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Catvertiser.com case study
Subject of studyAt the final stage of the development of Catvertiser.com we teamed up with one of the leading
technology blogs in Poland – Spider’s Web to perform a test of the effectiveness of our solution.
The target of our campaign was to get more likes for Spider’s Web Facebook Page.
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What we tested?
During our tests we analyzed two main features of Catvertiser.com:
CPA bidding Split testing
Catvertiser.com has been equipped with CPA bidding. It means that advertisers using our tool don’t need to
pay for clicks or impressions but only for new fans theyget during their advertising campaigns.
In order to provide our users with the possibility to test effectiveness of their campaigns, we decided to design split testing mechanisms to allow users to easily build
various creatives and target groups.
What we did?
We created two similar campaigns (one on CPA and second on CPC basis). In each of them we targeted
people who live in Poland, are between 18 and 44, who are not already connected to Spider’s Web and are
interested in #Social Networks, #Marketing, #Online advertising, #Innovation, #Gadget, #Technology #Social
media, #Start-up and #Software
CPA
CPC
What we did?
In each of these campaigns we created 3 ads defining three possible intentions of people visiting
Spider’s Web Facebook page
contests Xmas gifts idea Technology news
Contests, tests, reviews and tips. The best technology knowledge source.
Looking for Xmas gift? Meet everydaygadget dreams of Santa Claus.
Nokia, Apple, Samsung, Sony, HTC –we know everything about technology
What we did?
For each of these campaigns we set a similar budget.
What we got?
The CPA campaign gave us over 5x more new likes than CPC campaign.
18 DECEMBER 19 DECEMBER
CPA CPC
What we got?
In addition, the cost of new like in CPA campaign was almost 6x lower than in CPC campaign.
CPA CPC
COST OF FAN
What about split testing?
We also tested 3 different creatives. It turned out that the most fans joined Spider’s Web page
from Christmas creative and the lowest cost of fans we got from Technology creative.
Contests Xmas gifts Technology news
New fans Cost of fan
Wanna optimize your Facebook advertising campaigns yourself?
Don’t hesitate to register at http://www.catvertiser.com/
or contact us at [email protected]
