Download - Pbm mobext kieran_bourke
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Marketing to 100% of devices Kieran Bourke | Head of Mobile | Mobext | Sept 2011
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It’s time Jim but not as we know it...
Receive permission
ask for it
...before you...
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QUANTUM MACE
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The consumerism of physics
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And new ways to engage
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Is changing our device relationships
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And how we feel about them
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Tomorrow’s iPhone 5 may be a huge leap
• Updates delivered OTA
• NFC?
• Wallet?
• iCloud?
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As will the 2012 tablet explosion
• A6 Quad-core Processor as powerful as any high-end desktop
• Wireless charging technology
• Multi-touch gesture technology
• iCloud technology
• 5MP camera with 1080p or 720p video recording quality of 60 frames
per second.
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E-Readers will tease the early majority
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Browsers will become pervasive
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Mobile screen hours will ramp
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39,000 device profiles
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Convergence – HTML5
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Convergence –Transcoding Engines
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Convergence - Smart Web Apps
It
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Convergence - The Cloud
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Divergence - Apps
It
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Divergence - OS
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Divergence - The internet of things
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Source: Rob Manson-Mobile Online Business
Convergence v Divergence
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Source: Rob Manson-Mobile Online Business
Convergence v Divergence
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Source: Rob Manson-Mobile Online Business
Convergence v Divergence
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Source: Rob Manson-Mobile Online Business
The New Divergence Opportunity
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• In-Car Commerce
• TV Commerce
The New Divergence Opportunity
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Divergence - Peel
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Divergence - Peel
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Divergence - Peel