Download - Payment screens and the checkout pipeline
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Payment screens and the checkout
pipelineSebastien Mirolo
![Page 2: Payment screens and the checkout pipeline](https://reader035.vdocuments.us/reader035/viewer/2022070519/58f388331a28abcd608b4617/html5/thumbnails/2.jpg)
Put what I say in context
The business:- Software-as-a-Service- selling up-time- period basis
Me:- Engineer at heart- Marketer by choice- Accountant by necessity
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Let’s start simple
… is it that simple?
Pricing and Payment pages
![Page 5: Payment screens and the checkout pipeline](https://reader035.vdocuments.us/reader035/viewer/2022070519/58f388331a28abcd608b4617/html5/thumbnails/5.jpg)
Most simple: details
- Is the subscriber logged in?
- Redirect through the registration page?
- Do we support a shopping cart functionality?
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Payment page layout
Credit CardInformation
OrderDetails
ConfirmButton
- Phone number?- Chat Window?
- Minimal or full menu bar?- Opportunity to remove items?
- Save credit card on file?- Ask even when total is zero?
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ReceiptsMore receipts format,
the better.UX considerations
- Where to after receipt?- Liabilities and balances?Backend considerations
- What about chargebacks?
- Log IP, Browser, etc.?- Keep log files for 90
days?
![Page 8: Payment screens and the checkout pipeline](https://reader035.vdocuments.us/reader035/viewer/2022070519/58f388331a28abcd608b4617/html5/thumbnails/8.jpg)
Grand opening!
… clearly not done with the checkout pipeline
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Discounts! Genius!
- Unintended side effect?- Unintended use?
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Redeem, pricing, checkout.
How to present priceswith/without discount applied?
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Backlog is good.A bit of accounting:
cash flow and income recognition
Redeem, pricing, advance periods, checkout.
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Euh, wait…- How do discounts combine?- Same price for 3 and 6 months subscriptions?- Pay for 6 months, but free for 12 months?
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But we are not done…
- Group buy?- Separate buyer vs. subscriber?- Buy on behalf of (un-)registered user?
B2B vs. B2C
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- Which customer support rep has access to what?
- Pro-rating and charging interests?
- a lot more…
There is more…(… but it will next time)
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Real life examplesfrom
github.com/djaodjin/djaodjin-saasThank You
Sebastien Mirolo@seabasscapoeira