Download - Pediatric nursing home at byculla
PEDIATRIC NURSING HOME AT BYCULLAService Management
Anasri Bushra (03) Iyer Ramkrishnan (12) Khan Khalid (17) Khawaja Parveen (23) Shaikh M Jahir (47)
Business Partners
HEALTHY FUTURE PEDIATRIC NURSING HOME
HEALTHY FUTURE PEDI ATRI C NURSING HOME
Gap analysis-GAP- Growth Achievement Program
CLASSIFICATION OF HOSPITALS
On the basis of Objective On the basis of Medicine On the basis of Ownership On the basis of Size
On the basis of Objective
Teaching-cum
Research Centre
General Hospital
Special Hospital
On the basis of Medicine
Allopathic
Hospital
Ayurvedic
Hospital
Homeopathic
Hospital
Unani Hospital
General Hospital
On the basis of Ownership
Government
Hospital
Semi-governm
ent Hospital
Voluntary
Agencies Hospital
Charitabl
ePrivate
Hospital
On the basis of Size
Teaching Hospitals
DistrictHospital
s
Tehsil/TalukaSub-
divisionalHospitals
Primary Health Center
A Pediatric Hospital Its services exclusively to children. Greater attention to the psychosocial support of children and
their families Staffed by professionals who are trained in treating children
Eg. Apollo Hospitals (New Delhi, Bangaluru, Chennai, Hydrebad) Lilavati Hospital, Mumbai
Tata Memorial Hospital , Mumbai Wockhardt Hospital, India
Objective and ScopeLocation AdvantageMarket ReachabilitySocial UpliftmentLess or Negligible Competition
COMPANY PROFILE HEALTHY FUTURE PEDIATRIC
NURSING HOME , Byculla. Holistic care to the children of all ages
for all their physical and psycho-social needs
Growth and Development are centered on the PND and PPEC division
Success dependent on the compassion in delivery, committed care for medical fragile children.
HEALTHY FUTURE will hunt for network partnerships for state of the art technological acquisitions in future
PRODUCT PROFILE The core product offered by HEALTHY
FUTURE is Medical Services. 15 bedded along with the waiting area for
the visitors and guardian The expected product/service offered
includes hygiene, Special attention, good relations
The augmented services provided would include provisions for rehabilitation, pediatric day treatment center, pediatric private duty nurses, Monitoring and free check-up service till the relapse period.
Preparing food in a lovable form and with an innovation.
FIELD EXPERIENCE
We have visited 3 Nursing Home: Byculla Nursing Home, Mumbai
Central Dawood Nursing Home, Nagpada
Junction Nagori Nursing Home, Madanpura
Byculla Nursing Home
CLOSE DOWN(Note: It is to be understood by any entrepreneur citizen of India that the Health-care sector of India forms a basic
back-bone of the social structure and Humanitarian service provided by the Democratic and secular state to its subjects. Hence, shutting up of the services CANNOT be an option ever. As a responsible citizen and a part of
the society, the entrepreneur must try alternative solutions to run the business rather shut-down of the
business operations).
Dawood Nursing Home Situated at Nagpada Junction The situation finds contrasting
viewpoints in lack of information and communication throughout the organization.
It was analyzed that Standardizations of the procedures were non-existent and situational remedies overpowered the activities than a procedure or uniformity in processes.
DAW
OOD
NURSI
NG
HOM
E
Nagori Nursing Home Situated at Madanpura The situation finds beneficial
information and good interaction throughout the organization.
The information provided with the idea about how the Nursing home industry operates on the average level.
Nursing home performs with the elementary goal of serving people and satisfying the social responsibility.
NAGORI
NURSI
NG
HOM
E
7 P’S OF pediatric nursing home
Product The core product offered by HEALTHY
FUTURE is Medical Services The expected product/service offered
by HEALTHY FUTURE includes hygiene, Special attention, and good relations
The augmented services provided would include provisions for rehabilitation, pediatric day treatment center, pediatric private duty nurses, Monitoring and free check-up service till the relapse period.
preparing food in a lovable form and with an innovation.
Contd…..Mandatory elements like
Nebulizers. Oxygen machines. Glucose. Nano – ECG
machines. Syringes. Crocin, Benadryl
and other necessary such medicines.
Nasal Aspirator.
Nasal Syringe Reflex hammer Computer-printers for
keeping Data Records & provide Medical bills for reimbursements claims for the customers
Displays Sphygmomanometer Weight scale
Sterilizing Equipments
Sanitizers and good sanitary provisions
Thermometer Laminator Tongue depressor Torch Stationary Furniture
Contd…SUPPORTIVE SERVICES Catering department
Pharmaceutical services An official laundry HEALTHY FUTURE seeks
the ratio to be 2:5 above the average industry standards of 1:5.
AUXILIARY SERVICES Registration and indoors case records
Stores management Transportation
management Mortuary arrangement Dietary services, Engineering and
Maintenance service etc.
