsan energy-efficient economy
Gatekeepers are people and communities whom decide what kind of living, transportation and food I am served as the first offering.
On a lifestyle-level, they are the new energy professionals.
macro-nudge towardsan energy-efficient economy
How does Peloton work?
We engage with gatekeeper communities on a human level. We use participative future studies and design thinking methods at two day intensive workshops.
Peloton workshops gather 20-25 people in order to increase their capability to bring low carbon innovation to their organisations products and services.
In 2009-2011 Peloton is piloting with for example media, retail, hospitality, housing, banking, insurance, human resources, education, ICT, as well as key peer groups such as young families and people planning to build a house.
Simultaneusly we are working on a rigourious research framework for defining whom creates our moments of energy decisions.
macro-nudge towardsan energy-efficient economy
Our aim is to...
...to kickstart low energy innovation and commercialisation in the most important comsumer companies.
We have been succesfull in...
...bringing new products and services out and adding value to old ones in most of the organisations we engage with.
We do recognise that...
...it would really make our job easier and also abundant if there would be a price on carbon ...that not everyone can become peloton.