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Demand Management Measures Independent Technical Panel
November 19, 2014
Paul Herzog, CoordinatorOcean Friendly Gardens ProgramSurfrider Foundationwww.oceanfriendlygardens.org
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BackgroundSurfrider Foundation – non-profit grassroots organization
dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, we have 50,000 members and 90 chapters worldwide (84 chapters and 23 student clubs nationwide).
Coordinator, Ocean Friendly Gardens Program. Work with: - Water supply/quality agencies, plus green waste & air quality - Private sector - Non-profits - Community-based organizations - Elected officials
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Approach
Watershed Approach - beyond conservation.
- Retention of rainwater - Permeable soil & hard surfaces - Climate appropriate plants & drip irrigation + Carbon sequestrationHands-on activities – more than handoutsFacilitating agencies collaboratingCapture data – help meet state regs, e.g.,
MS4 Permit, 20x2020, AB 341, AB 32.
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Communications to Membership and Affected Stakeholders
Print & social mediaBlogOnline mapTablingNeighborhood walks
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Achieving goals and objectives
Prop 50 & Prop 84 IRWM sustainable landscape grant programs
CUWCC New Norm/Watershed Approach
USEPA programs talking to each other – WaterSense & Green Infrastructure programs
AB 2104 (HOAs, turf)Chapter talks, walks &
workdaysBuilding professional
workforce
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Current challengesInternal- Capacity – volunteer driven
External- Silos & lack of collaboration - Lack of understanding about
watershed approach- Turf rebates not promoting
watershed approach- Lack of skilled workforce- Consumers under-valuing
role of landscape & pros- Cheap “solutions” - artificial
turf, no-cost retrofits
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Anticipated challenges
Internal- Funding to hire more staff
External- Lack of innovation – need for
Civilian Conservation Corps- Piece-meal solutions – one-
offs; “__ __ Garden Friendly”- Opposition from traditional landscape industry
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Recommendations to the ITP
Watershed Approach – adopt & promote
Integrated governance – engage fellow agencies
Education – draw from MWD’s Cal Friendly class
Training – invest in hands-on workforce development
Data from each retrofit – common metrics, make accessible