Price Price charged by the pediatric hospitals
usually depends on treatment prescribed by the respective consultants and the facilities offered to the patients
Various categories of rooms General ward Deluxe suite
HEALTHY FUTURE avoids believing in profit maximization at the cost of quality service, it aims at providing quality for its customer at a reasonable price even though, in case, the nursing home is incurring losses it will not move out of the business.
1. Cost based pricing2. Competition based pricing3. Demand based pricing
Doctor’s Fee Consultant physician Rs. 50Physician Rs. 100Physiotherapist Rs. 120Ward and room charges per day Ward charges Rs. 150-200 per day
HEALTHY FUTURE PRICING
Pricing Methods in Private Hospitals
Value is low price
Could be offered on weekendsHealth spas in off-seasonDifferentiated as incentivesFree consultancy by dentist/doctors
Value is everything I want in service
Prestige pricing (health clubs)Bombay hospitals for Arabs (Value is high quality)
Value is everything I get for the price I pay
Market segmentation pricing based on affordability to pay.Value is affordable quality
Value is all that I get For all that I give
Valuetreatment in shortest possible time is getting excellent
Perceived value
Promotion Quality
Certifications for the process and documentations
Advertising. Word of mouth Doctors suggestions
to the patients Virtual presence
with its own website Conduct camps in
schools
Circulate Hand outs Advertise through
Newspapers mainly urdu newspaper
Advertisement to be shown in the Nursing home on the in-house TV to be shown to children. TV will show DVD’s of cartoon movies, Charlie chaplin, etc.
3 Stage Model for the Services Provided:
Stage Objective of
Marketing
Marketing
Function
Initial Stage Create interest in firm
and its services
Traditional Marketing
Function
Purchasing
Process
To turn general
interest into sales
(Making Promises)
Interactive Marketing
with the traditional
functions
Consumption
Process
To create resale, cross-
sales & enduring
customer relations
(Fulfilling Promises)
Interactive and Virtual
Marketing.
Place Physical place where we serve on a start-up
basis is Saath Rasta in Byculla It has so many lanes connected to each other
there is high number of population leaving in the locality along with the people of all the connected areas.
There is absence of nursing homes with high end technology in the area selected.
This is the opportunity we seek to fulfill in the market for its demanded requirement.
Sathrasta’s Google Map
Mahalaxmi
Maula
na A
zad
Road
Arthur
Road
Byculla Road
New Shrin Theatre
Agripad
e
Sane G
uru
ji
Marg
People“An Organization is an extended shadow of its
Strong Leader “. Motivating employees to be efficient, dedicated and loyal to the organization
Providing regular on job training of employees to ensure continuous improvement
Utilizing services of professionally competent medical consultants
Use of latest technology
Process
The Process of Hospital
Joining phaseThe intensive consumption
phase
DetachmentPhase Feedback
The arrival
of patien
t
Registration
Diagnosis
Treatment
Information about future
action
Discharge of the patient
Payment
Fill the evaluation form
General process organization in a hospital
Purchase Departmen
t
Patient(External
Customer)
Nurses
Billing
Stores Doctors
Finance Departmen
t
Physical Evidence staff follows a dress code to show
professionalism and to maintain discipline.
It is necessary to be centrally air-conditioned with good lighting. Ventilation is taken care of by air-conditioning.
Hospitals put up boards, showing list of visiting Doctors along with their qualifications, and details other well-known hospitals they visit.
A hospital has to keep in mind both the aspect of physical evidence that is essential and peripheral evidence.
PRODUCTIVITY AND QUALITYDoctors:
Consultant physician
Physician Medical officers
(M.O) Anesthetic specialist Surgeon Pathologist Psychiatrists
Paramedic staff: Nurses Dispenser
Other personnel: Office
boy’s Ward
boy’s Security Sweeper
Less expensive Good quality of treatment Good interpersonal relations
between doctor and patients Qualified and experienced doctor
with excellence in their specialization
Quick decision making
Space constraint Lack of proper
equipment Less hygienic condition Sole proprietorship
High population Sophisticated
equipment’s Expansion Can approach to
charitable trust
Large number of competitors
Lack of expansion plan Lack of promotional
strategy
Nagori Clinic & Nursing Home
Optimum value for customer First mover advant Optimum utilization of resources Better trained staff Presence of majority of medicines
in-house Food to the patient as per their
diet plan
Space and time constraint More working capital is
required Higher technology
acquisition Higher variability of service
Virtually Variety in service Expanding consumer base Control and monitor variability
in services and acquiring quality certificates in service industry that would add further in the success for the nursing home
Government subsidies for certain lifesaving drugs to the Government run hospitals.
Market-Driven competition in the adjacent market
Minimum cost of operations to run the functioning smoothly everyday
HEALTHY FUTURE PEDIATRIC NURSING HOME
THANK YOU
HEALTHY FUTUREPEDIATRIC
NURSING HOME